???????????????? ????????: ?? ???????????????????????? ???? ?????????? ?????????????? ???????????????????? ?????????? ?????? ?????????? ?????????????? The Famous Group officially unveiled ?????????????? ????????????, ?? ?????????????????????????? ?????? ?????????? ?????????????? ???????????????????? that delivers feature-film quality VFX in real time—during a LIVE broadcast and inside of Fiserv Forum in partnership with the Milwaukee Bucks Inc. After years of innovation and development, this proprietary technology sets a new standard for visual fidelity and rendering quality in live events. For the first time, complex effects and elements can be rendered with cinematic, lifelike realism, transforming the way audiences experience Mixed Reality. Not only does this technology push the boundaries of what’s possible, but it’s also easier to operate and more cost-effective than ever before. This is the future of Mixed Reality. And it’s only the beginning. Thank you to Johnny Watson our longtime partners at the Bucks for trusting us to elevate the game experience! Huge shout out to FanDuel Sports Network North | Wisconsin for the collaboration. #innovation #mixedreality #nba #broadcasttech Andrew Isaacson Erik Beaumont Hemu Karadkar John Luke Hinojosa Justin Molter Benjamin Ryle Jeremy Lobdell
关于我们
The Famous Group -A Creative Technology Company When you inspire and engage a live audience they become fans. For more than 20 years, we’ve created passionate fans for the biggest brands, venues and events in the world. We begin working with each of our client partners by deeply understanding their brand, their goals, and their audience. We then execute with award-winning creative, rock-solid production and proprietary technology. We’ve been in the fan engagement business for over 20 years, creating immersive live event experiences for Fortune 500 brands, professional sports leagues, esports, concerts, festivals and retail environments. That includes 18 Super Bowls, WWE, the NFL, Live Nation, the NBA finals, Ubisoft, NCAA Final Four, Pepsi, NHL All-Star Weekend, AT&T, and more than 90 professional sports teams and venues. What we do: ? Mixed Reality and Augmented Reality ? Content, Creative and Production ? Proprietary, Patented Fan Engagement Technology ? Virtual Events and Real-Time Rendered Production ? Experiential Activations ? Software Development Our Mission/Our Results: ? Drive Engagement ? Create Immersive Fan Experiences ? Drive the Value of Commercial Partnerships ? Create New Revenue Streams Our products are protected by United States Patents and Copyright. Unauthorized use, reproduction, or distribution of our products, software or inventions are strictly prohibited and subject to legal action. US Patent No. 11,736,545, US Patent No. 10,482,660, US Copyright Registration TX0009311974. Vixi, Vixi Live and Virtual Seat are registered trademarks of The Famous Group. For inquiries or licensing opportunities, please contact us at [email protected]
- 网站
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https://www.thefamousgroup.com
The Famous Group的外部链接
- 所属行业
- 娱乐提供商
- 规模
- 51-200 人
- 总部
- Los Angeles ，CA
- 类型
- 私人持股
- 创立
- 1997
- 领域
- Motion graphics/ VFX、experiential、social media、strategy、content、AR、technology、live events、projection mapping、mixed reality、consulting、venue、post production、production、animation、3d、live action production、XR Stage、Artificial Intelligence 和Mobile AR
地点
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主要
获取路线
US，CA，Los Angeles
The Famous Group员工
动态
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???????????? ?????? ????????????: A Look at the Future of Mixed Reality Last week, we unveiled ?????????????? ????????????, ?? ?????????????????????? ?????????? ?????????????? ???????????????????? that brings feature-film-quality VFX to live broadcasts and in-venue…in real-time. For the first time, complex, lifelike visual effects can be rendered live with unmatched realism, elevating how fans engage with the action. This technology isn’t just pushing boundaries; it’s more efficient, cost-effective, and easier to operate than ever before. This is just the beginning. Watch how our team collaborated with our longtime partner, the Milwaukee Bucks Inc. to make this happen! #innovation #mixedreality #nba Andrew Isaacson Hemu Karadkar Justin Molter Johnny Watson Benjamin Ryle
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Projection Mapping transforms the arena into a massive storytelling canvas! We’ve seen firsthand how ???????????????????? ?????????????? ?????????????????????? ?????? ?????????? ???????? ??????????. The court itself becomes a living, breathing spectacle. As college hoops takes center stage this week, we're looking back at our work at the ???????? ?????????? ????????, where we helped create some "wow" moments with ?????? ???????????? ????????????. #innovation #marchmadness #projectionmapping #creativedesign #ncaa Hemu Karadkar CJ Davis
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We love being a part of the Madness! ???? Our patented Vixi Suite was on display at The Mecca, Madison Square Garden, for the Big East Tournament, featuring our LIVE selfie cam streaming video to the big board. Our Vixi fan experience technology was also at the ACC and B10 conference tourneys. It’s the best time of the year for hoops! #innovation #marchmadness #madisonsquaregarden #liveevents
