???Coming Soon on The CPG View Podcast!??? On this episode, we’re talking with Skye Frontier, Executive Vice President at Incremental.??? Tune in to hear Incremental's own Skye Frontier share valuable insights on the rapid growth of retail media, its impact on the industry, and the challenges that brands are facing as this new wave continues to emerge.??? ???Mark your calendars for November 29th. Available on Apple, Spotify, Google, and more! ?? ?? ?https://lnkd.in/gApBXpZZ #ecommerce?#digital?#omnichannel?#strategy?#leadership #retailecommerceclub?#cpg?#privateequity?#playtowin?#risingtides #cmo?#cdo?#ceo?#cro?#thecpgview?
The CPG View
广播媒体制作和发布
Atlanta，GA 3,902 位关注者
The #1 CPG information source for Global Omni-Channel Leaders. Empowering you to win in CPG.
关于我们
The #1 CPG information source for Global Omni-Channel Leaders. Empowering you to win in CPG. We look forward to playing a small part in moving the community forward, through Education, Encouragement and Empowerment. The mission is to empower global leaders to win in CPG. The CPG View is underpinned by 6 core pillars: 1. Industry news 2. Market data 3. Digital shelf 4. Digital strategy 5. Media (social/retail) 6. Leadership empowerment We feel that we can serve a distinct need in the market, driving sustained value creation for our community and it's members. If you have seen value in anything I have shared over the years, I would be appreciative if you consider following The CPG View on LinkedIn, Spotify and Apple. Podcast Page: https://www.podpage.com/the-cpg-view/
- 所属行业
- 广播媒体制作和发布
- 规模
- 2-10 人
- 总部
- Atlanta，GA
- 类型
- 私人持股
地点
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主要
获取路线
US，GA，Atlanta，30004
The CPG View员工
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Don “eCommerce” Brett
President, Pattern Advisory - Ex. Newell Brands & Private Equity, Board Member, “The Retail eCommerce Club” Founder, “The CPG View” Podcast ???…
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David Luellen
Director of Sales for Work Hose (hose products) at The Creative Product Group.
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Laura Brett
Chief Operating Officer at The CPG View
动态
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The CPG View转发了
President, Pattern Advisory - Ex. Newell Brands & Private Equity, Board Member, “The Retail eCommerce Club” Founder, “The CPG View” Podcast ??? “eCommerce” is our middle name.
eCommerce: How to optimize PDP conversion ???? Great summary below by Stuti Kathuria ????: “80% of your PDP visitors will never see the add to cart CTA. Here's why: - your price seems too high - your product does not look attractive - your PDP has too much info in initial folds This impacts your add to cart rate. And your conversions, revenue, profit. A visible add to cart CTA is key to a successful online business. Visible. But not placed "too early". Not before your visitor is ready to click on it. In this example, using Cetaphil's PDP, I've made 10 changes that make the add to cart CTA more visible and increase the conversion rate. 1. Add the "use case" of your product above the product name. What purpose it solves. Helps the visitor quickly understand if it's for them. 2. Add a 1-2 line benefit-driven summary of the product under the product name. This gets the user interested and reading further. 3. Optimize the price area by mentioning quantity, ml, units (if this is applicable to your product). This shows them value for money and justifies price. 4. Highlight a result the user can expect with numbers on the image. This should be proven by an actual study. 5. Add image thumbnails. Make sure the image gallery in a one-stop place to get all key information about the product. 6. Add a short summary in bullets before the add to cart. Keep the bullet points to 1 line on mobile. 7. Show the quantity and their price upfront and not under a drop-down. If you have more than 4 options, you can consider having a drop-down. Highlight savings for all options. 8. Optimize the add to cart area by highlighting the delivery time and rate. 9. Highlight product USPs or brand USPs below the add to cart in a visual format using icons. Make sure this info is unique and not repeated above. 10. Add an upsell section like "Complete your routine" or "Complete your look". This increases your AOV and helps the shopper find relevant products easily. Other UX/UI and CRO changes I did: - Added an information bar with shipping info - Added a cart icon in the logo bar - Reduced the image height Found this useful? Let me know in the comments! P.S. If you want to maximize your PDP’s potential, start by understanding your visitor's behavior and the gaps. Start with one change, measure impact, and iterate for continuous improvement.” Ways to reach us: Pattern? The CPG View The Retail eCommerce Club #ecommerce #digital #omnichannel #strategy #cmo #cdo #ceo #cro #leadership #retailecommerceclub #cpg #privateequity #playtowin #thecpgview
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President, Pattern Advisory - Ex. Newell Brands & Private Equity, Board Member, “The Retail eCommerce Club” Founder, “The CPG View” Podcast ??? “eCommerce” is our middle name.
