The ISV Society

?? My kids got me good! ?? I like to think I’m pretty good at figuring things out—especially when someone’s planning something. But not this time. On November 8th, my kids pulled off the ultimate surprise: a joint surprise birthday party for my husband and me! How did they do it? It started with a perfectly timed text the Friday before. My cousin, who is notorious for last-minute plans, invited us to her son’s “surprise” 21st birthday party on Sunday at 2:00 at the pub. Naturally, I thought nothing of it. Totally her norm. But here’s the thing—my kids knew I’d say no because we had Aidan’s volleyball tournament all weekend, and of course, we were going. So, I texted back, “Sorry, can’t make it.” Fast forward to Saturday. We’re at the tournament in CT, and Aidan is playing great until he takes a hard landing going for the ball and injures his wrist. Out for the day (and, we assumed, the weekend). Volleyball plans = canceled. Thankfully, it was just a bruise! Sunday morning. With no tournament to attend, I texted my cousin to let her know we could now come to the party after all. I ran out to grab a birthday card to bring. We arrived at 2:00, and that’s when it all unfolded. My cousin greets us, saying they had to move the party downstairs because more people showed up than expected. I noticed Aidan’s car in the lot and figured, “Oh, since he’s not playing volleyball, he’s here too.” Walking in, I was completely shocked to see a room full of familiar faces, 50 balloons, a slideshow, and “SURPRISE!” ringing out. Turns out, this party wasn’t for my cousin’s son—it was for us! Since my birthday is in October and my husband’s is in December, it made perfect sense to have a joint celebration right in between. They got me good this time. This Thanksgiving week, I’m reflecting on how thankful I am for my family, my husband, my kids, and the journey we’ve had together. They truly are the key to everything I do, and I wouldn’t have it any other way. Have you ever been totally surprised like this? (And now you also know how old I am.)

??? New Episode Alert! ??? Bite-Sized Content and Big Impact: Event Marketing in 2025 This week on The ISV Society Podcast, I had the pleasure of chatting with Kristen Koenig from RingCentral, and wow—she brought some amazing insights to the table! We’re diving into: How snackable content drives engagement. Trends shaping the future of B2B and B2C events. The importance of responsiveness and communication in customer service. Discover how to bring fresh ideas to your events and marketing in 2025. https://lnkd.in/e78Xw3wy

FAQ Friday is here! What's in store for 2025 with The ISV Society? 2025 will be packed with value-driven initiatives, from monthly chats and module mastery with MSDynamicsWorld.com (MSDW) to engaging workshops and Industry Days. It’s all about finding ways to help you reach more partners and customers, and making sure we’re delivering value through every ERP-focused event. Want to know more or have ideas for next year? Check out this video and feel free to share your thoughts and ideas in the comments too!

It’s budget season! For FAQ Friday, I dive into a question we all face: "What should we focus on to set ourselves up for success in 2025?" The key? Start by reflecting on 2024! Step back, review 2024, and focus on what truly drove ROI. Consider how you can repurpose top-performing content into blogs, videos, and more. Don’t forget—building trust and becoming a thought leader takes time and consistency. Watch this video to get all the details on planning for success! And drop your top takeaway in the comments—what are you focusing on as we head into 2025?

The ISV Society podcast is your go-to resource for insider tips, expert advice, and industry stories in the ISV and ERP space. Why binge-listen? Here’s a taste of what you’ll get: ?? Thought Leadership vs. Personal Branding: Why You Need Both Discover the importance of blending these strategies to build credibility and strong connections in niche markets. ?? Thought Leadership 101: Actionable Steps for ISVs and VARs Practical steps for enhancing your thought leadership with webinars, podcasts, and unique content. ?? DCI Double Down Join John Siefert as we explore the evolution and future of tech communities. ?? Customer Retention, Roommate Stories, and Conference Success Tips An engaging chat with Wayne Schulz covering retention strategies, the power of conferences, and maintaining a newsletter. ?? Mastering the ISV-ERP Collaboration Dennis Easter discusses the golden rules for successful partnerships: being easy to work with and ensuring no surprises. ?? The Triple Threat: How Partners, Customers, and Publishers Drive Business Success with Cloud ERP Insights from CJ Boguszewski on the future of ERP platforms and tech trends. Stay tuned—new episodes are on the way featuring top marketing experts covering virtual events, HubSpot, and more!?(link is in the comments)

New Additions Coming to the 2025 ISV Guide to Grow Your Audience! I’m adding more B2B services and a podcast section to help ISVs discover the best resources as they plan their 2025 budgets or look for fresh growth opportunities. My goal is to create a comprehensive resource for ISVs. If you have any suggestions for what you’d like to see included—or if you want to be a part of the guide—let me know! What's missing? Your input is invaluable. Let’s build something that benefits us all.

FAQ Friday is here! After a big event like Community Summit, what’s your follow-up strategy? Here's a tip: Start by segmenting your list by ERP, role, and whether they’re partners or customers. This ensures you’re sending the right content to the right people. Then, follow up with those high-value opportunities that said, "Yes, I want to learn more!" But don’t forget those who stopped by to gather info or learn more about what you do—connect with them, send them a thank-you, and invite them to something fun and educational, like a demo day! Building trust and providing value through educational content is key. Watch the full video for more tips on smart follow-up strategies! Have you started your follow-up yet? #CommunitySummit

Another one in the books! Community Summit is hands down one of my favorite events each year. It’s more than just a conference – it’s a true community. I’ve been fortunate to build lifelong friendships with people who engage, support, and mentor me along the way. Since starting in this space in 1999, I’ve had the privilege of working with some amazing ISVs. Now, doing my own thing, I realize how essential this community has been to my journey. Your support, guidance, and feedback have made all the difference. This year’s summit was especially memorable, and I’m so grateful to everyone who made it possible – the organizers, sponsors, speakers, and attendees. Can’t wait to do it all again in Orlando in 2025! #MySummitNA #CommunitySummit

FAQ Friday: What should my follow-up process look like after an event? The secret to successful post-event follow-up? Segmentation! and taking good notes. Separate your contacts into different buckets and customize your messaging: ?? Nurture Campaigns for those who just stopped by the booth. ?? Personalized Follow-Ups for people you had meaningful conversations with ?? Personalized Follow-Ups for people who attended your session ?? Relationship Building—in the end, this is what's it all about: ask questions, offer relevant content, and keep them engaged throughout the follow-up process Hit play to find out how to keep your messaging relevant and impactful! Are you ready to keep the conversation going after #CommunitySummit? #FAQFriday #EventFollowUp

Ever wonder why your emails aren’t getting the traction you hoped for? It might be time to take a closer look at your list segmentation! In this week’s FAQ Friday, I’m diving into the why and how of segmenting your email list—and sharing some of my favorite tips and tricks to get it right! Here’s why it’s important: ? Higher engagement: Personalized content speaks directly to your audience. ? Better ROI: Stop wasting time and resources on emails that don’t resonate. ? Improved deliverability: Relevant content means fewer unsubscribes and more opens! So, how do you get started? It’s all about breaking your list down by key factors like: ?? ERP ?? Industry ?? Customer behavior ?? Buying stage ?? And even engagement level! Want to learn how to use segmentation to supercharge your email marketing? Check out this video below! Drop a comment and let me know: How do you segment your email list today? Any other tips you’d add?