A love letter to New York ?? Our latest event is done but we can't stop thinking about it! We wanted to bring you along with us so here are the highs and lows (something always goes wrong) of our Raised On Social Event: New York! ?? Event prep and seeing the venue for the first time ?? New York style pizza ?? Interviewing on the New York Highline ?? Everything that went wrong ?? Event Day! If you want to be the first to find out about our upcoming events then sign up to our newsletter (link in comments) ?? A massive thank you to everyone involved, all our US Goats, the incredible panelists, the hard workers at the hotel, Matthew Wyatt and Molly Griffin for capturing all the content and major shoutout to Joanna Hughston, for creating the whole event. Until next time New York, The Goat Agency ?? Ajalin Zenon Williamson Melanie Ropp Maximillian Adagio Gregg Tobin Jaime Cohen Jago Sherman Jack Stern Mimi Litecky Makayla Timmons Sanjana Kirpalani Keagan B. Alisa Lipper Elena Suarez-Pe?a Allie Hartman Olivia Strickler Iris Coker Jo Fox Juliann Kane Kelsi Nyman (Moses) Nicole Ada #InfluencerMarketing #ContentCreators #Influencers #TrendMarketing #NewYork #MarketingEvent #BrandMarketing #InfluencerMarketingAgency
The Goat Agency
广告服务
London，England 142,212 位关注者
The World’s Leading Social First Advertising Agency ?? Powered By Influencers | Part of GroupM Nexus
关于我们
Goat is a global, award-winning social media and influencer marketing agency. Since 2015, we've worked with, retained and scaled some of the world's most exciting brands, delivering social and influencer campaigns in over 70 countries and 28 languages. In 2019, we were named Europe's Fastest Growing Agency by Adweek. We were also recently shortlisted for Social Media Agency of the Year at the 2022 Campaign Global Agency Awards. In 2023 WPP acquired the Goat business and merged with INCA, part of GroupM Nexus. We are now the only truly scaled influencer solution with over 350+ employees, across 34 local markets. Our expertise has grown beyond just influencer marketing into full-service social media marketing, including social media strategy, paid media activation, content production and social media management across all main platforms including Facebook, Instagram, TikTok, YouTube and Twitch. For business inquiries, please visit our website, and for job applications, kindly apply through LinkedIn or our website. We appreciate your understanding and kindly request no direct messages. Thank you!
- 网站
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https://www.goatagency.com/
The Goat Agency的外部链接
- 所属行业
- 广告服务
- 规模
- 201-500 人
- 总部
- London，England
- 类型
- 私人持股
- 创立
- 2015
- 领域
- Social Media、Influencer Marketing、Advertising、Marketing、Paid Social Media、Social Strategy、Social Media Management、Digital Marketing、Social Media Marketing、Social Media Influencers、Influencer Advertising、Content Production和Media Creation
地点
The Goat Agency员工
动态
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NEW TEAM ANNOUNCEMENT!! ?? We’re excited to announce the formation of our new Global Campaign Operations Team at Goat! From the start, Data and Insights have been central to everything we do at Goat. Using our proprietary tool, IBEX, we've built up over 8 years' worth of performance data across thousands of influencer campaigns, and our teams are constantly tracking and reporting on the latest trends, insights and results from across the business. Now we've taken the step to create a fully dedicated Campaign Operations team to formalise these capabilities. With Goat's presence now across 35 markets, this global team will focus on elevating the way we use all of this data to provide valuable insights at a global and local level. ?? Our new team is led by Thomas Bore (Head of Campaign Operations), Kali Fyfe (Data Strategy Director), and CJ Murray (Campaign Data Director), who together head up the different elements that make this new team unique. Let's break it down: ?? Campaign Ops (led by Tom) - Campaign ops is a newly established function of the business that oversees global data and technology to improve efficiency across all our campaigns. Campaign ops unites the Data Strategy and Campaign Data teams who use data to innovate and drive performance. ?? Data Strategy (led by Kali) - This team is responsible for leveraging Goat data to provide actionable insights, data-led recommendations and be at the forefront of thought leadership in the influencer industry on a global scale. ?? Campaign Data (led by CJ) - This team manages all campaign reporting and data, ensuring accuracy, consistency, and accessibility for the campaign delivery teams. Our new team will be working closely with all other areas of our business to ensure our clients are benefiting from these unique inights, trends, and data points! We can't wait to share more about what this team will be getting up to ???? #InfluencerMarketing #InfluencerLedPaid #PaidMedia #CampaignStrategy #MarketingStrategy #SocialMediaMarketing
