The Higher Ed Marketer

?????? ?????? ?????????? ???? ???????? ?????? ??????? ?? At ?????? ???? ???????????? ????????, we’re bringing together industry trailblazers to explore how AI is reshaping higher ed marketing, enrollment strategies, student engagement, and brand storytelling. This practical, optimistic, and hands-on event is your chance to step into 2025 with confidence and stay ahead in the AI era. ?? Meet the speaker, swipe for topics:??? Bart Caylor? Jules White? Brian Piper? Jaime Hunt? Dan Sanchez? Zach Coffin? Troy Singer (Host) ?? ????????: Feb 5th ?? ??????????: Virtual Summit (no travel required!) ??? ?????????? ?????? ??????????????—group discounts available. ?? ???????????????? ?????? ?????? ???????? ???????? ????????! *Special thanks to ZeeMee and Caylor Solutions for their constant commitment to Higher Ed and its embrace of GenAI. #AISummit2025 #HigherEdMarketing #ArtificialIntelligence #HigherEdLeadership #zeemee #caylorsolutions #thehigheredmarketer #highered #genai #vitualconference #aisummit

?? ?????? ?????????????? ?????????????? ???? ???????????? ???? Higher ed marketing isn’t just about pushing messages—it’s about understanding students and meeting them where they are. Jaime Hunt, Founder & President of Solve Higher Ed Marketing, reminds us that when marketing is purely transactional, students tune out. Students are making one of the biggest decisions of their lives. Yet, too often, the messages they receive are robotic, impersonal, and focused on the institution—not the student. The best marketing doesn’t just inform; it resonates. Empathy-driven marketing means anticipating student needs, delivering clear and timely messages, and guiding them with authenticity. It’s about making students feel like more than just an application or an enrollment number. ?? ???????????????????? ???????????? ????????????. If students don’t feel understood, they won’t engage. ?? ???????? ???????? ???????? ?????????? ???????? ???? ?????? ???????????? ???? ???????????????? ??????????????! Link in the comments. #HigherEdMarketing #EmpathyDrivenMarketing #StudentEngagement #HEMpodcast

?????? ?? ??????????????. ?????? ?? ??????????. ?????? ?????????? ????????. ?????????????????????? ????????????????. ?????????????? ????????????. ?????? ?????? ?????????????? ????? We broke down 5 ???????????? ?????????????????????? ???? ?????????????????????? ???????????????? and influencers—and how you can market to each one with strategy, not guesswork. ?????? ??????????: Curious clickers raised on edutainment and AI ?????? ??: Fast filters who want real, fast, visual content ??????????????????????: Purpose seekers who value stories, proof, and flexibility ?????? ??: Pragmatic users who need clarity, ROI, and convenience ??????????????: Trusted navigators who look for credibility, legacy, and follow-through ?? One-size-fits-all marketing? ????’?? ?? ???????? ?????????? ???? ???????????? ??????????????????????????. Instead, know who you're talking to—and how they make decisions. Whether you're recruiting online learners, adult students, or reaching parents, this guide gives you the clarity to meet them where they are. ?? ?????????? ?????????????? ???? ?????? ?????? ??????????????????. ?? Then tune in to the latest episode of ?????? ???????????? ???? ???????????????? ?????????????? for even more insights. ?? ?????????? ???????????????????? ???? ???????? ?????????????????????? ?????????????????? ???? ??????????? Let us know in the comments. #HigherEdMarketing #EnrollmentStrategy #GenZMarketing #MissionFit #HigherEdMarketer #ChasingMissionFit #KnowYourAudience

?? ???? ???????? ?????????????????? ???????????????????? ?????????????????????? ???? ???????? ???????????? ???? ?????? ??????????? Higher ed marketers push out countless messages, but are they actually resonating? Jaime Hunt, Founder & President of Solve Higher Ed Marketing and author of Heart Over Hype, joins Bart Caylor and Troy Singer on The Higher Ed Marketer Podcast to break down why empathy-driven marketing is the key to cutting through the clutter. Too often, institutions focus on transactions instead of relationships. Emails feel robotic. Websites are information-heavy but uninspiring. Marketing becomes more about checking a box than truly engaging students. If your messaging isn’t relevant, personal, and timely, it’s just more noise. ?? ?????? ??????????????????: ? Empathy over transactions. ? Stories over stats. ? Connection over clutter. When students feel heard, they engage. When they don’t, they scroll past. The best marketing doesn’t shout—???? ???????????? ???????????????? ???? ?????? ?????????? ???????????????? ???? ?????? ?????????? ????????. ?? ???????????? ??????! Link in comments. ??? ?????? ???????????? ???? ???????????????? ?????????????? is powered by Caylor Solutions—your go-to partner for mission-fit marketing strategies—and sponsored by Ring Digital. #HigherEdMarketing #MarketingWithEmpathy #StudentCenteredMarketing #HEMpodcast

