The Higher Ed Marketer

?? Life Skills, AI, and Innovation in Higher Education This week on The Higher Ed Marketer Podcast, hosts Bart Caylor and Troy Singer welcome Dr. Nido R. Qubein, President of High Point University—a visionary leader redefining the future of education. ?? ?? ????????’?? ???????? ???? ????????????: ? Why life skills + technical expertise = thriving graduates. ? The art of delivering appreciated value vs. mere value. ? Leveraging industry partnerships to align curriculum with the real world. ? Integrating AI as a cornerstone of educational innovation. ?? Dr. Qubein’s Playbook for Success: (link in comments) Confidence. Commitment. Distinction. Learn how these three pillars are shaping the next generation of leaders and how they can inspire your institution to thrive in a rapidly evolving landscape. This episode is sponsored by NextGrad. North America’s largest higher-education advertising network. The NextGrad network generates millions of impressions every month in over eleven-hundred high schools in eighty-two media markets across the United States and Canada. If you’re interested in reaching high school students on their own turf, visit nextgrad.com or email [email protected]. ____ ? The Higher Ed Marketer Podcast is powered by Caylor Solutions—your go-to partner for higher ed mission-fit marketing strategies, enrollment, and branding needs—and sponsored by Ring Digital, your ad targeting people. #HigherEdMarketing #Innovation #LifeSkills #AIinEducation #Leadership

???Translating Materials Isn’t Enough: Here’s What You’re Missing in Higher Ed Marketing??? The Hispanic population is driving nearly 71% of U.S. growth, yet many colleges still rely on outdated, generic outreach strategies that fall short. Did you know? ?? By 2060, the Hispanic population will reach 111 million, making it essential for institutions to shift their messaging to resonate with this influential audience. ?? In our latest blog, we explore: ?? Why one-size-fits-all messaging is a thing of the past ?? The unique role of family in Hispanic students’ college decisions ?? How to craft culturally resonant marketing strategies that break through barriers Multicultural marketing isn’t just a nice-to-have—it’s a must-have to thrive in the face of the enrollment cliff. Ready to build stronger connections with Hispanic students and their families? ???Click to Read More: https://lnkd.in/gggj-ZtA #enrollmentcliff #highered #multiculturalmarketing #HigherEdMarketing

?? Can bilingualism and generative AI transform the future of higher ed marketing? ?? Staying still isn’t an option—it’s about survival and growth. In our latest blog post, we recap a recent episode of?The Higher Ed Marketer?podcast, featuring Nick Griffin, President of Mid-South Christian College. Nick shares how his small institution thrives by embracing innovation, leveraging AI tools, and fostering creativity—even with limited resources. From bilingual programs powered by AI to budget-friendly marketing strategies, discover how bold thinking can transform challenges into opportunities. ?? ?? Listen to the full podcast hosted by?Bart Caylor?and?Troy Singer, and check out the blog for actionable insights to elevate your higher ed marketing. ?? Blog link: https://lnkd.in/gSb5YfWU #HigherEdMarketing #Innovation #AI #EnrollmentMarketing

????? Expert Insight Feature: Dr. Bryan Gross ????? "The key to real progress isn’t just in collecting data—it’s about taking bold, decisive action based on that data, even if it means stepping into the unknown." In our latest episode, Bryan Gross, Ed.D., Vice President for Enrollment Management and Athletics at Hartwick College, shares his perspective on the value of acting decisively and embracing innovation in the ever-evolving world of higher education. Learn how Hartwick is tackling challenges head-on with a data-driven approach, including their bold move to implement a tuition reset. ?? Curious to learn how decisive action can transform your institution’s enrollment strategy? Tune in to the full episode—link in comments! ?? ? The Higher Ed Marketer podcast is powered by Caylor Solutions—your trusted partner for mission-fit marketing strategies—and sponsored by Ring Digital, your ad targeting people. #HigherEdLeadership #BoldAction #DataDrivenDecisions #EnrollmentStrategies #TheHigherEdMarketer #CaylorSolutions #HigherEdMarketing

?? Want to attract students who are the perfect fit for your institution? ?? ?? Chasing Mission Fit by Bart Caylor will give you the strategy to reach those students. ?? Visit chasingmissionfit.com to learn more! #HigherEdMarketing #MissionFit #EnrollmentSuccess #ChasingMissionFit #HigherEducation

?? Athletics, FAFSA, and Bold Enrollment Moves! ?? This week on The Higher Ed Marketer Podcast, Bryan Gross, Ed.D. of Hartwick College joins Bart Caylor and Troy Singer to share how institutions can rethink their approach to marketing and enrollment. ?? ?? ?????? ???????????????? ??????'???? ????????: ? Tuition Reset Strategy: Leveraging bold, data-driven decisions to attract the right students. ? Athletics as a Game-Changer: Boosting enrollment, retention, and school spirit. ? FAFSA Updates: What changes mean for financial aid and enrollment success. ??? Watch the full episode to learn how innovative, collaborative, and risk-taking strategies can create real change for your institution. Link in comments! ? ?????? ???????????? ???? ???????????????? ?????????????? is powered by Caylor Solutions—your go-to partner for higher ed mission-fit marketing strategies, enrollment, and branding needs—and sponsored by Ring Digital, your ad targeting people. #HigherEdMarketing #EnrollmentInnovation #FAFSA2024 #AthleticsInHigherEd #TuitionReset

? Choosing the right digital marketing agency for your school can make all the difference in reaching mission-fit students and boosting enrollment, but what should you look for when making your choice? Do you go big or small? Local or remote? Specialist or generalist? The choices are endless, but the right one can transform your visibility, enrollment, and impact. ?? ?? In our latest blog, we break down: -> Key questions to ask agencies ?? -> Pros and cons of big vs. small firms ???? -> How higher ed expertise makes a difference ?? Whether you're focused on boosting applications, enhancing alumni engagement, or elevating your brand presence, this guide helps you make an informed decision. ?? Ready to find a partner that truly understands the unique rhythm of higher ed marketing? Dive into the blog and learn how to make your investment count! ?? https://lnkd.in/gUBzYatF #HigherEdMarketing #DigitalStrategy #EnrollmentSuccess

???????? ???????? ???? ???????? ???? ???????? ???????????????? ?????? ???????????????????????? ?????????????? ??????????’?? ????????????????????? Hint: It’s not just about administration—it’s about reimagining what’s possible. In our latest episode recap of The Higher Ed Marketer Podcast, Bart Caylor hosts Dr. David Wright, President Emeritus of Indiana Wesleyan University, to discuss: ? Taking calculated risks to adapt and thrive ? Balancing innovation with a mission-driven focus ? Why leadership humility and boldness go hand in hand Dr. Wright shares inspiring stories from the pioneering days of online education at IWU and offers practical insights for today’s higher ed leaders navigating uncharted territory. ?? Don’t miss the full blog: https://lnkd.in/gRitvMJB A must-read for anyone invested in the future of higher education. Let’s shape the future together! ?? What’s the boldest leadership move you’ve seen in higher ed recently? Drop your thoughts in the comments below! #HigherEdLeadership #HigherEdMarketing #InnovationInEducation

?? How do you help admitted students take that final step to enrollment? In our blog, "Admitted to Deposited Student: 3 Little Known Secrets to Making the Jump," we reveal proven strategies to build trust and encourage commitment from prospective students. Check the comments for the ?? to the full blog on Caylor-Solutions.com to learn how your team can support students on their journey to saying “yes” to your institution! #HigherEdMarketing #EnrollmentSuccess #MissionFit #CaylorSolutions