The Diligent Company

NEW REEL. NEW WEBSITE. NEW YEAR. We’re The Diligent Company. Longtime collaborators, with decades of experience, who’ve collected more awards than we care to count. We’ve done and seen it all. National brands to local stories. Testimonials to musicals. Super Bowl commercials to social campaigns. Babies, puppies, food & stunts. All at the same time! Well… maybe not that last part. Check us out at www.thediligentcompany.com

Subtle, simple, visual parallels were used across each location in our campaign for Fiskars Group Orange Handled Scissors. This was done so that despite variation at each location, we could ultimately tell the same story. This not only gave us maximum flexibility when editing, offering different combinations for :30’s but also allowed for individual :15’s of each. Even with extensive planning, execution came down to dozens & dozens of small decisions on the day within each space. Very much an improvisational collaboration between Director Daniel Kinney & DP Jordan Post.

SETUP >>> RESULT Jordan Post feeling the heat while capturing Chef Patrick O’Halloran at The Deliciouser for a sequence in a project we did for TruStage. No Matter what we’re working on, somehow food always seems to get involved.?#behindthescenes

SETUP >>> RESULT Although rarely operating a camera anymore, Daniel Kinney has been on blades for nearly 30 years. So he rolled right into the opportunity to add a little motion to this sequence in a project we did for TruStage. An easy, quick and highly effective camera dolly. #behindthescenes

Another from our campaign for Fiskars Group orange handled scissors. After extensive brainstorming, there was one idea that worked its way to the very top. Not because of any complicated concept or forced storytelling. But because of its undeniable authenticity and flexibility across a multitude of formats. Including broadcast & social — video & photography. But there was one thing we needed to make it all happen; subjects. So we set out to find a variety of businesses that use the orange handled scissors in all kinds of different ways. Not just your typical costume designer and furniture upholsterer but also a florist, tattoo artist and even a hot rod shop. Finding all of them was a stroke of luck. Which is often the final ingredient in any successful production. Director — Daniel Kinney Producer — Jenna Wilcox Editor — Daniel Kinney DP — Jordan Post Gaffer — Eric Zitzke Writer — Terry Kjersten Foley & Audio Mix — Dan Geocaris Creative Director — Ellie Thomas Brand Director — Erica Avery

New work alert! Collaboration for this project extended through every facet of the production. From brainstorming to finishing touches. From scripting to locations. Fiskars Group was gracious enough to bring us on in the very beginning of this campaign for their iconic orange handled scissors. And trust us through every step of the process. Capturing these talented subjects within their own space was a treat. We modified our techniques to accommodate each unique space. Putting not only the product, but also the subject front and center; spotlighting them like heroes. Director — Daniel Kinney Producer — Jenna Wilcox Editor — Daniel Kinney DP — Jordan Post Gaffer — Eric Zitzke Writer — Terry Kjersten Foley & Audio Mix — Dan Geocaris Creative Director — Ellie Thomas Brand Director — Erica Avery

We’re very, very excited to share what we’ve been working on for Fiskars Group. We were lucky enough to be tasked with creating a campaign for one of the most recognizable products on the planet, their orange handled scissors. We’ll be sharing the entire campaign soon. Or keep an eye on all of the Fiskars channels for its rollout.? Photos by Jenna Wilcox

Spreading some Holiday cheer via a recent project we completed for Fiskars Group. When it comes to holiday gift wrapping their tools are truly the sounds of the season.?That’s a cue to turn your sound on for this one. Director — Daniel Kinney DP — Jordan Post Stylist — Angela Cross Foley & Mix — Dan Geocaris Creative Director — Ellie Thomas Brand Director — Erica Avery

Fall has been a whirlwind for us so far & we’re so excited to share everything we’ve been up to. Even better our year isn’t even close to being wrapped yet. So much more to do. In the meantime, here’s a behind the scenes look of the past couple months. #behindthescenes #bts?

New work alert! Here’s a send up of a classic Jones Dairy Farm television spot. Acknowledging the 4th & 5th generation, representing the 6th generation and passing the torch onto the 7th. Done in collaboration with S/B Strategic Marketing. Director — Daniel Kinney Agency — S/B Strategic Marketing DP — Jack Whaley Editor — Daniel Kinney Compositing — Paul Musselman Audio — Dustin Harmon Food Stylist — Annie Kubena Copywriter — Brett La Frombois Creative Director — Mike Bass