THE ICONIC

...now delivering 50% faster to Melbourne! For all our Melbourne metro customers, we are excited to announce free standard delivery time has been reduced to 1-2 days, a significant improvement from the previous 4 day delivery time. Melbourne and Brisbane metro customers now also have the option of Twilight Delivery, a paid service allowing customers to shop between 5pm and 8am for delivery between 6pm-10pm the following or same day. Not only are we faster, but we are also significantly reducing reliance on air-freight, aligning with our focus on providing low emissions delivery options. Rostin Javadi, Chief Operations Officer at THE ICONIC said "I am thrilled to announce our improved delivery services in Melbourne. By reducing standard delivery time by 50% and introducing options like Twilight Delivery, we are setting new standards in e-commerce and also prioritsing our Melbourne customer, who until now hasn't had access to our same and next day services. We are looking forward to expanding faster delivery options to other markets across Australia." You can read more about our updated delivery proposition for Melbourne thanks to our friends at Ragtrader HERE: https://lnkd.in/g6iRgHaz

ICONITE Spotlight - Meet Max Beniac - Social Media & Influencer Specialist. Ever wondered who is behind THE ICONIC’s truly iconic content across your social channels? Max Beniac is one of the creative and clever minds in the Social Media team and his background in PR and talent management has set him up for inherently understanding story-telling and what makes influencers, well, influence.

THE ICONIC ‘Got You Looking’... And now that we have your attention, how do we ‘Keep More Of Australia Looking’? Simple: by giving our customers the opportunity to have a moment of fame, styling their own ICONIC looks inside a box the size of a banner ad, which we then live streamed across the internet. Yesterday, THE ICONIC hosted a pop-up activation in Sydney’s CBD, presenting over 50+ customers with a diverse wardrobe full of bold, fun, statement pieces to style - shoppable via our custom Got You Looking Edit -https://lnkd.in/gz8tANYS . Ready for action, each person had 10 seconds to jump into a banner ad and strike a pose as they were streamed LIVE for Australia to see. A special thank you to our partners at Dentsu Creative ANZ and Love Media who were crucial in bringing this market-first idea to life. Sorry that you missed it? You can catch up here https://lnkd.in/g5WpUTjp, and check us out starring in ooH at Martin Place Metro for the rest of the week. A special thanks to our ICONIC village for making this head turning moment a huge success across, CM, Creative, Product, Tech, CRM, Engagement, Social and Delivery but in particular to our fearless leaders and brand crew, Jere Calmes, Joanna Robinson, Georgia Thomas, Ella Braimer Jones, Rachael Cameron, Nicole Adolphe and Tara Morris-Wilson we couldn’t have done it without your passion and energy. And in true ICONIC style, everyone left with a goodie bag, care of our brand partners at 8 Other Reasons, The Jojoba Company; KORA Organics; Benefit Cosmetics; Virtue Labs LLC; COS; Tommy Hilfiger; Napoleon Perdis Cosmetics TONY BIANCO and Top Juice.

THE ICONIC’s Tech & Product Hackathon took place this week and it was a remarkable showcase of innovation, with impressive solutions emerging in just 48 hours ?? Our talented ICONITES came together to innovate, collaborate, and push the boundaries of what's possible. They tackled real customer problems and developed cutting-edge solutions, some of which have already been deployed to production and underpin our commitment towards creating a better way for people to shop. With a strong focus on AI, these ideas highlighted the remarkable potential of technology in our industry. From groundbreaking customer-facing features to creative internal process improvements, the ideas presented were nothing short of extraordinary. A huge thank you to everyone who participated – your passion and dedication are what drive THE ICONIC forward. Congratulations to our incredible winners! ? Charbel El Jalkh ? Binh Pham ? Xiang Kong ? Andy Tran ? Bill Lee

?? Exciting News from THE ICONIC! ?? We are thrilled to announce that at last week's 2025 Power Retail All Star Bash held in Melbourne, THE ICONIC was honoured with not one, but TWO prestigious awards. We have been recognised as the Best Online Only Retailer and the Best Online Marketplace in the 'Benchmark' category, judged by an external ranking system. These accolades are a testament to the passion, dedication, and energy our incredible team has poured into innovating and enhancing the shopping experience over the past year. They inspire us to continue to innovate and create a better way to shop. We are immensely proud of this achievement and are excited to keep pushing the boundaries of what's possible in e-commerce. Congratulations to the other winners and finalists, and a big thank you to our amazing team and loyal customers for being part of this journey! ?? Jere Calmes Adam Cox Georgie de Lautour.

