The Creative Exchange

Our website got an ?UPGRADE? Simple and to the point, no time for bullshit or fancy words. Our work speaks for itself. Let us know what you think >> thecreativeexchange.co

Does your brand have a brand ambassador program in place? In the competitive world of CPG, standing out and building authentic relationships with consumers has never been more important (and hard). By empowering real people—customers, influencers, or affiliates—to represent your brand, you create organic, word-of-mouth marketing that builds credibility and boosts sales. Brand ambassador programs are not only valuable for building trust and driving sales but are also highly effective in expanding a brand’s social media reach. With each ambassador sharing content, tagging the brand, and engaging with their own followers, CPG brands can organically grow their social media presence in a way that feels authentic and engaging. Read the full blog >> https://shorturl.at/wFnPf

Currently looking for: 1. TikTok Video Editor 2. General applications open for creatives :) Email: [email protected]

We are looking for a freelance TikTok Video Editor - taking UGC videos and adding on screen captions as well as generally "TikTok-ifying" the content for our clients. Interested? Send work samples to: [email protected] #MarketingAgency #TikTok #VideoEditor #TikTokEditor #TikTokCreator

Have you ever wondered how brands are finding success on TikTok? From the outside, you may see a brand with all of their videos getting thousands of views - even in the millions. I hate to break it to you but no brand starts out like this. Here is our approach to launching and scaling your TikTok account: 1. Starting an Account & Applying for TikTok Shop Start with a polished, inviting profile. This means a clear logo or recognizable brand image, a concise bio, and link a link to your website. PRO TIP: Add a discount code just for TikTok to track sales and don’t forget to apply to TikTok Shop. 2. Launch with Influencers & Creators for Brand Awareness Instead of building up your brand’s account from scratch, collaborate with influencers who can tag your brand in their posts. This boosts brand awareness, leveraging the influencers' audience to introduce your brand. Having creators highlight your products in natural, authentic ways also generates social proof, which can drive early followers and create buzz before you build your own momentum. Read the full post >> https://urlis.net/nhm25fuq #TikTok #TikTokShop #SocialMediaMarketing

Every month we do a roundup of the best brands on social media (curated through a Thingtesting list). Check out our October list >> https://urlis.net/0bc62ixt #ThingTesting #CPG #SocialMediaMarketing

We let our clients do the talking.

Our top selling services are UGC, Influencer Programs, and Paid Ads. Typically working with clients on both to help drive awareness and sales to their websites. Here are our top tips when it comes to optimizing paid ads: 1. Audit Existing Creative Assess current ad creatives to identify which visuals and messaging are performing well and which need improvement based on CTR, engagement, and conversion rates. 2. Check Technical Setup Ensure there are no issues with the pixel, website tracking, targeting parameters, or delivery settings that could impact ad performance. This includes verifying that events are firing correctly, conversion actions are set up properly, and campaigns are delivering to the intended audiences without restrictions. 3. Test New Ad Formats Implement A/B testing with different ad formats (e.g., video vs. carousel) 4. Look for Landing Page Optimization Opportunities Ensure that landing pages are optimized for conversions (fast loading, clear CTAs, mobile-friendly) and aligned with ad messaging. 5. Analyze Conversion Data Look at post-click data to identify any bottlenecks in the funnel that could be addressed (e.g., drop-off on the checkout page). 6. Frequency & Ad Fatigue Management Monitor ad frequency to avoid oversaturation and fatigue, refreshing creatives and targeting if needed. 7. Adjust or Test Audience Exclusions Exclude audiences who have already converted or those unlikely to convert, reducing wasted ad spend. 8. Budget Reallocation Shift budget from underperforming campaigns or audiences to high-performing ones to maximize returns. #PaidAdvertising #SocialMediaAds #SocialMediaMarketing

5 TIPS TO CREATING THE BEST-IN-CLASS GRAPHICS FOR INSTAGRAM See the tips >> https://shorturl.at/6oaeV #SocialMediaMarketing #Instagram #GraphicDesign

GOOD PRODUCTS WILL BRING SOCIAL MEDIA SUCCESS Every day, consumers are pushed ads and content from thousands of brands - including many competing brands. It’s hard to stand out. As a social media agency, there are always challenges that we are handed when it comes to clients, but the worst challenge of all is a terrible product and terrible packaging. Not only does a bad product bring on comments and content from users that are negative, but not having a solid unboxing experience and packaging that makes people WANT to post is not helping your brand. Read the blog >> https://shorturl.at/R0u5T #SocialMediaMarketing #Packaging #Branding #CPG