The ISV Society

Kickstart Your Partner Meetings with Purpose! In the latest episode of Buzz ?? Bites, I’m sharing actionable tips on how to make your partner meetings impactful and strategic. Focus on What’s In It for Them A successful meeting isn’t just about your goals—it's about how you can drive success together. Start with real examples of past wins and build on that momentum! ?? Listen now and get ready to amplify your partnership success. https://lnkd.in/dADgQR_S

?? Big news! ?? My podcast has a new name! The ISV Society Podcast is now Channel Up Your Marketing! Why the change? Because this podcast is all about marketing—helping you stand out, generate leads, and scale. The new name speaks directly to my mission! And what better way to kick off this rebrand than with an episode packed with email marketing insights from the amazing Monica Hoyer, CPC, ELI-MP at emfluence? We dive into: First-party vs. zero-party data (and why you NEED both!) How to collect and use data to personalize your emails Cleaning your list – Because a cluttered list = a wasted effort Monica and I also talk about AI, automation, and our session at The Partner Marketing Event at DynamicsCon Live, where we’ll break down email CPR (yes, your emails need a revival!). ?? Listen here: https://lnkd.in/e5EVJ8U2 Want to join us at DynamicsCon Live in Denver for FREE? ($1400 value) I’ve got 1 pass to give away—just for my podcast listeners! Here’s how you can enter to win: ? Like & Comment on this post—Tell me why you want to attend! OR ? Listen to this episode of Channel Up Your Marketing and drop a takeaway in the comments. That's it! I will announce the winner on Friday, February 28!

Am I the only one who struggles with LinkedIn content ideas? Some days, I sit at my desk, staring at my screen, waiting for inspiration to strike. Other days, I draft 2-3 posts only to second-guess myself—no one cares about that, this isn’t important, I don’t like how this sounds. Then there’s the constant battle of: ? Feeling like I post the same things over and over ? Creating what I think is great content… but getting zero engagement ? Posting something random… and it takes off It’s a rollercoaster. But this past weekend, I actually had time to think about my content—thanks to a classic New England winter curveball. The volleyball tournament was postponed due to the snowy, rainy mess, which meant no long drive to NH. Instead, I had a cozy weekend at home, Energize in hand, watching the storm roll through. And with all that unexpected free time, I finally mapped out my content for the week. Somehow, when I’m not forcing it—when I just let ideas flow—it’s so much easier. Who else struggles with fresh content ideas, engagement ups and downs, or feeling like you’re repeating yourself?

Channel Up is here! This month: ?? Emails getting ignored? Let’s fix deliverability & spam filters. ?? Why Yellow? The story behind my brand & how color impacts visibility. ?? Buzz Bites: 3 quick subject line tweaks for better open rates. Small changes, big impact. Time to Channel Up!

What’s the secret to email subject lines that work? In Episode 2 of Buzz ?? Bites, I’m sharing actionable tips to make your subject lines pop. Use personalization: Speak to their role: “What Every AR Specialist Needs to Know.” Mention their industry: “The Top Construction Trends You Need Now.” Include their company: “Hey, [ABC Company], Have You Seen This?” Add curiosity for that irresistible “I need to open this” factor. Keep it short and mobile-friendly to grab attention instantly. Don’t miss these bite-sized episodes filled with actionable tips you can use right away. Because great marketing isn’t about staying in your comfort zone—it’s about thinking outside the box, adjusting your strategy, and testing what works best with your audience. https://lnkd.in/ebQb3rzK #BuzzBites #emailmarketing

Vegas, Here We Come—Acumatica Summit 2025! It’s almost time for 3 buzzy days of insights, collaboration, and connections. My Summit agenda is packed, and I wouldn’t have it any other way! ?? Sunday at 3:00 PM: Don’t miss the acu-connect session for a panel discussion, community insights, and networking in the Bollinger Room. ?? 9 acu-Buzz videos: Bringing the best highlights from the Marketplace to life! ?? 10 meetings: So many great conversations to be had. ?? Look for the one in yellow buzzing around with all the energy! Summit is all about the people, the ideas, and the energy—can’t wait to experience it all with you. Safe travels everyone! #AcumaticaSummit #acuBuzz

It’s more than a platform—it’s a tool to build relationships, trust, and opportunities. But…are you using it to its full potential? ?? In this week’s podcast, I’m joined by Josh Cons at Notice Me(dia), who shares his proven strategies to: ? Optimize your profile (like a pro). ? Create content that actually works. ? Build trust and connections through meaningful comments. ? Use outreach without sounding salesy. ?? "A LinkedIn post is just the beginning—comments are where relationships are built," Josh explains. Ready to unlock LinkedIn’s potential??Don’t miss this value-packed episode. https://lnkd.in/e-MiTvRp

?? New Podcast Series Alert! ?? The ISV Society Podcast just got even better with Buzz Bites—a fresh, fast, and actionable series designed for ISVs. ? Episode 1 is live! Learn 3 easy ways to: ? Boost your LinkedIn engagement with polls. ? Build trust by sharing relatable stories. ? Start meaningful conversations with thoughtful comments. Ready to elevate your marketing in minutes? Listen here ?? https://lnkd.in/eW7yNfVz #BuzzBites

Breaking News! The Partners’ Choice Awards: Top ISVs of 2025 is here to recognize YOU. This isn’t just an award — it’s a partner’s endorsement of your value, trust, and impact. Imagine your partner telling the world: ?? "This ISV transformed our business with seamless implementation and incredible support." ?? Here’s why this matters: Gain trust with a partner’s authentic testimonial. Amplify your visibility to partners, customers, and prospects. Earn the Top ISVs of 2025 badge — proof of your leadership. If you receive a ‘You’ve Been Picked!’ email from me, that means you've been nominated! Stay tuned for more info on the launch of this new program! #TopISVs2025

In the crowded ERP space, it’s easy to feel overwhelmed by all the options. The 2025 ISV Guide to Grow Your Audience provides clarity by: Mapping out opportunities by ERP, so you know who you can work with. Showing all your options in one place, from events to directories. Helping you focus on impactful strategies that align with your goals. If you’re ready to stop searching and start building, this guide is your go-to resource to take the guesswork out of marketing. Download it today! https://lnkd.in/gfhD77E9