The Forward Female

Only a few weeks away from the BEST conference for women building businesses, brands, and communities! Join us on August 3rd at 1:00 pm in Downtown Los Angeles for an afternoon of confidence building. LIMITED TICKETS AVAILABLE! ?? Network with like-minded women and other women in business. ?? Hear from our keynote speakers Iskra Lawrence (Co-founder of Saltair), Michelle Wahler (Co-founder and former CEO of Beyond Yoga), and Julie Clowes (District Director at U.S. Small Business Administration) ?? Boost your confidence with breakout sessions led by Suzette Newman, Melissa Rosenfield, Demi Marchese, Jessie May Wolfe, and Elissa Goodman PLUS enjoy activations from your favorite brands & a gifting suite for our VIPs. Hope to see you there! ?? #networking #networkingevent #businessconference #conference

?????? ????’???? ?????????????? ???????? ???????? ???????????????? ??????????: ?????????????? ?????????????? ???????? '?????? ???????? ?????? ????????' Tune into an insightful episode of the podcast Her Next Big Move, "How We've Bounced Back From Our Biggest Business Flops."?This episode features some incredible stories of resilience and recovery in the business world. ?? ?????? ??????????????????: Embrace Failure as a Learning Opportunity: Every setback is a chance to learn and grow. "Our biggest mistakes often pave the way for our greatest successes." Adaptability is Crucial: In a rapidly changing market, being able to pivot and adapt is essential.? Community and Support: Building a network of support can make a significant difference when facing challenges. "Lean on your community—they are your greatest asset in tough times." ?? ???????????????? ????????????????????: Don't reinvent the wheel, ask someone who has already done it successfully, and don't be afraid to ask questions!? Anyone looking for inspiration and practical advice on overcoming business setbacks. ?? ?? ?????????? ?????? ?????? ?????????????? ????????: https://lnkd.in/gz_2uK-u What about you? Have you faced any significant business challenges? How did you bounce back? Let's share our stories and support each other in our journeys! ?? #BusinessResilience #Entrepreneurship #HerNextBigMove #BusinessGrowth #FailureToSuccess

?????? ????’???? ?????????????? ???????? ???????? ???????????????? ??????????: ?????????????? ?????????????? ???????? '?????? ???????? ?????? ????????' Tune into an insightful episode of the podcast Her Next Big Move, "How We've Bounced Back From Our Biggest Business Flops."?This episode features some incredible stories of resilience and recovery in the business world. ?? ?????? ??????????????????: Embrace Failure as a Learning Opportunity: Every setback is a chance to learn and grow. "Our biggest mistakes often pave the way for our greatest successes." ???????????????????????? ???? ??????????????: In a rapidly changing market, being able to pivot and adapt is essential. ?????????????????? ?????? ??????????????: Building a network of support can make a significant difference when facing challenges. "Lean on your community—they are your greatest asset in tough times." ?? ???????????????? ????????????????????: Don't reinvent the wheel, ask someone who has already done it successfully, and don't be afraid to ask questions!? Anyone looking for inspiration and practical advice on overcoming business setbacks. ?? ?? ?????????? ?????? ?????? ?????????????? ????????: https://lnkd.in/gN46V8AW What about you? Have you faced any significant business challenges? How did you bounce back? Let's share our stories and support each other in our journeys! ?? #BusinessResilience #Entrepreneurship #HerNextBigMove #BusinessGrowth #FailureToSuccess

Short-form videos can be a great way to advertise products and build an online presence. Do you need help with idealizing ideas? ??♀? Here are 4 short-form video ideas to add to your content calendar. ? Behind-the-scenes:?Provide insight into the creation of your products or a day in your life. ?? This type of content can feel more personal and help foster a good consumer-brand relationship. A company that does this well is BROOKI! Take this video for example: https://bit.ly/3XlAkCc It shows a day in the life as a bakery owner that provides insights into her personality and business. Company Culture:?Give consumers someone to connect to. Who are the people behind the brand? Go around the office, asking employees their favorite brand product or go-to coffee order. Relate the question to the company or work life in general. ? SheerLuxe shows their company culture well on their LuxeGen TikTok. Here’s an example:?https://bit.ly/45vtkoA Not only does it give insight into the people who work at the company but advice for people who are interested about how to get a job at a publication like LuxeGen. FAQs: Answer product and brand questions in a fun and engaging way! ?? Maybe consumers are wondering how to use a product or how to pronounce your brand’s name. Short-form videos can be an excellent way for consumers to find out information about your brand. Brevitē created a video to clear up the confusion on how to pronounce their name:?https://bit.ly/3xph7F5 The video is fun, engaging, and informational. They also used a trending sound which is another great video content idea. UGC: Consumers often look at reviews before purchasing a product. UGC can be an engaging way to share feedback and build trust. See what videos your brand is tagged in or collaborate with an aligned influencer. ?? Allbirds utilizes UGC well. This video?https://bit.ly/3KFjwi2 gives a great review of Allbirds shoes with minimal effort for the brand.

