The Internationalist的封面图片
The Internationalist

The Internationalist

广告服务

The Internationalist connects the people and ideas in international marketing-- online, in print and in person.

关注

关于我们

The Internationalist connects the people and ideas in international advertising, marketing and media through content, intelligence, thought leadership, community, collaboration and influence. Marketer driven, it has become a trusted source for international best practices, and is dedicated to the business needs and challenges of international marketing professionals as they participate in multinational brand building and aspire to world class standards. Originally created as a trade publication, The Internationalist connects a global audience through content and case studies in print, online and in-person-- via peer-to-peer marketer events including Dinners, Think Tanks, Awards and Summits— all to better serve the needs of this community. THE INTERNATIONALIST 1000 initiative-- 1000 Marketers around the World Reshaping the Future of Marketing, in global alliance with the ANA/Association of National Advertisers, enables marketers to participate worldwide in elite peer-to-peer events, dinners, think tanks, awards and online connections, while receiving thought leadership content and marketing intelligence. The Internationalist has been honoring those industry pioneers and influencers who further the role of multinational marketing as Internationalists of the Year, Innovators, Trendsetters, The 100, The Latin American 100, the Next 50, The China 50, The European 50, The Asia 50, The Brazil 50 and more. Bringing together these extraordinary individuals creates the foundation of THE INTERNATIONALIST 1000. “The reinvention of marketing” is becoming a more critical issue as the industry looks to deliver purpose and meaning to brand values in a business world increasingly defined by social media, mobility, analytics, "big data" and the need for global growth. The Internationalist is dedicated to serving these interests, while THE INTERNATIONALIST 1000 can help shape this agenda.

网站
https://www.the-internationalist.com
所属行业
广告服务
规模
11-50 人
类型
上市公司
创立
2003

The Internationalist员工

查看全部员工

动态

  • The Internationalist?conducted this?INSIGHTS Survey?in late 2024, asking marketers to share their thoughts on?"The Good, the Bad, and the Ugly of Gen AI in Marketing." You can download the survey results here and the trends we're seeing now: https://lnkd.in/eb4SUNT3. Some leading brands are achieving efficiencies through their experimentation with AI in their marketing?by focusing on the desired customer experience or innovation rather than starting first with AI as the solution.?Most companies or brands are currently implementing?tactical?AI solutions. Still, they find it challenging to translate the technology's capabilities into operational efficiency or strategic advantage, such as driving customer engagement, boosting loyalty, or delivering measurable outcomes.

    查看The Internationalist的组织主页
    The Internationalist

    317 位关注者

    Our recent?Internationalist INSIGHTS Survey??indicates that while Gen AI may be able to race through repetitive tasks or examine vast datasets at unprecedented speeds, many marketers believe it must be combined with?human?intuition, experience, and emotion to achieve great marketing. The current?INSIGHTS Survey?also points to the earliest beginnings of?"AI Fatigue," "AI Overload,"?and?"AI Frustration"?as more marketers move from?experimentation to operationalization. This means putting the technology into meaningful systems by rethinking processes and workflows, redesigning marketing models, and ultimately improving data quality. Download the survey results and Intelligence Brief here: https://lnkd.in/eb4SUNT3

    • 该图片无替代文字

  • Our recent?Internationalist INSIGHTS Survey??indicates that while Gen AI may be able to race through repetitive tasks or examine vast datasets at unprecedented speeds, many marketers believe it must be combined with?human?intuition, experience, and emotion to achieve great marketing. The current?INSIGHTS Survey?also points to the earliest beginnings of?"AI Fatigue," "AI Overload,"?and?"AI Frustration"?as more marketers move from?experimentation to operationalization. This means putting the technology into meaningful systems by rethinking processes and workflows, redesigning marketing models, and ultimately improving data quality. Download the survey results and Intelligence Brief here: https://lnkd.in/eb4SUNT3

    • 该图片无替代文字

  • In 2025,?The Internationalist?will host?four?case study?awards (one per quarter): The?Seventeenth Annual?Awards for Innovation in Media A?new?AI-focused case study Award,?AI for Better Marketing.? The?Twelfth Annual?Marketing Makes a World of Difference??Awards The?Seventeenth Annual?Awards for Innovative Digital Marketing Solutions Learn about all of them here: https://lnkd.in/eP-tJSas

    • 该图片无替代文字

  • DO YOU KNOW AN INSPIRATIONAL MARKETER? The Internationalist?will again honor marketers who have championed this year's exemplary marketing programs and brand initiatives. We would like to invite your nominations. Internationalists of the Year?undertake marketing risks that deliver results. Their exceptional vision, effort, and leadership in today's "always on" environment, with its heightened focus on accountability and social responsibility, are essential to business success. Internationalists?come from diverse industries, locations, and experience levels, but all exhibit a profound commitment to furthering the role of responsible marketing. Many are surpassing traditional limits within today's technology-driven landscape, serving as an inspiration to marketers worldwide. SUBMIT YOUR ENTRY HERE: https://lnkd.in/dEyyanv2 Leading marketers are now entrusted with expanded roles of great complexity and responsibility while gaining corporate influence. According to McKinsey research,?CEOs who place marketing at the core of their growth strategy are twice as likely to have greater than 5 percent annual growth than their peers. Today's marketers must encourage consumer trust, offer exceptional brand experiences, lead data strategy efforts, engage remote employees, consistently demonstrate significant return on investment, and achieve these goals with unprecedented speed. Internationalists may have multinational responsibilities or have achieved impactful results within an individual country or market to inspire others globally. There may not be a more exciting, or more daunting, time to be a marketing leader.

    • 该图片无替代文字

  • For 20+ years, The Internationalist has connected the PEOPLE & IDEAS in International Marketing. Now we are collaborating with one of the world’s best AI MARKETING PLATFORMS for more insights...

    查看The Internationalist的组织主页
    The Internationalist

    317 位关注者

    The Internationalist Announces the Addition of an “AI JUDGE” in its Digital Awards... For 20+ years, The Internationalist has connected the?People & Ideas?in International Marketing. Now, we are collaborating with one of the world’s best?AI Marketing Platforms?to Provide our Community with More Insights. The Internationalist’s Sixteenth Annual Internationalist Awards for Innovative Digital Solutions?will have an added judge this year. Appropriately, it’s an?AI Judge, an Artificial Intelligence “persona” that The Internationalist will use as a “test” between AI data-driven scoring and human experience, insights, and emotion. ? Client-side marketers will continue to anonymously choose the case study Award Finalists as in the past. However, we will compare how our?“AI colleague”?looks at scoring and, perhaps more importantly, scans all award entries to see trends among this year’s winners that will prove valuable to marketing leaders. ? Our?AI companion?is?Powered by XPLAIN,?an AI agency that partnered with two Pepsi brands to win Gold and an additional for MetLife in our past Digital Awards.?We wouldn’t consider using AI unless we could work with an organization with a long history of working with brands and marketers. XPLAIN?has over a decade of experience analyzing Big Data and building AI Solutions that?integrate brands into people’s lives. With clients in 71 countries, XPLAIN?supports global and local brands so they can thrive in a fast-changing world.?XPLAIN’s AI?is explicitly tailored to the needs of the marketing community.?Over the last ten years, they have analyzed?150,000+ brands and?180,000,000 campaigns?and content. ? While AI may be able to race through repetitive tasks or examine vast datasets at speeds impossible for mere mortals, it must be combined with human intuition and sensibilities to achieve great marketing. Understanding consumers has always been at the heart of marketing. The brands that will flourish in this new?Era of AI Marketing Collaboration?will put the customer at the center of every action and communication. The Internationalist will name the Finalists in our Awards for Innovative Digital Marketing Solutions later this week, followed shortly by a Winners’ Announcement. We’ll also outline how our?new AI Juror?responded to its task, outline the insights it finds, and determine how it might participate in upcoming competitions. STAY TUNED!

    • 该图片无替代文字

  • The Internationalist Announces the Addition of an “AI JUDGE” in its Digital Awards... For 20+ years, The Internationalist has connected the?People & Ideas?in International Marketing. Now, we are collaborating with one of the world’s best?AI Marketing Platforms?to Provide our Community with More Insights. The Internationalist’s Sixteenth Annual Internationalist Awards for Innovative Digital Solutions?will have an added judge this year. Appropriately, it’s an?AI Judge, an Artificial Intelligence “persona” that The Internationalist will use as a “test” between AI data-driven scoring and human experience, insights, and emotion. ? Client-side marketers will continue to anonymously choose the case study Award Finalists as in the past. However, we will compare how our?“AI colleague”?looks at scoring and, perhaps more importantly, scans all award entries to see trends among this year’s winners that will prove valuable to marketing leaders. ? Our?AI companion?is?Powered by XPLAIN,?an AI agency that partnered with two Pepsi brands to win Gold and an additional for MetLife in our past Digital Awards.?We wouldn’t consider using AI unless we could work with an organization with a long history of working with brands and marketers. XPLAIN?has over a decade of experience analyzing Big Data and building AI Solutions that?integrate brands into people’s lives. With clients in 71 countries, XPLAIN?supports global and local brands so they can thrive in a fast-changing world.?XPLAIN’s AI?is explicitly tailored to the needs of the marketing community.?Over the last ten years, they have analyzed?150,000+ brands and?180,000,000 campaigns?and content. ? While AI may be able to race through repetitive tasks or examine vast datasets at speeds impossible for mere mortals, it must be combined with human intuition and sensibilities to achieve great marketing. Understanding consumers has always been at the heart of marketing. The brands that will flourish in this new?Era of AI Marketing Collaboration?will put the customer at the center of every action and communication. The Internationalist will name the Finalists in our Awards for Innovative Digital Marketing Solutions later this week, followed shortly by a Winners’ Announcement. We’ll also outline how our?new AI Juror?responded to its task, outline the insights it finds, and determine how it might participate in upcoming competitions. STAY TUNED!

    • 该图片无替代文字

相似主页