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Another appreciation post goes out to CJ Davis and The Famous Group for their invaluable assistance in incorporating user-generated content into our recent programming. Their expertise was instrumental in seamlessly integrating viewer-submitted photos into the Verizon logo. By combining Vixi’s mosaic output channels in OBS with a strategically placed PNG overlay, we successfully transformed the mosaic into the iconic Verizon logo. This innovative approach allowed us to leverage existing software resources without the need for additional implementations or purchases. Kudos to CJ Davis and The Famous Group for their creative solutions and collaborative spirit in enhancing our content delivery! #Teamwork #CreativeCollaboration
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Exciting to see our Vixi Suite live event technology in action at Foxwoods Resort Casino's Royal Rosé event! ?? Our Photo Magic feature added a sparkling touch to the experience, letting guests capture and share their moments in style. Big thanks to Christian Printup, Courtney Kresge, Lorenzo Ursini, Kristin Paradise, and team for the partnership. It’s always a pleasure collaborating on Foxwoods events. Looking forward to more innovative fan experiences ahead! #innovation #liveevents #foxwoodscasino #vixisuite
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Sunday night in Milwaukee was a significant step in the history of Mixed-Reality (MR) activations at sporting events. To make this robust in-venue Bucks open possible, a large amount of technological expertise and workflows were put on display at Fiserv Forum, including The Famous Group's upgraded virtual camera system, the reliance on the building’s top-tier broadcast infrastructure, the use of pre-rendered graphics for higher fidelity, and more. Full Sports Video Group read. #innovation #mixedreality #nba #milwaukeebucks Kristian Hernández Milwaukee Bucks Inc. https://lnkd.in/gEBhAK5k
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“Our new Virtual Camera Mixed Reality system represents a major leap forward in technology,” said Hemu Karadkar, Executive Creative Director at The Famous Group. “It was created to deliver cinematic-quality visuals in real time while also being more efficient and cost effective than ever before. This isn’t an evolution, it’s a revolution of Mixed Reality technology, and we’re just getting started.” #innovation #mixedreality #sportstech
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We’ve developed a groundbreaking Mixed Reality technology redefining what’s possible. Our new “Virtual Camera” system leverages 8K cameras and eliminates the need for human operators, enabling levels of creativity and visual effects never possible before. With unparalleled rendering power and a significantly smaller on-site footprint, this innovation makes mixed reality more efficient, cost-effective, and scalable than ever before. #innovation #sportstechnology #sportsbiz
Sunday night the Milwaukee Bucks Inc. took on the Cleveland Cavaliers at Fiserv Forum, but it was unlike anything seen before. In partnership with The Famous Group, the team put together an in-venue mixed reality activation that converted the arena into a forest that took over the entire space. Working together for 11 seasons, the partnership was kicked into high gear over the past few years as trust between the two brands began to build. In conjunction with the teams “Fear the Deer” theme, the forest was brought into the stadium covering everything from the flooring to the scoreboards. To create such an experience required extensive technological upheaval and preparation. This was done by first scanning the entire arena to capture the 3D versions of what was being built upon. It was also helpful that the arena had recently been upgraded to a gold standard control room, allowing for miles of fiber to be run throughout the venue. Hardware was then positioned throughout the space, that allowed for the team to run graphics and production with ease. “Not only have we been pushing them, but they’ve been pushing us to be even better. The Milwaukee Bucks are, in a lot of ways, our flagship partner when it comes to innovation, and we’re excited to be working with them.” - Andrew Isaacson Dustin S. | Johnny Watson | Hemu Karadkar | Daniel Olszewski | Steve Davis | Chris Morris | Jesse Clark | Chelsea Powell | Kate Ulrich | Ryan Kiser | Patrick Longo | Andy Foshee | Justin Molter | Jeff Bins | Joseph Frost | John Luke Hinojosa ?? : https://lnkd.in/eEtJBRuX
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Our collaboration with ESPN incorporated a massive XR stage, Mixed Reality tech, and Unreal Engine to craft a groundbreaking on-air campaign that captured the game’s intense energy. This project showcases how creativity and technology elevate the broadcast experience. Exciting to see it live on ESPN and ABC Sports—check out the behind-the-scenes action! #innovation #mixedreality #xrstage #nba #espn Hemu Karadkar Jeremy Lobdell Eric Burak Steve Davis CJ Davis Benjamin Ryle
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