THE ICONIC

Have you seen our ICONIC X Ray-Ban campaign in the wild? We are thrilled to have partnered with Ray-Ban bringing to life a fully integrated campaign with co-branded assets that went live across our social channels, website, mobile app and eDM. Not to mention the eye catching OOH media that can be spotted across Sydney and Melbourne. As Ray-Ban shared at the launch: "We are excited to see the launch of our first co-branded Ray-Ban x THE ICONIC campaign. We envisioned making Ray-Ban the eyewear of choice for young, stylish Australians this summer, and THE ICONIC was the perfect partner to bring that vision to life. With our fresh, bold summer styles from the new Ray-Ban collection, we are confident that this campaign will resonate with consumers and drive results." Larissa Brander - Marketing Director, EssilorLuxottica ANZ Luxottica. Stay tuned for more powerful partner campaigns coming your way!

Need something ICONIC in your ears? ?? Our very own Chief Commercial and Sustainability Officer Gayle Burchell features in the latest Seamless Leadership Podcast alongside Kellie Hush, interviewed by renowned sustainability journalist and author, Clare Press. In this thought provoking episode, they dive deep into the evolving retail landscape and the challenge we all face: How do we change the way we choose, enjoy, and reuse our clothes while ensuring that retail thrives and brands continue to flourish? Don’t miss this insightful conversation – you can listen to the full episode via the link below. And while you’re there, be sure to check out the other episodes in the series, all focused on sustainability with a commercial lens. https://lnkd.in/g9N6mxA4

Welcome to ICONITE Spotlight, our monthly series where we shine a light on the incredible people behind THE ICONIC. In celebration of National Recycling Week, we’re kicking things off with a special feature on Rebekka Carey-Smith Head of Sustainability.

Joanna Robinson, Chief Marketing Officer at THE ICONIC, recently joined the Fashion Business Mindset Podcast to discuss her journey to CMO, the dynamics of her role, and the key trends and opportunities shaping the future of eCommerce. She also shared insights into THE ICONIC’s commitment to innovation, sustainability, and inclusivity. A big thank you to Elizabeth for hosting this engaging conversation. You can listen to "Leading Customer-Centric Growth & Innovation in eCommerce" with Elizabeth Formosa (Cassar) and Joanna here: https://lnkd.in/gautU-R8

Last weekend, we kicked off the season in unforgettable style with an exclusive customer event at Watsons Bay Hotel, in partnership with NOVA Entertainment and Love Media . Our 'Summer Sounds' soirée was an absolute hit, featuring an electrifying performance by Sneaky Sound System that had everyone dancing to their iconic tunes. A huge thank you to our amazing brand partners—The Bond-Eye Australia Group, SeaLevel, Stanley 1913, and AERE—for elevating the experience with bespoke moments and exclusive gifting opportunities that made the evening even more special. We’re beyond excited to continue creating memorable experiences like this for our customers, while celebrating the incredible community, partnerships, and the ICONIC summer that lies ahead! #THEICONIC #SummerSounds #CustomerExperience #BrandPartnerships

We’re thrilled to announce the launch of THE ICONIC's innovative new "Click, Try & Collect" experience at the HUBBED Concept Store in Martin Place, Sydney! For the first time, customers can now pick up, try on, and return their online orders on the spot at this cutting-edge location within the Martin Place Metro Station. It’s a whole new way to shop, designed for ultimate convenience. Here’s what you can expect: Try before you buy: Pick up your order, try it on in-store, and return it if needed—all in one visit! Sustainable shopping: Drop off your old clothes for recycling or donation to Salvos Stores through our RCYCL partnership. Convenience: Perfect for Sydney CBD workers, with easy access to your online orders during busy workdays. To celebrate, we’re kicking things off with two weeks of exciting activations, including: Nov 5th-8th: Complimentary blow wave sessions & styling tips at the SharkNinja Beauty? Pop-Up Salon. Nov 11th - 15th: To celebrate National Recycling Week, the first 50 customers who collect their orders get free RCYCL & REWEAR satchels for recycling or donating clothes Location: Level B3, 8-12 Castlereagh Street, NSW 2000 Opening Hours: Mon-Fri, 7:30 AM – 6:00 PM #THEICONIC #ClickTryCollect #HUBBED #Innovation

