The Dobbins Group

Events Industry Council's latest Global Events Barometer is out. While it details encouraging numbers from Q4 2024, it also highlights the shifting sentiment and uncertainty we're seeing in 2025.

It's on! March is an exciting time for Dobbins Group client Maple Flooring Manufacturers Association (MFMA) with #MarchMadness underway ... and all that championship basketball being played on MFMA Member maple courts! Best of luck to all! #MFMA #Sportsflooring

Just released: The Events Industry Council's Future Landscape Report 2025 examining the issues most likely to shape the future of global business events in the years to come. It's a fantastic, easy-to-navigate report that pulls together insights from EIC's 60+ member organizations plus a global survey of events stakeholders. Love that The Dobbins Group was able to work closely with Amy Calvert, the amazing teams from Ipsos and GainingEdge, and EIC members to bring this report to life. Check it out: https://lnkd.in/gFH2hXus — with Jason Leon-Baptista, MBA, Sherry Whittemore, Neal Bryant, Michael Johnson, Caroline Dickman and Jan Bryza #EIC #FuturesLandscape #BusinessEvents #FutureOfEvents #MarketingStrategy #EventMarketing

AI is reshaping search engines daily while content creators flood the internet. Is your business visible in this crowded landscape? SEO in the Age of AI is more important than ever. Our services are built specifically for the AI era, helping you cut through the digital noise with strategies that drive real results: ✓ Measurable web performance ✓ Enhanced brand visibility ✓ Quality lead generation ✓ Maximized ROI While competitors struggle to keep up with evolving search algorithms, our approach puts you ahead with three essential pillars: • Content that resonates with both humans and search engines • User experiences that convert visitors into customers • Technical optimization that outperforms the competition Ready to transform your digital presence into revenue? Our advanced tracking, reputation management, and ROI-focused approach deliver growth you can measure. DM us to elevate your brand in the AI era. #SEOforAI #DigitalGrowth #digitalmarketing https://bit.ly/3XasN8j

Last week, our client Events Industry Council released the much-anticipated update to the CMP International Standards, the culmination of a multi-year project that leveraged the expertise of more than 1,000 event professionals from around the world. The Standards provide the foundation of the CMP Exam and certification, which is considered the gold standard for event pros. We're proud to support this important initiative that will shape the business events industry for years to come. — with Steve Dobbins, Jason Leon-Baptista, MBA, Neal Bryant, Sherry Whittemore, Michael Johnson, Jan Bryza and Caroline Dickman #EIC #CMP #MarketingStrategy #MarketingSupport #AssociationMarketing #EventProfs

Today, we honor Dr. Martin Luther King, Jr.'s profound legacy of justice, equality and service. His vision of building a more equitable world continues to inspire us all. “Life's most persistent and urgent question is: What are you doing for others?” - Dr. King We remain committed to advancing Dr. Martin Luther King, Jr.'s dream through our work in creating inclusive brands for our clients who support and serve our local, national and global communities. #MLK #DayOfService #MartinLutherKingDay #MLKLegacy

The Dobbins Group is proud to support our amazing client, the Events Industry Council, whose collective membership has rallied to aid those impacted by the devastating Los Angeles wildfires. Thank you to the local, national and global community for showing up when help is needed. #leadership #LAstrong #communitysupport

From all of us at the Dobbins Group, wishing you and yours a joyous holiday season and Happy New Year!

As we close out another year, The Dobbins Group reflects on our theme for 2024: Transforming bold possibilities into remarkable realities. Collaborating with visionary clients, we crafted marketing strategies that redefined what success looks like. We elevated brands from ambitious startups to industry giants, launched campaigns that captured hearts, and delivered innovations that changed market dynamics. Take a look at how we shaped compelling business narratives in 2024. https://bit.ly/4fiU6DX #storytelling #brandstrategy #marketingstrategy #successstories

For 46 years, Hale Glass, Inc. has shined as a trusted leader in Southern California’s commercial glass and glazing industry. As their full-service marketing partner, the Dobbins Group is honored to share their story, mission and vision through their 2024 corporate e-book. Take a look! https://lnkd.in/gVmsSr-X #storytelling #brandstory #brandstrategy