The Giddy Group

Introducing… The Giddy Group…?????????? I try to keep this brief, but I never can! This next bit goes back to my whole purpose journey for those who remember! I think deep down everyone has a tiny little inkling on what they want to bring into this world. Maybe you’re destined to teach, become a parent, or a master the art of gardening. Or maybe you have a calling to become an actor or start your own pastry shop. And ya know, maybe you don’t feel crazy pull towards anything specific and you’re totally cool with cruising and enjoying the little things in life (in fact, this sounds really beautiful, btw) We don’t all have to have a this wild, huge, grand plan but know that regardless, you hold an incredible amount of power. Choose to use your power for good. Choose to use your power to support people, businesses, and brands that do good …for the sake of our people + the planet ?? So here’s to the official launch of The Giddy Group. “Planet earth’s social media agency” WE’RE LIVE, BABY: www.thegiddygroup.com

Behind the scenes of The Giddy Group! ?? ?? ??

The scariest part of Halloween is the waste. Our friends at Commons ran the numbers: ?? 83% of the material in Halloween costumes is plastic ?? 1 billion pumpkins will end up in landfills this year.? ??The U.S. alone disposes of 35 million costumes (that’s 700 dump trucks filled to the brim with plastic) Actions you can take to be more sustainable this Halloween: ?? Compost your pumpkins - WHY: Because pumpkins that go to the landfill can’t completely break down. So instead, they sit there and release methane gas which is a greenhouse gas that is 25x more potent than carbon dioxide at trapping heat in the atmosphere. ??Thrift your Halloween costume or wear what you wore last year! - WHY: We know the cheap plastic costumes can be tempting for the last-minute Halloween rush, but if you don’t buy them this year, the companies making them will make fewer next year!! BTW, if you haven't followed Commons, they do an amazing job of breaking down climate topics ?? You can also download their app to discover eco-friendly brands! #ecofriendly #climateaction #sustainable

ICYMI: Outdoor industry updates you should know… part 1???? ??“Gorpcore is here to stay. It’s not a phase mom!!” Field Mag ??"Everest pioneer Andrew Irvine’s remains found” GEAR JUNKIE ??“California enacts new sustainability laws, while Canada introduces PFAS reporting rule, directly impacting outdoor brands” Outdoor Industry Association ??This outdoorsy update is brought to you by me + The Giddy Group, a social media agency for outdoor brands, sustainable businesses + environmental organizations! Next week, we’ll cover key environmental updates! Follow for more updates like this??? #outdoorindustry

pinky promise you'll get outside this week? let's shake on it ?? ?? "According to a study in Nature Scientific Reports, just 120 minutes a week in nature can significantly boost your well-being. People who spent that time outdoors were 20% more likely to report feeling fulfilled and 60% more likely to feel physically healthier than those who skipped out on the fresh air."

Coming at you with part 2 of teaching you how to create outdoorsy trends ??? Today we used GOES Health! Our goal with this series is to help YOU learn how to use and optimize trends whether it’s for yourself, your brand or an organization. How do we feel about it so far!? ?????? Who wants to see the final result!? #outdoorbrand #outdoorindustry #contentcreation

Teaching you how to recreate outdoorsy trends, part 1! ???? Outdoor brands, organizations, and outdoorsy creators: we’re starting a series where we share tutorials on how to create trending content in the outdoor industry! For this trend, we’re using Teton Gear! What do you think? SO… what trend should we recreate next? ?? Follow The Giddy Group for social media insights for outdoor brands and environmental orgs! ????? #outdoorbrand #outdoorindustry #contentcreation

We are so excited to announce our official partnership with Bowery Farming ????? The Giddy Group will be taking the lead on Bowery's social media management, content creation, and influencer management! Swipe ?? to learn about Bowery and its sustainable processes. We’re so grateful for this partnership! ?? follow along! #sustainability #sustainable

Meet The Giddy Group's social media manager, GABBY! ?? As an agency, our goal for the rest of 2024 and beyond is to find our outdoorsy, eco-conscious community on social, and Gabby is helping us make this a reality! A few weeks back, we ran an IG poll and asked you what kind of content you wanted to see from us. You said... - Behind-the-scenes of running an agency - How to create content - Eco-friendly / sustainable tips + more! So from here on out, get ready for some super fun content created by Gabby and the rest of The Giddy Group team! Everyone, please show Gabby some love in the comments! ???? #socialmediaagency #outdoorindustry #sustainability

a beginner's guide to becoming outdoorsy and eco-conscious brought to you by The Giddy Group + LA Climate Week ??? since we’re outdoorists at heart, we wanted to share our tips and resources on getting outside while being mindful of the environment!?? how did we do? National Park Service, REI, Patagonia, The Nature Conservancy ?? #ecoconscious #environment #nature