?? ?????????????????? ?? ?????????????? ??????????’?? ???????? ???? ?????????? ?????? ????????! ?? Higher ed marketers often think big budgets = better marketing. But what if the best strategies are ????????? From ?????????????????????? ?????????????? to ?????????????????? ?????????????????? ??????????????, you can ???????????????? ???????? ?????????? ???????? ?????????????? ??????????????????. We’ve put together a guide on ?????? ???? ???????????? ?? ?????????????? ???????? ?? ?????????? ????????????, packed with actionable, budget-friendly ideas. ?? Read the full post here ?? https://lnkd.in/gKzshfEr #HigherEdMarketing #ContentStrategy #MarketingOnABudget What's one creative marketing strategy that has worked for your institution? Drop it in the comments! ??

AI is changing the way universities approach ?????????? ??????????????????, but is it truly a game-changer—or just hype? In this The Higher Ed Marketer podcast episode blog recap, we see how Ashley Budd and Dayana Kibilds, co-authors of ???????????? ????!, break down how AI can help (or hurt) your ???????????? ???? ?????????? ?????????????????? ????????????????. We explore: ? How to use AI for ???????????? ?????????? ??????????????????????????????—without making it feel creepy ? The right way to ?????????????? ???????????????????? ???????? ?????????? ???????????????????? ? Tactical strategies for ???????????? ?????????? ???????? ?????????? ?????? ?????????????????????? Read more on how to take your email marketing to a new level with generative AI! https://lnkd.in/d-pgMVPp #HigherEdMarketing #EmailMarketing #AI #HigherEd #MarketingStrategy

?? ???????????????? ???????????? ???????? ???????????????? ???????????????? ?????????? ???? ???????? ?? Ashley Budd, Senior Marketing Director at Cornell University and Co-Author of Mailed It! Alongside Dayana Kibilds, knows that higher ed email marketing is more than just inbox presence—????’?? ?????????? ??????????????????. When your audience consistently opens your emails, it’s because they trust there’s always something valuable inside. ????, ?????? ???? ?????? ?????????? ???????????? ???????? ?????????? ?????? ?????? ?????????? ???????? ??????????? It starts with clarity, consistency, and content that speaks directly to your audience’s needs. ?? ???????? ???????? ???? ?????? ???????????? ???? ???????????????? ??????????????! Link in the comments. #HigherEdMarketing #EmailEngagement #StudentCommunications #TheHigherEdMarketer

?? ???????? ?????????????? ???? ????????????????: ?????? ???????????????????????? ?????????????? ???? ???????????? ???? ???????????? Dayana Kibilds, Vice President at Ologie and Co-Author of Mailed it! alongside Ashley Budd, challenges higher ed marketers to rethink their email strategies. Too many institutions send broad, catch-all messages instead of truly ????????????????????????, ?????????????????? ????????????????????????????—leading to lower engagement and missed opportunities. The key? ?????????????????? ???????????????????????? ???????? ?????????????? ?????????? ?????????????????? ?????????? ???????? ?????? ?????????? ?????? ?????????? ???????? ?????? ????????. ?? ???????? ???????? ???? ?????? ???????????? ???? ???????????????? ??????????????! Link in the comments. #HigherEdMarketing #EmailMarketing #Segmentation #TheHigherEdMarketer

?? ?????? ?????? ???????????? ???? ???????????? ?????????? ?????????? ?????? ???? ?? ?????????????? ??????????? With thousands of messages competing for attention, what’s one unconventional approach you’ve seen (or tried) that has actually made a difference in engagement? ?? ???????? ???????? ???????????????? ?????? ?????? ?? ?????????????????? ?????? ?????????? ???? ???????? ????????! ???? #HigherEdMarketing #EmailStrategy #HigherEducation #MarketingInnovation

?? ???????? ?????????????? ?????? ????????????! ?? No one is reading your university emails? ??????’???? ?????? ??????????. In this episode of ?????? ???????????? ???? ???????????????? ??????????????, Bart Caylor and Troy Singer sit down with Ashley Budd (Cornell University) and Dayana Kibilds (Ologie)—co-authors of ???????????? ????!—to break down why most higher ed emails fail and ?????? ???? ?????? ????????. ?? ???????? ??????’???? ??????????: ?? Stop sending ???????????? ?????????????????????????? emails. ?? Make personalization feel like a ??????-????-?????? ????????????????????????. ?? Use segmentation to ?????????????? ??????????????????. ?? Write subject lines that ???????????????? ?????? ????????????. ?? Balance AI ???????? ?? ?????????? ?????????? in email marketing. ?? ???????????? ??????: Link in Comments ??? ?????? ???????????? ???? ???????????????? ?????????????? is powered by Caylor Solutions—your go-to partner for mission-fit marketing strategies—and sponsored by Ring Digital. #HigherEdMarketing #EmailMarketing #HigherEd #MarketingTips #MailedIt #HEMpodcast