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??Austin Texasss We love it when the Dell Technologies family gets together! Recently one of our Account Directors, Molly Birkett, headed to Austin Texas to spend some time with our Dell team and partner agency VML, to speak all things FY26. We looked at: ?? 2025 planning ?? Influencer strategy ?? How Dell's social strategy is going to come alive We will continue to tell everyone in our office about how much we wish we were still there ?? #InfluencerMarketing #Dell #SocialMediaMarketing #InfluencerMarketingAgency
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A round of applause is needed! ???? Congrats to team Spain's Sara Vicioso Montero for being awarded the best professional career in Social Media 2024! ?? "Award to the advertising professional who, thanks to her constant contributions to the sector and the wonder of her campaigns and success stories, has become a benchmark in the area of social media.” An incredible achievement, we are all proud of you Sara! ?? #InfluencerMarketing #SocialMediaMarketing #InfluencerMarketingAgency #AdSocialMediaAwards
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This Week On Social: ?? Return of the Pop-Tart Mascot ???♂? Instagram Debunks Sponsored Content Mystery ?? Are Influencers the New News Anchors? ?? DM Filters for Creators #SocialMediaUpdate #MarketingNewsletter #SocialMediaAgency?#ContentCreators #Influencers #SocialMediaNews
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Head of Marketing (UK/US) at The Goat Agency (WPP) | Agency Brand Builder | Shortlisted for Marketing Week's Marketing Team of the Year 2022 | Winner of The Drum Agency Biz Awards ‘Best Marketing Strategy’ 2022
At The Goat Agency's recent Raised on Social event in New York, I shared my thoughts on how brands can "Move With The Mood Shift". ?? I believe social media trends can tell us a lot about the way consumers feel, but sometimes we don't do enough as marketers to really understand or respond... Instead of asking, “What’s trending?” and “What are our customers engaging with/searching for?”, we should also be asking “What is the general mood of the nation?, “How is this ebbing and flowing?”, and “Where does our brand have a right to participate?”. Currently in the process of writing the key insights and tips into our next Goat Report, exploring: ? TikTok Trends: Why do they happen? ? What do they tell us about people's moods? ? How have some of the biggest trends/debates this year reflected moods? ? How do we plan a strategy that will help us "move with the mood shift"? ? 2020-2024 vs 2025-2030: What can we predict from consumer moods, trends and creator partnerships? If you'd be keen to get a copy, make sure you're subscribed to our weekly Raised on Social newsletter (link in comments!). #TikTok #SocialMedia #SocialMediaManager #ConsumerTrends
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Denver Goat meet up ?? Featuring one of our smallest Goats: Willie Nelson the Ween ?? #TeamPhoto #AgencyLife #OfficeLife #InfluenerMarketing
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Make it to the last picture for an out of context moment from our recent shoot ?? We loved filming this project and can't wait for you to see it! What videos would you like to see from us in the new year? ?? #OfficeLife #WorkCulture #BTS #SocialMediaAgency #WorkLife #Production
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Sleigh The Season with our Goat 'Guide to Influencer Marketing During The Holidays' ?? The Holiday Season marks the busiest period for brands and agencies. Cutting through the festive noise to create more memorable social and influencer campaigns is crucial. But how can brands achieve this realistically? We might just have the answers for you! Here's what to expect in our Holiday Guide: ?? Insights into consumer behaviour ?? Data from last year's influencer campaigns ?? Successful Holiday influencer campaign examples ?? Tips for planning your 2024 strategy Learn influencer marketing strategies for the peak Holiday period and explore how brands can create meaningful impact with shoppers and gift-givers! Link to guide in the comments ? #InfluencerMarketing #SocialMediaMarketing #HolidayMarketing #ConsumerBehaviour #Strategy?#ContentCreators
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Yesterday, Georgia Weiner and I had the great opportunity to visit TikTok HQ for the TikTok Agency 101 event! The event featured interactive walkthroughs that allowed them to explore the platform's multitude of features and tools in real-time, expanding their already expert knowledge. ?? The TikTok Agency 101 event was a valuable experience that not only enhanced their understanding of the platform but also provided practical insights on how to drive success for our clients through TikTok advertising. Looking forward to using these learnings moving forward in my Data Strategy role at the The Goat Agency !??????
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