The Influencer Marketing Factory - Influencer Marketing Agency

Happy International Women's Day! Today, we celebrate the powerhouse women of The Influencer Marketing Factory and beyond! ???? Their creativity, resilience, and innovation continue to shape the future of influencer marketing. Here’s to breaking barriers, lifting each other up, and making an impact together. #InternationalWomensDay #WomenWhoInfluence

???? Welcome to 'M' in our ABCs of Influencer Marketing series – Micro vs. Macro Influencers! Momo Messerschmidt breaks down how brands can choose the right type of influencer for their goals. ?? Micro-Influencers (?? 1K-100K followers): Niche expertise, authentic connections, and high engagement. Ideal for targeted, budget-friendly collaborations. ?? Macro-Influencers (?? 100K-1M followers): Large-scale reach, premium content, and broad brand awareness. Best for amplifying campaigns. So what’s right for your next campaign? The key is choosing based on your brand’s objectives, audience, and budget. Stay tuned for more insights in our ABCs series. For innovative influencer content, follow The Influencer Marketing Factory. ???? #InfluencerMarketingFactory #ABCsOfInfluencerMarketing #CreatorEconomyTrends #SocialMediaTrends #MarketingTips

A huge thank you to MediaOne for mentioning our agency in their article: "TikTok Marketing In Singapore: The Ultimate Guide For Brand Growth"! Read more here: https://lnkd.in/gmQijpsA #InfluencerMarketing #InfluencerMarketingAgency #TikTokMarketing #TikTokMarketingAgency

Real influence, real results. ??? Our mom creators seamlessly integrate household and lifestyle brands into their content—just like they did with Hiya’s Barbie & Hot Wheels vitamins! ???? From authentic storytelling to engaged audiences, they prove why parent creators are a perfect match for family-friendly brands. If you're a creator looking for expert management & brand deals that fit your life, let's talk! Connect with our team to learn more: https://timf.io/IMFtalent ???? #CreatorSuccess #MomCreators #TalentManagement #BrandDeals

Nike recently added $6.7 BILLION to its market cap in ONE day thanks to its latest announcement with SKIMS ?????? Nike x Skims is already proving to be a powerhouse collaboration before even hitting shelves! ?? Skims, one of the most successful influencer-founded brands in fitness, is teaming up with Nike to launch NikeSKIMS, a blend of best-in-class innovation and inclusive, tailored activewear. The impact? Nike’s stock surged 6.2% on the day of the announcement, adding a whopping $6.7B to its market value, according to Sportico. ???? This collab is a prime example of how influencer-founded brands are reshaping mainstream retail. NikeSKIMS drops this spring, with a global expansion set for 2026. ???? What are your thoughts on this game-changing partnership? Let us know your thoughts down below!?? Don't forget to subscribe to our biweekly LinkedIn newsletter Spreading the Influence for more stories like this: https://lnkd.in/g8tGnEcp #NikeSKIMS #InfluencerMarketing #InfluencerFoundedBrands #Nike #Skims

It’s time for our IMF Monthly Marketing Round-Up! Here are all the top creator economy headlines you need to know for February. ????? ?? ?????? ?????????????????? ???? ?????? ?????????????? ?????????????? ?? ?? ????????????: TikTok launched an upgraded desktop app and will replace its Creator Marketplace with the new "TikTok One" platform on April 1st. ?? ??????????????????: Instagram may launch a standalone Reels app and will soon let users edit their profile grid to rearrange posts. ?? ??????????????: YouTube now has over 1 billion monthly podcast listeners, and CEO Neal Mohan marked the platform’s 20th anniversary with a letter outlining its goals for the year. ?? ?????????????? ???????????? ?? ?? YouTube Star Jesser took his love for basketball and connection with fans to the next level by sitting in as a judge for this year’s NBA Dunk Contest. ?? Nike and SKIMS recently announced their new partnership brand, NikeSKIMS, which aims to?to revolutionize the global fitness and activewear industry with gear tailored to women athletes. ?? Jimmy Donaldson aka MrBeast plans to expand a holding company that will unite all his ventures since rising to YouTube fame via a major investment. ?? ?????? ???????????????? ?? ?? Download our free Ultimate Creator Guide: https://lnkd.in/ga2BjQjC Swipe to learn more! For biweekly creator economy news, subscribe to Spreading the Influence today: https://lnkd.in/g8tGnEcp #JanuaryNews #CreatorEconomyNews #CreatorEconomy #TikTokUpdate #InstagramUpdate #YouTubeUpdate #InfluencerMarketing

???The Influencer Marketing Factory is now a badged TikTok Agency Partner!??? "I’m beyond excited to share this milestone with our team, clients, and partners. Our journey with TikTok started long before this recognition — we've been early adopters of?TikTok influencer marketing, leveraging new tools like?TikTok Ads?and the?TikTok Creator Marketplace?to craft high-impact campaigns for brands. The?TikTok Agency Partner badge?recognizes agencies with?proven TikTok expertise, and I couldn’t be prouder of what our team has accomplished. We’ve worked with brands across?food & beverage, apps, pets, and more, delivering?TikTok-first strategies?that drive real engagement and business impact. If this recognition wasn’t exciting enough, I’m also incredibly grateful for how much?The Influencer Marketing Factory?has grown over the years. From a small team passionate about influencer marketing to a?global agency trusted by leading brands, this milestone is just another step in our journey. A HUGE thank you to our amazing team at?TikTok – Natalya Oberoi, Dante Loquercio, Natalie De Souza Ferreyra, and Ansley Marquardt – for your continued support. We truly couldn’t ask for better partners! I can’t wait for more?innovation, creativity, and success?in this next chapter as a?TikTok Agency Partner. Let’s make it happen!???" - Alessandro Bogliari, CEO & Co-Founder of IMF #TikTokAgencyPartner #TikTokMarketing #InfluencerMarketing #TheInfluencerMarketingFactory

We are so thankful to have our agency featured in the article "12 Top TikTok Marketing Agencies Crushing Social ROI in 2025" by Digital Agency Network! Read more here: https://lnkd.in/gryHsbz5 #InfluencerMarketing #InfluencerMarketingAgency #SocialMediaROI

Listen to our episode of THE INFLUENCE FACTOR, where Saurabh Shah, CEO of Warren James, discusses how influencer-founded food brands are developed. Tune in to learn all about Saurabh Shah's strategic approach to creator merchandising and business development! ?????? Listen to the full episode here: https://lnkd.in/dHavFyae #CreatorEconomy #InfluencerFoundedBrands #CreatorBrands #CreatorMerchandising #CreatorBusinesses #WarrenJames

Top-Performing TikTok Brand Accounts of the Month feat. IMF’s TikTok Statistics Calculator ????? Here are some of the top brands that dominated TikTok this past month! ?? 1. Dr.Jart+ ?? 2. Monster Energy ?? 3. WeTV (Tencent Video U.S.) ?? 4. KITH ?? 5. Victoria’s Secret & Co. ?? ? Want to know how your brand ranks? Comment SCORE to get an exclusive link to our TikTok engagement tool and learn how to take your social game to the next level! ?? #TikTokEngagement #TikTokEngagementCalculator