The Good

Unlike traditional funnel frameworks, growth loops turn each interaction into a chance to draw in new users. Learn how growth loops work and how to build them for long-term, exponential success. https://hubs.la/Q02X1zFq0

In a world where packaging makes up 28% of municipal waste and 11.3 million tons of textile waste go to domestic landfills each year, can ecommerce be an avenue for change? For McKenna Warren, Community Engagement Manager at GLDN.com the answer is an emphatic “yes.” Learn more about the leaders turning business into a force for good... and how you can do the same:

It may seem counterintuitive, but giving away your product for free might be the best way to acquire new paying customers. Well, you shouldn’t give away your entire product. It’s a strategic balance between unlocking features to engage new users and gating high-value features that warrant a paid subscription (we’ll get into how to decide what to keep in each tier later on). This strategy is called freemium pricing, and it’s the source of growth for countless digital brands across the software industry. These brands attract millions of users with some free access and then charge for advanced features or uncapped limits. Is the freemium pricing strategy right for your digital product? Let’s explore this technique to help you decide. https://hubs.la/Q02X1sx-0

Ready for some insights on the go? Check out a curated collection of podcast episodes designed to help you optimize your website’s digital experience. https://hubs.la/Q02S4Grv0

Digital Experience Optimization isn't just about tweaking your website. It's about transforming how users interact with your entire digital ecosystem. Helium 10, a software company for Amazon entrepreneurs, faced a common challenge: their platform offered powerful tools, but prospective users struggled to grasp the core benefits. Through a comprehensive audit and optimization program, The Good uncovered that those prospective users found the homepage too cluttered, tool names unclear, and a pricing structure that left them confused. But identifying problems is only half the battle. The real value comes from strategic solutions. We redesigned the homepage to showcase platform benefits rather than individual features. This simple shift increased free account signups by 4.75% and paid conversions by 5.51%. On the registration page, we added social proof, like quotes from current customers. This seemingly small change boosted paid conversions by 12%. Throughout the site, we improved navigation, clarified tool categorization, and refined pricing communication. Each adjustment was driven by user data and validated through rigorous A/B testing. The results speak for themselves. Helium 10 saw reduced bounce rates, increased registrations, and higher paid conversion rates across the board. Want to uncover insights that drive more signups for your software? By focusing on the user journey and aligning it with business goals, companies can unlock significant growth potential. The key is to approach optimization as an ongoing process, not a one-time project.

"The majority of experimentation experts will tell you to test everything. A/B testing is a gold standard for data-backed decision-making. But it should only be ONE of the tools in your optimization toolkit. Depending on your team’s culture and capabilities, the “test everything” approach may be just as much a hindrance to growth as testing nothing at all. What can you do instead? The practice of making small, iterative gains through rapid validation and prototyping presents an alternative to A/B testing." - Jon MacDonald in Convert.com

It’s no secret that building a great product requires a solid understanding of your customer. But how do you capture that information, and what do you do with it when you’ve found it? Emma Leyden knows. As a senior product manager who specializes in human-centered design, she’s spent years using unique research techniques to create explosive product growth. Get inspired by her approach: https://hubs.la/Q02X1jvZ0

What comes after product-market fit? The challenge is scaling without losing it. Learn how to reassess users, build a data-driven culture, and improve retention. https://hubs.la/Q02X1BNq0

Showcasing your social and environmental initiatives will build trust and loyalty with your shoppers… especially when they connect with your mission. And the best part? When you grow your business, you can grow your impact and achieve the shared goal of using “business as a force for good.” Ready to learn more? https://hubs.la/Q02X1sxQ0

Wouldn’t it be great if your SaaS product could grow through virality? While strong user acquisition metrics are traditionally the result of a blend of marketing spend, funnel optimization, and a little luck, building your user base one acquisition at a time can feel daunting—and it’s not the most sustainable way to increase user counts. On the other end of the spectrum, traditional “sales-led” organizations don’t have to have large user counts to secure revenue. They build their roadmaps based on the needs of enterprises, let the sales team connect, and secure large contracts if all goes well. But sales motions require talent, time, and a host of mechanisms that many SaaS startups aren’t yet ready to tackle—despite the promises of high-value, multi-year contracts. But stopping short of an enterprise motion, B2C software can struggle to find revenue. Without a way to expand existing accounts, the cost of acquisition (CAC) will remain high, finding new customers will be a pain, and your software product will never achieve the 10-15x multiples common for B2B software. So, how do we increase revenues and lower CAC while stopping short of chasing the enterprise audience? Enter: growth loops. Read the article by Natalie A. Thomas here: