At The Harbinger Group, we believe partnerships are more than transactions—they're transformative relationships. Our VP of Digital Marketing, Tony Bosma, shares expert insights on building meaningful agency connections that drive mission-driven success. Key Takeaways: - Look beyond technical skills - Prioritize cultural alignment - Create transparent communication channels - Implement structured evaluation processes Discover how we turn potential into powerful partnerships! https://lnkd.in/geEqy4WS #AgencyPartnership #StrategicMarketing #MissionDrivenOrganizations #BusinessGrowth #DigitalStrategy #ExecutiveVisibility #MarketingInsights
The Harbinger Group
营销服务
Chicago，IL 1,462 位关注者
We specialize in providing customized, award-winning communications for mission-driven organizations nationwide.
关于我们
The Harbinger Group is a Chicago-based marketing communications agency dedicated to serving mission-driven organizations. For 22 years, we have forged productive partnerships with mission-driven organizations to create change and achieve outstanding results together. We specialize in crafting compelling narratives and implementing strategic marketing solutions that drive meaningful change. Our comprehensive suite of services includes: - Strategy: We develop data-driven strategies aligned with your goals, including strategic planning, brand positioning, and market research. - Digital Marketing: From social media management to SEO, content marketing, and email campaigns, we leverage digital platforms to amplify your message. - Executive Visibility & Reputation Management: We position your leaders as industry experts through content production, social platform management, and media training. - Public Relations: We build and maintain your reputation through media relations, crisis communications, and thought leadership. - Creative Services: Our team delivers impactful design, branding, video production, and multimedia content that resonates with your audience. Our mission-driven clients include unions, associations, education organizations, nonprofits, healthcare organizations, financial services, and professional services. Our unique Brand Activation Marketing Model (BAMM) ensures a tailored approach for each client, from critical analysis to strategy development, positioning, planning, activation, and continuous evaluation. Recognized for excellence with multiple awards, including a 2024 Gold Stevie Award and a 2024 Golden Trumpet Award, we're committed to pushing the boundaries of what's possible in marketing communications. Whether you're looking to launch a new initiative, enhance your brand positioning, or elevate your digital presence, The Harbinger Group is your partner in making a lasting impact.
- 网站
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https://www.theharbingergroup.com
The Harbinger Group的外部链接
- 所属行业
- 营销服务
- 规模
- 11-50 人
- 总部
- Chicago，IL
- 类型
- 私人持股
- 创立
- 2003
- 领域
- Media Relations、Social Media、Executive Communications、Digital Marketing、Brand Positioning、Content Marketing、Marketing Strategy、Communications Planning、Earned Media、Paid Advertising、Sponsored Content、Google Search Ads、YouTube Channel Management、YouTube Advertising、Message Development、Content Development、Creative、Financial Services、Healthcare、Education、Electrical Construction、Non Profit、Advertising and Marketing、Messaging、Media Training、Communications Training、Crisis Management、Video Editing、Graphic Design和Audio Editing
地点
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主要
获取路线
US，IL，Chicago
The Harbinger Group员工
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Eileen Rochford
Founder and CEO @ The Harbinger Group | Marketing, Corporate Communications
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Kellie Kennedy
Expert Communicator. Relationship Architect. Problem Solver. Reputation Builder.
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Shonne (pronounced Sh-onny) Fegan-Ehrhardt
PR Director
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Emily Evans
Director, Content and Social Media, The Harbinger Group
动态
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Do you want to excel in your career at an award-winning marketing agency where you’ll have the chance to work with actual clients? Then you’re in luck! The Harbinger Group is offering a hands-on, paid intern position to junior and senior marketing communication students. We are only accepting applications until March 31st at 11:59 PM! To learn more about our summer program and to apply, visit our website: https://lnkd.in/dF6erEaJ #Marketing #Communications #Publicrelations #internship #students
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Too often, union labor is reduced to a line item in a budget discussion, with cost taking center stage. But what’s lost in these conversations is the undeniable value union organizations bring: a workforce trained to the highest standards, a commitment to safety, and a history of delivering successful, high-impact projects. When these advantages aren’t communicated, price-focused competitors dominate the narrative, and your organization risks being overshadowed. The key to standing out is elevating the conversation. By focusing on the long-term ROI of union expertise, you position your organization as a trusted partner that provides enduring quality and the highest-skilled laborers in the country. Our guide, “Communicating Union Value: A Marketing Guide for Labor Organizations and Partners,” provides the tools you need to craft messaging that showcases your unique strengths and shifts the focus from upfront costs to lasting benefits. Take the first step toward reframing the conversation. Download your free copy today: https://lnkd.in/gTMzPYsV
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Elevate your labor union organization's voice and drive industry change. Our guide's Chapter 2 offers comprehensive strategies to build trust and influence through effective leadership communication. Learn how to shape key decisions that impact your members and communities by: - Defining your unique leadership platform - Crafting compelling narratives that showcase your expertise - Leveraging earned media opportunities strategically - Building credibility through consistent, valuable insights Don't let others control the conversation about workforce innovation and industry standards. Download now to amplify your impact and position your organization as an indispensable voice in your field. https://lnkd.in/gTMzPYsV #UnionLeadership #IndustryInfluence
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Support for unions is growing, but misconceptions about costs and benefits still linger. While 90% of Americans underestimate the lifetime income benefits of union membership, nearly all overestimate the cost of dues. These myths don’t just affect members they influence how businesses view the value of union partnerships. The solution lies in reframing these conversations by showcasing the measurable benefits union labor provides. When decision-makers focus on long-term ROI—such as unmatched safety, reliability, and proven project success—unions are no longer seen as just another expense but as essential partners in driving results. Our guide, ‘Communicating Union Value: A Marketing Guide for Labor Organizations and Partners,’ provides strategies to help unions shift the conversation. Chapter 1, Building Your Value Story, offers tools to: - Correct misconceptions with clear messaging. - Highlight ROI and measurable advantages. - Craft a brand story that sets your union apart. By applying these strategies, you can take control of the narrative and ensure your union’s value is recognized. Download your free copy today: https://lnkd.in/gTMzPYsV
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New digital marketing trends emerge every year, and the challenge remains the same—figuring out which ones matter. Chasing every new tool, platform, or strategy isn’t sustainable. Instead, success comes from selectively adopting the trends that align with your goals and audience. We take a structured approach at The Harbinger Group: 1. We track reliable industry sources instead of chasing hype 2. We prioritize AI, automation, and audience behavior shifts 3. We apply real-world testing before committing to new strategies Our latest blog breaks down how we determine which trends are worth your attention in 2025. Read it here: https://lnkd.in/gKsSmQS5 #DigitalMarketingTrends #MarketingStrategy #AIinMarketing
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We're thrilled to see First Command Financial Services, Inc. and their research highlighted in this recent AARP article on military retirement planning! It's a testament to First Command's dedication to coaching military members about sound financial behaviors, including disciplined retirement savings. We're honored to work with a company so committed to the financial well-being of those who serve our country. Check out the full article to learn six valuable retirement planning lessons we can all learn from our military members! https://lnkd.in/eGbme9ey #FinancialSecurity #MilitaryFamilies #RetirementPlanning
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Happy International Women's Day! Today, The Harbinger Group joins the global celebration of women, honoring them worldwide, including our founder and CEO, Eileen Rochford, and the amazing women who contribute to our team. Their creativity, passion, and unwavering commitment fuel the success of The Harbinger Group every day. #IWD2025 #EmpoweredWomen #EqualityForAll #MarketingAgency #WomenLeadership
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Cost isn't everything—it's time to shift the narrative. Our guide's first chapter delves deep into strategies for showcasing the value union labor provides beyond initial expenses. Learn how to articulate long-term ROI, highlight your organization's role in risk reduction, and demonstrate the measurable benefits of a highly skilled workforce. Download now to transform how decision-makers perceive union partnerships. https://lnkd.in/gTMzPYsV #UnionValue #ROI
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It’s Employee Appreciation Day, and we're thrilled to highlight the exceptional team at The Harbinger Group. Your unwavering dedication, boundless creativity, and tireless efforts propel our collective success forward. Let's keep collaborating, innovating, and reaching new heights together. ?? You are the heartbeat of our agency, and your contributions are valued each and every day. Happy Employee Appreciation Day! Meet The Harbinger Group team: https://lnkd.in/deJYn7Rb #EmployeeAppreciationDay #TeamAppreciation #SuccessThroughUnity #Gratitude
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