The Group Travel Leader Inc. is a Lexington, Kentucky-based publishing company that currently owns and publishes three national travel industry group travel publications. The Group Travel Leader is the largest publication. It goes to a variety of types of group leaders and tour operators planning group travel in the U.S. and abroad. It is read by more than 26,000 qualified readers in print and online every month since 1991. Going On Faith is the national magazine for traveling religious groups and the official magazine for the Going On Faith Conference. It is read by more than 6,000 qualified readers in print and online four times a year since 1997. America’s only magazine for bank, alumni and chamber travel planners, Select Traveler is published bi-monthly and reaches more than 5,000 top-tier decision makers for affluent groups. Select Traveler publishes the Select Traveler Annual Directory and serves as the official magazine of the Select Traveler Conference. Our sister company, Pioneer Publishing, Inc., publishes Small Market Meetings, the national magazine for smaller meeting destinations and sites. Thousands of meetings and conferences are planned each year in second and third tiered cities and Small Market Meetings is the monthly magazine planners use to plan for and manage these events. It is also the official magazine for the Small Market Meetings Conference.
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Travel Journalist | Podcast Host | VP & Executive Editor at The Group Travel Leader Inc.
Major Potential in the Plus Size Travel Market Jeff Jenkins, founder of Chubby Diaries and host of NatGeo's "Never Say Never," shares why travel marketers ignoring the plus-size market could be making a billion-dollar mistake. Hear the full conversation from our podcast Gather and Go at https://lnkd.in/eSXta4Rp
We're super excited about the newest episode of Gather and Go! Give it a listen at the link below.
Travel Journalist | Podcast Host | VP & Executive Editor at The Group Travel Leader Inc.
Is the way you market your trips alienating people of a certain size? Think about a glossy travel photo you might use to promote an upcoming trip. What’s in that photo? Likely some beautiful scenery or a famous historic site, and perhaps some beautiful-looking people who seem to be having the time of their lives exploring it. What’s probably not in that photo? Anybody who is heavier than average. Large people don’t often get pictured in travel imagery. And as a result, many of them feel like they don’t have a place in the travel community. Jeff Jenkins is on a mission to change that. As a plus-size travel personality (he’s the founder of the popular blog Chubby Diaries and the host of the NatGeo TV show “Never Say Never”), Jeff has experienced the trials and triumphs of traveling while large, and wants to help others do the same. I got to talk to Jeff a few weeks ago about his experiences in travel and how the tourism industry is missing out on a significant market by not catering to plus-size travelers. You can hear the entire conversation on the latest episode of our podcast Gather and Go. When you listen, you'll hear Jeff's thoughts on: 🌎 Plus-sized travel's incredible untapped potential 🌎 The cultural barriers preventing several different demographic segments from traveling 🌎 Simple techniques for accommodating larger travelers 🌎 Why traditional travel marketing is failing companies and their customers No matter how large or small you are, I hope you’ll take time to listen to this episode. I promise hearing Jeff’s story will increase your empathy and understanding. And it might just be the key to unlocking a new area of growth for your travel business.
With their opulent architecture and timeless traditions, historic theaters have a stage presence like no other. From the February issue of The Group Travel Leader, here are five historic theaters across the country that make excellent additions to your group itineraries. Read the article: https://lnk.bio/s/65894 📷: Fabulous Fox Theatre
Let's talk about FAM tours. They're one of the top perks of being a group travel planner, but they can also be time-consuming or even wasteful if you're not careful. So how do you make sure you're using your time wisely and benefitting your business on these trips? Here are some tips. Read the full article for even more insight on making the most of your future FAMs: https://lnk.bio/s/dfabd #FAMs #Familiarization #Tour #GroupTravel #GroupTravelPlanner
Hear more about telling your brand's story in this insightful conversation from our most recent episode of the Gather and Go Podcast: https://lnk.bio/s/59c5e
Travel Journalist | Podcast Host | VP & Executive Editor at The Group Travel Leader Inc.
Why Your Travel Business Struggles to Find New Customers Drawing in new customers requires telling a compelling brand story, according to communications pro Justin Brady. See the full interview at https://lnkd.in/exXaVmdj #grouptravel #travelbusiness #tourism
That's a wrap on the #ABA2025 Marketplace! It was so great to see familiar faces and make new friends! Hopefully you stopped by our booth and said hello, but just in case you didn't, here's a few snapshots from our time in Philly. See you next year, ABA! #travel #grouptravel #travelconference #ABA #marketplace
Happy February! We're kicking off the second month of the year with this gorgeous issue, featuring the one and only Apollo Theater on the cover. Inside, you'll find: ⭐ A spotlight on Wisconsin ⭐ A round up of historic theaters ⭐ A look at Henderson, Nevada ⭐ The scoop on Indiana's group offerings ⭐ A destination feature on Maryland While you wait to receive your mailed copy, check out this month's magazine digitally here: https://lnk.bio/s/e4e5b 📷: Laylah Amatullah Barrayn, courtesy the Apollo Theater
What a great episode! Catch the full podcast here 👉 https://lnk.bio/s/59c5e
Travel Journalist | Podcast Host | VP & Executive Editor at The Group Travel Leader Inc.
Your Travel Business Won't Grow Without This Strategy Corporate storytelling guru Justin Brady explains why a strategic communications plan is critical for growing travel businesses. See the full interview at https://lnkd.in/exXaVmdj #touroperator #tourism #tourismbusiness
Whale watching, historic tours and breezy days along the coast — each season brings unique opportunities for groups visiting Portland, Maine. Read about each season's offerings in this article from our January issue: https://lnk.bio/s/a0e0f 📷: Visit Portland Maine
Are you attending the right travel conferences to build your network and grow your business? Whether you're a group leader, a tour operator or a travel agent who books group business, it's important to maximize your time by choosing the right travel conference for you. For the full list of actionable tips, read this article from our January issue of The Group Travel Leader: https://lnk.bio/s/cf259 Stay tuned for more Group Travel Essentials! #grouptravel #travel #travelconferences #tradeshows #grouptours