The Donum Estate 转发了
Excited to be featured in Wine Enthusiast on how millennials are transforming wine collecting—not just through what they buy, but why. At The Donum Estate we see a generation drawn to connection: to land, to story, to art, and to each other through wine. Thank you to Kathleen Willcox for capturing this shift so thoughtfully. Read more: https://lnkd.in/ga7y9DBg #WineEnthusiast #DonumEstate #WineCulture #MillennialCollectors #ConnectionThroughWine #NextGenWine
As the zeitgeist blames millennials for single-handedly tanking the $330 billion wine industry, a powerful cohort of young oenophiles are, arguably, saving it. These big-spending, wine-loving millennials are not only buying more than previous generations, but they are reshaping the way wine is collected and valued. In many ways, this trend tracks. The misunderstood generation, which includes anyone born between 1981 and 1996, have been overturning conventional wisdom and easy assumptions from the start. They are also powerful. With 83 million millennials in the U.S., and annual retail expenditures of $1.9 trillion, when they speak with their wallets, the wine industry should listen. For generations, collecting wine was pretty straightforward. Step one: Buy wines. Step two: Put them in a cool place until they are ready to drink. There have always been outlier collectors, who purchased blue-chip wines to drink, pass onto heirs or even sell at auction. But these days, more and more millennials are approaching wine collecting for pleasure and profit in equal measure. Get the full story Wine Enthusiast Artory/Winston Brian Ward Benchmark Wine Group Wilson Daniels Gerard Bertrand Château L'Hospitalet Wine Resort Beach & Spa 5* The Donum Estate Angelica de Vere Mabray Hess Family - Bodega Colome https://lnkd.in/eF4yqiJi