Head of Agency & Partnerships Chris J. Smith sharing how we're constantly pushing each other internally to know our creators 'inside & out'. With an exclusive roster which has 200+ creators it has been vital for us to know how they each work and what works best for them. Watch Chris J below to hear more!
You have to know their: —> Content (Formats & Series) —> Brand preferences —> What works well with their audience —> New content they’ve got coming up —> Views & engagement —> Specific creative process The list goes on. Whenever new team members or interns join The Gold Studios one of the first things we have them do is study about our creators. They do a full deep dive into them — watch their content, analyse the numbers, review past brand partnerships, and ask questions. When you truly know the above, your awareness of opportunities for your clients expands. It’s a one way road.