Harvest Group

Are you underestimating the reach of advertising on social? As an integrated commerce agency, we’ve recently expanded our capabilities to include managing ad spend on social platforms, and we think you’ll want to hear some insights that might surprise you! Flip through for 3 common misconceptions about social media advertising that we’re addressing ?? Learn more about our social advertising services here: https://lnkd.in/gamwWnbm

Are your PDP's ready to shine this holiday season?? We asked our team to share their top tips to get your items ready for holiday promotions. Here are the top three strategies they swear by for turning browsers into holiday buyers ???

Target reported Q3 2024 financial results on November 20th, with key metrics including revenue growth, comparable sales, and earnings per share slowing vs. Q2 and all falling short of investor expectations. Digital comps accelerated to over 10% for the first time since 2021 and various bright spots remain in the company's omnichannel fulfillment offerings. ? Flip through for our top takeaways ?? ? Download the full Harvest Group recap here: https://lnkd.in/gF6YXstJ

Walmart reported Q3 2024 results yesterday with total revenue growth of +5.5% to $169.6B. US comp store sales accelerated to +5.3%, marking their strongest comparable sales performance in five quarters. ? Walmart continues to widen its competitive gap through strategic price investments, higher-income consumer gains, and digital improvements. ? Flip through our top takeaways ?? Download the full recap here: https://lnkd.in/gyWgrPEU

Private label is having its moment - and nowhere was that more evident than at PLMA - Private Label Manufacturers Association's Store Brands Phenomenon 2024! Fresh from North America's largest private label show, here's what caught our attention: ??Record-breaking attendance: With 1,800 exhibitors across 3,000 booths, the show's energy reflected private label's trajectory - with dollar sales growth outpacing national brands almost every year for the past decade. Major retailers including Walmart, Costco, Target, Aldi, and Albertsons were all present. ? ??Strategic pivot post-inflation: Aldi President Dave Rinaldo shared their roadmap, including quality obsession, innovation acceleration, and cost control. A key challenge? Managing capacity as they expand to 3,200 stores within 5 years. ? ??Global sourcing: While international representation is always strong at PLMA, this year saw notably increased presence from European and SE Asian suppliers. Sourcing was at the forefront of many conversations, as retailers seek to diversify country of origin in the anticipation of additional tariffs.? ? ??Changing show dynamics: Major suppliers opted for smaller footprints, making room for more exhibitors. The strong presence of national brand manufacturers signals an embrace of the "both/and" approach to private label offerings. Want to learn more about private label opportunities for your brand? Reach out: [email protected]

At Harvest Group, our values aren't just words on a website - they're lived out every day by our actions, both big and small. At Big Meeting last week, we celebrated our teammates who exemplify these values in outstanding ways. ? With over 260 nominations submitted across the company, these individuals stood out for bringing our values to life in their leadership, service, and genuine care for others: Integrity: Josh Drury, Jacob Moore? Relationship: Charlie Holman, Bacem Zerrim? Service: Alex Larsen, Laurie Stoltenberg? Excellence: Cole Jensen, MBA, Sam Knecht Journey: Andrew Bailey, Andrea Villa ? And we're especially proud to recognize Tripp Cashion for a new award - our first-ever Culture Champion! ? The consistent theme from these nominations was that culture isn't built by grand gestures, but through consistent actions to serve and care for each other in our daily life and work. We're grateful for their example and for all our teammates who make Harvest Group a remarkable place to work. ? CONGRATULATIONS, 2024 Values Winners! ?? ? Read more: https://lnkd.in/gE2R-dbg

Big Meeting 2024 has come and gone and we are a bit speechless. By the talent that was displayed, the passion and energy in the room (and the number of people ??), by the way our team serves and shows up for each other. As a company of 300+ spread across the globe, these moments together are so precious. We used the time to learn and develop, to align on our goals for 2025, but mostly importantly to laugh, dance, celebrate, and perform Grammy award-winning karaoke numbers. While there were countless highlights, we have to spotlight: ? Our outstanding Values Awards winners (stay tuned for more on them) ? Our teammates who led training sessions and some unbelievably creative activity groups (from cake decorating to rock climbing to scavenger hunts!) ? John O'Leary's powerful and inspiring message ? The Harvest Band bringing down the house on opening night ? Our amazing Tunisian teammates who traveled across the world to join us And last but certainly not least... our amazing People & Culture team who poured their hearts into every detail! Each year this gathering reminds us that our greatest strength is our people, and being together is a gift. Now it's time to level up ??

Thinking about taking your brand to TikTok Shop? Harvest Group has entered the chat! ?? Last week we announced our certification as a TikTok Shop Partner, and today we're diving deeper into why this matters for brands. TikTok Shop combines shoppable videos, LIVE shopping, and in-app checkout to serve over 1 billion users. It's where entertainment meets commerce—and we're here to help you maximize its potential. "TikTok Shop represents the next frontier in social commerce. As a certified partner, we bring unique advantages to brands through privileged platform access, strategic relationships with the TikTok Shop team, and field-tested strategies that drive real results." - Antonio Esparza, TikTok Strategy Lead Curious about the power of TikTok Shop for your brand? Learn all about it in our latest blog: https://lnkd.in/g7ATGibt Let’s chat: [email protected]

We're excited to announce our expansion into TikTok Shop as a certified TikTok Shop Partner! As part of our continued commitment to delivering comprehensive commerce and media solutions, this strategic partnership strengthens our position at the forefront of social commerce. ? "TikTok Shop is transforming digital commerce by combining social media and entertainment shopping. Beyond building brand awareness, it's influencing how other online retailers operate. We look forward to expanding our TikTok Shop partnership and helping clients succeed in this connected digital marketplace." – Wyatt Sosey, Senior Director of Digital Commerce Our approach isn't just about managing a TikTok Shop presence – it's about integrating it into a broader strategy that drives growth across your business. ? Learn more: https://lnkd.in/eBcPTz6K ? Ready to expand your brand's presence on TikTok Shop? Reach out to [email protected]

We repeatedly find Costco on the leading edge of trends and innovation in retail. Our Costco team walks clubs nationwide every week, gathering insights on new items and trends. We recently shared a quarterly update on what's trending at Costco to our clients - here are a few top takeaways from that report!