eCommerce & Strategy: Collaborate to Accelerate ?? Thanksgiving — as we head that direction, I can’t help but recognize how much this game (of life and business) we are playing, is one that works best when PEOPLE are put first. I’m incredibly lucky to serve some of the best in the industry. People and relationships make the world turn. I’m prepared to die on this hill. ?? A handful of advice: (6) ???? Be authentic ???? Think in terms of outcomes ???? Ask how you can help others ???? The journey isn’t a one-way trip ???? We need the best people with us ???? The path to success isn’t a solo-mission Business (and life) is a team sport - pick your team wisely. Ways to reach us: Pattern? The CPG View The Retail eCommerce Club #ecommerce #digital #omnichannel #strategy #cmo #cdo #ceo #cro #leadership #retailecommerceclub #cpg #privateequity #playtowin
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Out Now, "Disrupting Workforce Identity: Lessons in Innovation with William Lin of AKA Identity" on The CPG View featuring William Lin, Founder and CEO at AKA Identity. ?? In this episode, William shares the vision behind AKA Identity, what inspired his shift from venture capital to building a company from scratch, and why now is the perfect time to disrupt the identity space. ?? Whether you're a startup founder, investor, or simply curious about the future of workforce identity, this episode offers actionable insights and inspiration you won't want to miss.?? In partnership with DataWeave. Available on Apple, Spotify, Google, and more! ?? ?? https://lnkd.in/e8-M72n2 #ecommerce?#digital?#omnichannel?#strategy?#leadership #retailecommerceclub?#cpg?#privateequity?#playtowin?#risingtides #cmo?#cdo?#ceo?#cro?#thecpgview
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Coming Soon on?The CPG View?Podcast! ?? Join us for an insightful conversation with William Lin, Co-founder and CEO of AKA Identity, as we delve into the future of workforce identity and the bold innovations shaping the cybersecurity landscape. William shares three key points: ?? Entrepreneurial Insights?from a seasoned leader ?? Actionable Lessons?for today’s innovators ?? The Future of Workforce Identity ???Save the Date:?November 22nd ???Listen on your favorite platform:?Apple, Spotify, Google, and more! ?? ???https://lnkd.in/gApBXpZZ #ecommerce?#digital?#omnichannel?#strategy?#leadership #retailecommerceclub?#cpg?#privateequity?#playtowin?#risingtides #cmo?#cdo?#ceo?#cro?#thecpgview?
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The CPG View congratulates Darren Silverman ?? in his new role as SVP Digital, Commerce & Media at Petmate. The CPG View Podcast (Apple, Spotify, Google, etc) Page:??????? https://lnkd.in/gApBXpZZ #ecommerce #digital #omnichannel #strategy #leadership #retailecommerceclub #cpg #privateequity #playtowin #risingtides #cmo #cdo #ceo #cro #thecpgview
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Coming Soon on The CPG View Podcast! ?? On this episode, we sit down with William Lin, Co-founder and CEO of AKA Identity, to explore the future of workforce identity and what it takes to innovate in the cybersecurity space. Whether you're an entrepreneur looking to disrupt an industry, an investor seeking the next big opportunity, or someone curious about the intersection of technology and workforce solutions, this conversation is packed with actionable insights. ?? ???Mark your calendars for November 22nd?and tune in on your favorite platform: Apple, Spotify, Google, and more! ?? ?? https://lnkd.in/gApBXpZZ #ecommerce?#digital?#omnichannel?#strategy?#leadership #retailecommerceclub?#cpg?#privateequity?#playtowin?#risingtides #cmo?#cdo?#ceo?#cro?#thecpgview?
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President, Pattern Advisory - Ex. Newell Brands & Private Equity, Board Member, “The Retail eCommerce Club” Founder, “The CPG View” Podcast ??? “eCommerce” is our middle name.
Commerce Media: A Strategic Shift in Ad Spend ?? Terrific report by the LiveRamp and EMARKETER teams. Core Question: (1) How can eCommerce and CPG leaders optimize their commerce media strategies to capture market growth and engage evolving consumer behaviors? Fun Facts: (5) ?? $54.48B <> US retail media ad spend projected for 2024, representing $1 of every $7 in ad spend. ?? 62% <> Advertisers planning to increase investment in off-site retail media channels like connected TV and social media. ?? 47% <> Marketers identifying inconsistent measurement metrics as the top challenge in commerce media. ?? 33% <> Share of US digital ad spending accounted for by retail media in 2024. ?? 26% <> Year-over-year growth in retail media ad spend, showcasing its expanding dominance in digital advertising. Key Strategies: (3) ?? Leverage Off-Site Channels — Expand beyond on-site retail media to platforms like connected TV and social media, aligning with consumer media consumption trends. ?? Standardize Measurement — Invest in analytics tools and frameworks to ensure consistent metrics for evaluating ad performance across channels. ?? Operational Integration — Align commerce media initiatives with broader marketing and sales strategies to streamline execution and boost ROI. Now What? (2) 1?? Rethink Your Spend Allocation // Shift budgets to high-growth areas, including off-site retail media, to maximize reach and engagement. 2?? Focus on Analytics // Adopt advanced measurement tools to overcome inconsistencies and gain actionable insights into campaign performance. Commerce media is no longer just an add-on; it’s the core of future advertising strategies. Happy to share (17 pg). #CommerceMedia #RetailMedia #DigitalAdvertising #CPG #eCommerce #Strategy #Leadership #ecommerce #digital #omnichannel #strategy #cmo #cdo #ceo #cro #leadership #retailecommerceclub #cpg #privateequity #playtowin
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The CPG View congratulates Kerri Ackermann in her new role as Chief Strategy & Transformation Officer at Vans. The CPG View Podcast (Apple, Spotify, Google, etc) Page:??????? https://lnkd.in/gApBXpZZ #ecommerce #digital #omnichannel #strategy #leadership #retailecommerceclub #cpg #privateequity #playtowin #risingtides #cmo #cdo #ceo #cro #thecpgview
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Coming Soon on The CPG View Podcast! ?? On this episode, we’re talking with William Lin, Co-founder & CEO at AKA Identity. ?? William covers the following key points: ?? Entrepreneurial Insight from a Seasoned Leader ?? Actionable Lessons for Innovators ?? The Future of Workforce Identity ???Mark your calendars for November 22nd?and tune in on your favorite platform: Apple, Spotify, Google, and more! ?? ?? https://lnkd.in/gApBXpZZ #ecommerce?#digital?#omnichannel?#strategy?#cmo?#cdo?#ceo?#cro #leadership?#retailecommerceclub?#cpg?#privateequity?#playtowin