Learn how to boost your #marketing ROI by up to 60%! Join us on Nov 14 at The Hoffman Agency's SG office to learn how Analyst Relations drives big results on a lean budget. ? ??What you will gain :? - Strategies to rise above the noise in a crowded market - Proven methods to build credibility that truly counts - Tactics for achieving big results on a lean budget Featuring an expert panel of industry leaders to share their insights! - Maureen Tseng, Managing Director, The Hoffman Agency - Aru Adil Sayed, Analyst Relations Specialist, The Hoffman Agency - Rajnish Arora, Chief Research Officer, StrategINK RSVP by November 1, Friday, to secure your spot: https://lnkd.in/g9496ytJ? ? #B2BTech #StrategicCommunications #TheHoffmanDifference
The Hoffman Agency
公共关系和沟通服务
San Jose，CA 12,199 位关注者
Did we mention the story is always there.
关于我们
Defining communications broadly to include digital, content marketing, thought leadership as well as traditional PR, The Hoffman Agency knows how to differentiate brands and deliver air cover for sales. With a heritage in the tech sector, the firm’s work today cuts across a range of industries. For clients with global needs, the company operates in Asia, Europe and the United States. Unlike traditional agencies handicapped by their silo structure, The Hoffman Agency applies a collaborative approach to implementing multi-country campaigns. This leverage of content and thinking across geographies ultimately generates better results (and considerable less bickering). While campaigns vary by client and industry, all share one theme: the creation of content that reflects the tenets of storytelling. This means developing narratives that prompt journalists to write and target audiences to read – a far cry from the “corporate speak” that satisfies internal stakeholders. Toward this end, the firm conducts storytelling workshops for internal communicators, executives and employees. Check out an introduction to The Hoffman Agency on SlideShare: https://www.slideshare.net/thehoffmanagency/introduction-to-the-hoffman-agency-4396237
- 网站
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https://www.hoffman.com
The Hoffman Agency的外部链接
- 所属行业
- 公共关系和沟通服务
- 规模
- 51-200 人
- 总部
- San Jose，CA
- 类型
- 私人持股
- 创立
- 1987
- 领域
- Strategic public relations counsel and flawless program execution和Integrated Communications
地点
The Hoffman Agency员工
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Gerard LaFond
Managing Director NA @The Hoffman Agency | Creative storyteller for brands and executives at the intersection of earned and digital media.
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Mark Pinsent
Experienced communications consultant for B2B tech companies, content strategist, mentor.
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Mike Sottak
Strategic High Tech B2B Marketing
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Margaret Carpo
动态
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We are thrilled to share that Kijung Kelly Kwon, General Manager at #HoffmanKorea, has been named one of Campaign Asia-Pacific’s Women to Watch 2024! ?? ???? With over 20 years of expertise in PR, data-driven marketing, and journalism, Kelly has been instrumental in transforming Hoffman Korea into the hub of innovation and excellence it is today. As a #DEI champion, she has also played a key role in leading inclusivity workshops and expanding welfare initiatives to support under-represented groups at the Korea office. ???? Kelly's inspiring leadership has not only earned her this prestigious recognition, but also contributed to Hoffman Korea being shortlisted for Agency of the Year 2024! The winners will be announced on 10 December - stay tuned for the results. ?? Congratulations once again to Kelly - keep on shining! ?? #TheHoffmanAgency #TheHoffmanDifference #WomenToWatch #PR #Leadership #AgencyOfTheYear
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This month’s Buzz Lightyear Award goes to ... Kendra Young! ?? “I’m very proud of Kendra and her growth in the past year, both as someone helping lead her teams to great success and as a skilled PR professional herself.” She’s a two-time Buzz-winner, described as “inspiring, engaged, and hardworking.” Congratulations, Kendra!
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At the recent #TüVAICon in Berlin, a key theme emerged: the importance of responsible, ethical, and human-centred AI development, particularly within Germany and the EU. ? While advancements in large language models (LLMs) are significant, it is essential to leverage industrial data more effectively and diversify investments beyond LLMs. Currently, much valuable data remains siloed across government and industry sectors. ? As competition in AI grows, companies must adapt their strategies to foster innovation. Germany's focus on B2B applications contrasts with the US's B2C approach, impacting user acceptance. By embracing technological progress, we can drive meaningful advancements in AI that benefit everyone. ? #ResponsibleAI #InnovationInTech #event
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Why does a strong brand matter as a semicon company? In a high-stakes, fast-moving industry, the right message can open doors. Our Hoffman China team recently hosted a Semiconductor Brand Communication Salon to dive into how smart branding gives semiconductor companies a competitive edge. Here are the top 3 takeaways from our regional leaders Caroline Hsu, Nicolas Chan, and Maureen Tseng: ?? Balance Tech with Authenticity – Semiconductor communications are evolving. Brands now use both outside-in and inside-out approaches, blending market insights with projecting a distinct identity. ?? Make Your EVP Compelling – Building a standout employer brand starts with knowing your audience and showcasing what makes your culture unique. ?? Targeted SEA Strategies – Effective communication in Southeast Asia means moving beyond a one-size-fits-all approach to meet each market’s unique needs. Excited for what's next? Stay tuned for our upcoming whitepaper on how to stand out while expanding to the SEA as a Semiconductor company. #TheHoffmanAgency #TechPR #TheHoffmanDifference #Semiconductors
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Are you passionate about the fast-paced world of international PR and technology? Are you a geek at heart? Then you might be a great addition for our French team.?Join us as an Account Executive!? Based in Paris and Lyon, our colleagues are excited to welcome a new skilled addition to their local team. Become part of our award-winning global agency where creativity meets cutting-edge tech sectors - from semiconductors to cybersecurity and digital transformation. As an Account Executive, you'll play a key role in developing and executing impactful media strategies for high-profile clients and building valuable connections with media outlets.? If you're looking for an exciting new opportunity and are passionate about media relations, digital marketing, and the latest developments in tech: we'd love to hear from you.? ?? Find out more about the role and apply here: https://lnkd.in/d_Nw4pRm ?? #hiring #TheHoffmanAgency #PR #TechPR #jobs?
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Meet Eli from Hoffman Malaysia, our dancing geek! From beats to body movement, Eli’s all about musicality—and she’s got the moves to prove it! Hit play to see passion in motion ???? #TheHoffmanDifference #TheHoffmanAgency #HAMalaysia #GeeksAtHArt
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This year’s GeekCon was packed with epic challenges and retro-futuristic flair as our HAthletes went all out to bring glory to their offices. ?? From pop quizzes to an Olympics-inspired talent show, every moment was about teamwork, creativity, and, of course, the love for all things geek! Our APAC offices nailed the Retro-Futurism theme, with futuristic tech getups and nostalgic Y2K movie throwbacks. Do you spot your favorite sci-fi characters making an appearance? ?? #TheHoffmanAgency #TheHoffmanDifference #HACulture
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Meet Hoffman's Bernice Tay, Jia Yi Lim, Joyce C., and Katherine Ng, who earlier this year braved a sleepless night locked in a "war room" (with an endless supply of snacks) to devise their master PR plan for a shot at winning the Young Lions PR competition. In this director's cut, we sit down with these four talented women to unpack every moment of their "VERY. SUPER. INTENSE." journey. If you're looking to increase your chances next time... let's just say tuning in for tips might be a good idea.?? #PRYoungLions #TheHoffmanAgency #CelebratingExcellence #TheHoffmanDifference