To recognise International Women’s Day at THE ICONIC, we brought our ICONITES together for a meaningful conversation between Joanna Robinson, our Chief Marketing Officer and Brianna Cattanach, Allianz’s National Manager of Mental Health Strategy and Delivery. Together, they shared their inspiring stories and Brianna provided expert insights and practical tips on building everyday habits to prioritise mental wellbeing and strategies that contribute to a healthier, more inclusive workplace for everyone. As Jo shared with us, “more women need to champion each other - we build as we climb”, so today and every day, let’s continue to uplift and empower those around us ?? In the spirit of celebrating women, we are also proud to share that Meagan O'Mahony, Director of Security, and Jasmina Cahill, Head of Product, have been named as finalists in the Women Leading Tech Awards - a true testament to the incredible talent and impact that some of our female leaders continue to create!?

Hot off the Press! We are proud to share that our marketing maestro, Joanna Robinson has landed a spot on the prestigious B&T CMO Power List 2025! The annual list recognises leaders in the marketing industry driving growth and getting the hard-earned attention of customers. As we fondly call her, "Jo the CMO" has led the charge on THE ICONIC's masterbrand, launching the infamous Got You Looking campaign in 2024. The acknowledgement is testament to her unique blend of strategic leadership and storytelling expertise. You can read more about Jo's journey and check out the rest of the Top 20 at the link here: https://lnkd.in/gvjCFnH6

We are back with ICONITE Spotlight for 2025, the series where we get to shine a light on the incredible people behind THE ICONIC. This week we are introducing Erika Takahashi, THE ICONIC’s Regional People & Culture Director.?We sat down to chat about her career path, influences on her leadership style and trends she predicts for Australian workplace culture

Life at THE ICONIC is never dull, and this week we certainly have been busy! Whilst our new Masterbrand campaign has got everyone looking, we have also had some exciting business and trade moments highlighted in media. Firstly, a big thank you to Inside Retail Australia for featuring a deep-dive with our CEO Jere Calmes in the latest edition of the Inside Retail magazine. The interview delves into our OWMS transition, Platform Business strategy and more, and more, showcasing how THE ICONIC is innovating and supporting other brands to succeed both on and off our platform. We are also very proud to announce that our CMO, Joanna Robinson, has been recognised in the Inside Retail Top 50 People in E-Commerce 2025 report. Congratulations, Jo, on this well-deserved honour! Meanwhile, in Melbourne last night, we celebrated with the best in the Australian retail industry at the Inside Retail Retailer's Awards where THE ICONIC was listed as a finalist in the 'CX Innovator of the Year' category. Our submission spotlighted how we are leveraging AI to power search and discovery, with the introduction of Multi-Modal Search (MMS). Whilst we missed out on the win, we are proud of the continuous innovation driven by our team. Huge congratulations to all the finalists and winners! All this work has filled us with pride for what it means to be an ICONITE. It’s time for some much-deserved TLC with a Friday afternoon pick-me-up of scrolling for a 3-hour delivery.

The next phase of THE ICONIC's 'Got You Looking' masterbrand campaign is here! Developed in collaboration with Dentsu Creative and Love Media, we promise to capture even more attention with the campaign's bold and unforgettable visuals. (Pasta-shaped shoelaces and ballgowns on treadmills anyone?) Building on the success of last year's transformative brand platform, which has seen brand awareness boosted by 34%, we're thrilled to bring Got You Looking back brighter and bolder in 2025. We are also very proud to have joined Dylan Alcott AO Shift 20 Initiative which is on a mission to increase representation of people with disabilities in advertising campaigns. We will be working with Shift 20 to further solidfy our commitment to diversity and inclusion, putting our voice and influence as a brand behind this important mission. A huge thank you to our partners, Love Media, Dentsu Creative, Good Oil and Shift20 for bringing this vision to life. #gotyoulooking #brandcampaign #marketing #masterbrand #ecommerce