In partnership with Australia Post, we've launched the 'Golden Ticket' campaign, promoting Parcel Lockers and Post Office Collection points for added convenience for our ICONIC customers. With more than 100 golden tickets hidden inside parcels from THE ICONIC, and a chance to win cash prizes, it could be your lucky shopping experience. This new partnership integration reflects our ongoing commitment to a seamless shopping experience, offering our customers even greater flexibility, particularly as we gear up for the busy holiday period. A huge shout out to the collaborative effort across both businesses. We can't wait to see our partnership grow through this Season of Sales and beyond. You can find out more about the campaign here - https://lnkd.in/gcm6zZnn #businesspartnerships #australiapost #Seamlessexperience #brandmarketing #ecommerce

In honour of Breast Cancer Awareness Month, THE ICONIC was proud to participate in the Sydney Breast Cancer Foundation's Ladies Lunch ?? We had the privilege of dressing three remarkable breast cancer survivors in AERE, Minima, and Lover, each who graced the runway with strength and resilience. We also took a moment to reflect with our ICONITES, as our very own Claire Fabb shared her story, serving as a powerful reminder to prioritise our health, support one another, and raise awareness for this important cause.

Over the past two weeks, our ICONITES have been out and about, proudly representing THE ICONIC at several key industry events. If you attended SXSW Sydney, you may have caught our CEO Jere Calmes in a thought-provoking conversation with Australian Fashion Council (AFC) CEO Jaana Quaintance-James about the innovative practices reshaping the fashion and e-commerce landscape. Meanwhile, also featuring on the SXSW lineup, our Chief Marketing Officer Joanna Robinson was at the Accenture Lounge, discussing the future of marketing as leaders harness the next wave of AI innovation. Director of Brand, Media and Comms Georgia Thomas joined a panel with our partners Love Media , hosted by Clear Hayes Consulting, where she explored the balance between performance and brand marketing. Also in the spotlight, our Social Media Manager Tiffany Yuen was a guest speaker discussing all things influencer strategy at Partnerize Partner Day at the Opera House. Lastly, our Head of Security Meagan O'Mahony engaged in a robust discussion about returns during a NORA ~ National Online Retailers Association webinar. We’re proud to see our team making waves and contributing to meaningful conversations in the industry! #THEICONIC #SXSW #FashionInnovation #Ecommerce #Leadership

Introducing RCYCL to THE ICONIC - the solution making recycling or donating your clothes simple. If you don't know what to do with clothing that is worn out beyond repair, you aren't alone, According to a recent RMIT review, over 50% of Australian consumers discard worn out clothing in the general waste bin at least half of the time, contributing to the 200,000 tonnes of clothing sent to landfill each year in Australia. Through our partnership with RCYCL and the Salvos Stores, customers can easily recycle unwearable items or donate pre-loved clothes by simply purchasing a satchel from THE ICONIC. Customers then pre-sort their clothing into two piles; unwearable items that cannot be donated and items in a good condition ready for donating. Unwearable clothing is placed into a RCYCL bag and sent to recycling facilities where natural fibers are reprocessed into new yarn and synthetics are made into carpet underlay. Whilst donatable items are placed into a REWEAR by RCYCL bag and sent to Salvos Stores, with 100% of profits helping Australians in need. As Foundation Member of Seamless, our partnership with RCYCL highlights our ongoing commitment to building a circular fashion system and removing barriers for customers to participate. This initiative addresses the lack of systematic recycling of textiles in Australia and alleviates the burden on charities who receive over 190,000 tonnes of donated clothing, much of which is unwearable. Join THE ICONIC on our journey toward a more sustainable future and purchase your RCYCL satchels on THE ICONIC here: https://lnkd.in/g3UTrf8T