Life is full of momentous events—whether it's starting a new job, moving to a new country, or embarking on parenthood. These transitions, while exciting, can feel intimidating. ?? In today's episode, Priscilla and Lauren sit down with Madison Blampied, the Vice President of Business Development and Strategic Relations at Emulait. ? Madison shares her inspiring journey, from medical sales to diving headfirst into a startup that is helping parenthood feel less intimidating. Fostering community, building brand trust, and tapping into one's innate leadership skills—especially as a mother—can help grow a business. After listening to this episode, you will be more than inspired to take that leap into your next big move.?Listen here ?? https://lnkd.in/g3MSaQ_3

Here are 3 Digital Marketing trends dominating the space! ?? 1. Direct Message (DM) Automation: Telling your followers to “Click the link in bio” is so old-school ?? Want to send your followers a link to sign up for an event or newsletter? Use DM automation! ?? DM Automation can help streamline your DM reply process by automatically responding to comments that contain specific words or phrases. It can help you save time, maintain a consistent brand voice, and increase sales. Since you prompt users to comment, it can also increase post engagement—it’s a win-win! ?? Here are some popular DM automation programs: - Manychat - Chatfuel - Customers.ai 2. AI Programs: We know, everyone is talking about AI nowadays, but it can be such a great tool to simply the content creation process! Hear us out ?? Ai Programs can help ideate, write, and proofread blog posts and copy. Gone are the days of “writer's block.” ?? It can also help ideate and edit photo and video content. You can literally just think of a images, illustrations, and video ideas and AI can create it in seconds! ?? Here are a few of our favorite programs: - Canva: High-quality images, illustrations, and videos - ChatGBT: Text-based content - Adobe Photoshop: Edit photos - Opus Clip : Repurposing content - Grammarly: Proofreading 3. Subscriptions: Subscriber-only content can foster curiosity, excitement, and community. ?? Many social media platforms have subscription features, like Instagram Subscriptions and TikTok LIVE Subscriptions, allowing creators to better connect with their audience. So are you going to give it a try? ??

You have what it takes to be the successful person you’ve always envisioned! Don’t let imposter syndrome thoughts hold you back. ?? Imposter syndrome is something we ALL struggle with. Yes, even that celebrity you think is the most confident person in the world or the person at your company who has been in the supervising role for several years. In today’s episode, Priscilla and Lauren share their experience with imposter syndrome and their strategies to push past it. Listen to the episode here?? https://lnkd.in/g973PvKh

Our next event is a little under 2 months away! ?? Whether you’re a business owner, personal brand, or just looking to enter your confident era, join us for our Confidence Conference on August 3rd at the House of Cocotte in DTLA. ?? Build your confidence and network with our keynote speaker, fireside chat, activities, and games. This isn’t your typical conference—it’s going to be fun! ?? What are you waiting for? Step right up and into your power. RSVP here: https://lnkd.in/gfd7SdsJ

Ready for some Big Business Moves? Here’s what’s happening in the world of business today that we think you should know about: 1. How The Google Update Can Affect Your Business: Could this be the end to SEO as we know it? ?? This tactic we all know and love and implement in our business and marketing strategies is getting a major shift with Google’s new AI update – and it’s important that we adapt with the new tech to strengthen ourselves and not let it shake things up too much ???? Read Forbes' biggest takeaways for all businesses;?https://bit.ly/3x5xhU2 2. Canva Create 2024: ? Our favorite design app got upgraded and released an abundance of new features to help small business owners take their marketing assets to the next level. They hosted ‘Canva Create’ in-person here in Los Angeles last month and shared so many more ways to customize and organize business with their new tools (and we are obsessed) ???? rewatch the biggest moments and check out some of the updates here; https://lnkd.in/g3SEjT63 3. An Easy Guide To #Hashtags in 2024: Feeling like you are always having to change your strategy on social media to keep up? We get it! The good news is that some old strategies are still alive and well, and totally worth your time to use. Later just shared their tips for using hashtags in your social strategy in 2024 and let’s just say… we are taking notes #HashtagsMadeEasy;?https://bit.ly/4aLzstO 4. Pinterest Inclusion Fund: Pinterest just expanded it’s Inclusion Fund by dropping one of the best collabs in business this month ?? The popular app is working with Shopify’s Build Black & Build Native initiatives to support small business, independent publishers and boutique creator agencies in building and growing. This is a huge step for the program to not only invite more users to the app, but to help underrepresented communities at the same time. If you want to apply to the fund, do it NOW since it closes on Friday:?https://bit.ly/4bLEKXC 5. Advertising In The World of AI? Google Ads Redesign Might Be A Solution: Do you already use Google Ads for your business? ?? They just launched a redesign of Google Ads including a new design features and Google AI and it seems like it could be an easier and faster solution to creating high-performing advertisements that are beautifully designed and highly customizable to make sure they meet your brand’s standards. It’s time to transform your ads! Check out all of the updates here: https://bit.ly/4bLF0G4

?? If you could pinpoint the one thing that’s holding your business back, what do you think it would be? Maybe it’s generating sales or marketing, but have you ever thought it may be delegation? ?? You might find yourself holding onto every task and responsibility, fearful that your business will fall apart without your constant involvement. If that’s the case, stay tuned because in this week’s Her Next Big Move episode, Priscilla and Lauren share how powerful delegation can be in taking your business to the next level! Listen here?? https://lnkd.in/gRWRmGYD