The Foyer. The unique narrative atelier.

Aquí podéis disfrutar del vídeo entero de nuestro encuentro con Fundación 16 de 24 https://lnkd.in/dmbNqFqw #narrativa #thefoyer #emprendimiento #business #creatividad #innovacion #negocio

En?The Foyer, la narrativa es?estrategia de negocio. Hoy, las marcas no compiten solo por productos o servicios, sino por?territorios mentales. Y en ese terreno, la narrativa es una?ventaja competitiva. No se trata solo de contar una historia. Se trata de?ocupar un espacio, generar deseo y construir un universo en el que otros quieran entrar. La semana pasada, hicimos una?ponencia frente a un público de más de 150 personas?en la?Fundación 16 de 24, donde hablamos del?poder de la narrativa para expandir un negocio. En?The Foyer, trabajamos con un?script approach?que garantiza una?coherencia transversal, uniendo posicionamiento, crecimiento y diferenciación. La narrativa es un anclaje mental. #narrativa #estrategia #negocios #creatividad #innovación #fundacion16de24 #thefoyer

En esta ocasión hablaremos del poder de las historias, de cómo llegar mejor a un cliente a través de la narrativa y lo hacemos con dos profesionales que están revolucionando el mundo de la comunicación empresarial, Marta y Blanca Vives de The Foyer. The unique narrative atelier. ?Nos acompa?as? ?? Miércoles, 26 de febrero de 2025 ? 20h ?? En Oviedo, en Circus by Borja G. Finat ?? Entrada gratuita previa inscripción en Evenbrite ?? ?? ?? https://lnkd.in/d3cP2_iQ

Hoy nos han entrevistado en GT Global Talent en su formato #CEOTalks. Nos han propuesto que cada una demos nuestra visión sobre nuestras respectivas carreras profesionales, fuentes de inspiración diaria así como retos y perspectivas de futuro con The Foyer. #CEOTalks #GTglobaltalent #emprendeduria #mujereslíderes #narrativa #innovacion

La semana que viene viajamos a Oviedo para dar una ponencia en la Fundación 16 de 24. La organización sin ánimo de lucro que crea espacios de participación sociocultural en Europa, especialmente para mujeres y jóvenes, fomentando el conocimiento, la formación en valores y el debate sobre temas de actualidad. Nos sentimos afortunadas de formar parte de este encuentro y de compartir espacio con mujeres tan relevantes en sus industrias. Podéis reservar vuestra entrada a través de este link: https://lnkd.in/dp8petWA

2025, a new era for The Foyer. We are celebrating The Foyer’s 3rd Anniversary. Looking back to when we launched in January, 2022 we are proud and grateful for everything we have achieved and everyone who has been by our side throughout this journey. Creating The Foyer has been the most transgressive act we both have ever done: for it has shaped our life story and the world around us in many ways. We created a company with no investment, we got involved as sisters and business partners with all the implications that it entails, we completely changed our career paths, we created a market niche, we explored and expanded our capabilities, we trusted our vision and sneaked into the other’s vision, making it clear that narrative, as we envision it, is a key piece to a company’s success. With the same level of consciousness and unconsciousness we have stayed fearless and together and that is how we wish to remain today and always. 2024 has been transformative: we’ve more than doubled our revenue, partnered with extraordinary clients whose work is shaping the world, entered huge projects with international impact and proven that modern business strategy requires narrative. 2025 marks the beginning of a whole new era for The Foyer: it will take new forms, expand in unexpected ways and grow hand in hand with new companions who are trusting our vision to walk this ever-evolving journey with us. From now on, it is not only the two of us anymore, our team is growing. Thanks and please, disturb! Marta Vives & Blanca Vives. #narrative #creativity #business #strategy #storytelling #narrativestrategy #thefoyer #narrativa #innovacion #innovation

WGSN latest trend reports for 2025-2026?highlight narrative & storytelling as the best investment to -create cultural relevance -emotionally connect with audience -build deeper, long-term bonds with clients -build communities -create brand value and -drive growth. We want to thank all of our clients for trusting us as pioneers in the narrative sector when back in 2021 everyone else was asking: “But...what is narrative?” whenever we pitched. Please, keep disturbing! #brandstrategy #storytelling #narrative #marketing #communication #wgsn #trends #narrativetrend #thefoyer

Narrative isn’t just a tool, it’s the cornerstone of cultural relevance In a world overwhelmed by content, true connection lies in the unseen threads of?narrative strategy. It’s the difference between a brand that speaks and one that is heard, between fleeting attention and cultural resonance. At?The Foyer, we’ve redefined how brands tell their stories. Our methodology "Script approach"?mixes the precision of screenwriting with the depth of cultural insight, crafting strategies that transform brands into cultural landmarks. Why is this crucial now? ??? Many brands are fluent in visuals and trends but lack the?language?of narrative, this gap leaves them disconnected from the audiences they aim to inspire. ??? Narrative strategy bridges this divide, aligning a brand’s purpose with its voice, creating a dialogue that lasts far beyond campaigns. ??? In an ever-changing cultural landscape, narrative is?the asset of the future, a strong compass for relevance and leadership. The Foyer?stands apart because we don’t just craft stories, we build the architecture of a brand’s deepest personality, narrative, positioning, and legacy. We’re not following the rules of storytelling...we’re rewriting them. For us, narrative isn’t marketing. It’s the art of creating meaning. And meaning, after all, is what drives everything. STAY MEANINGFUL. #NarrativeStrategy #CulturalRelevance #BrandPositioning #TheFoyer #ScriptApproach #Communication #Strategy #BrandCulture #Narrative

We are happy to work once again with Danone on a new project. It is rewarding for us to see how some huge companies value very tailor-made and insightful narratives. When we first started The Foyer we knew #narrative had to be promoted so that we all could delve deeper into what's in front of our eyes. For individuals, teams, small brands and big companies, narrative is now an essential ingredient to work from strategy to implementation. #danone #thefoyer

STRATEGIC NARRATIVE POSITIONING. We work alongside CEO's, Founders and Directors of Communication, Marketing, Strategy and Innovation to create narrative strategies and narratives to make your vision, brand or company stand out. We are Blanca and Marta Vives, your Chief Narrative Officers. Please, disturb to discover our unique methodology based on what we call "script approach". You can also check our website and universe here: www.itsthefoyer.com #narrative #strategy #business #communication #innovation #creativity #marketing #brandpositioning #thefoyer