The CPG View

eCommerce & Strategy: Collaborate to Accelerate ?? Thanksgiving — as we head that direction, I can’t help but recognize how much this game (of life and business) we are playing, is one that works best when PEOPLE are put first. I’m incredibly lucky to serve some of the best in the industry. People and relationships make the world turn. I’m prepared to die on this hill. ?? A handful of advice: (6) ???? Be authentic ???? Think in terms of outcomes ???? Ask how you can help others ???? The journey isn’t a one-way trip ???? We need the best people with us ???? The path to success isn’t a solo-mission Business (and life) is a team sport - pick your team wisely. Ways to reach us: Pattern? The CPG View The Retail eCommerce Club #ecommerce #digital #omnichannel #strategy #cmo #cdo #ceo #cro #leadership #retailecommerceclub #cpg #privateequity #playtowin

Commerce Media: A Strategic Shift in Ad Spend ?? Terrific report by the LiveRamp and EMARKETER teams. Core Question: (1) How can eCommerce and CPG leaders optimize their commerce media strategies to capture market growth and engage evolving consumer behaviors? Fun Facts: (5) ?? $54.48B <> US retail media ad spend projected for 2024, representing $1 of every $7 in ad spend. ?? 62% <> Advertisers planning to increase investment in off-site retail media channels like connected TV and social media. ?? 47% <> Marketers identifying inconsistent measurement metrics as the top challenge in commerce media. ?? 33% <> Share of US digital ad spending accounted for by retail media in 2024. ?? 26% <> Year-over-year growth in retail media ad spend, showcasing its expanding dominance in digital advertising. Key Strategies: (3) ?? Leverage Off-Site Channels — Expand beyond on-site retail media to platforms like connected TV and social media, aligning with consumer media consumption trends. ?? Standardize Measurement — Invest in analytics tools and frameworks to ensure consistent metrics for evaluating ad performance across channels. ?? Operational Integration — Align commerce media initiatives with broader marketing and sales strategies to streamline execution and boost ROI. Now What? (2) 1?? Rethink Your Spend Allocation // Shift budgets to high-growth areas, including off-site retail media, to maximize reach and engagement. 2?? Focus on Analytics // Adopt advanced measurement tools to overcome inconsistencies and gain actionable insights into campaign performance. Commerce media is no longer just an add-on; it’s the core of future advertising strategies. Happy to share (17 pg). #CommerceMedia #RetailMedia #DigitalAdvertising #CPG #eCommerce #Strategy #Leadership #ecommerce #digital #omnichannel #strategy #cmo #cdo #ceo #cro #leadership #retailecommerceclub #cpg #privateequity #playtowin

eCommerce & Omni-channel: Digital Marketing Periodic Table ?? ?? Brilliant framework by the Semrush team. Digital Marketing Summary: (6) 1. Website metrics to track 2. Social media terms and metrics 3. SEO tools 4. Digital marketing agency roles 5. Toxic/Radioactive 6. Basic terms and metrics What are your top 3 elements? Ways to reach us: Pattern? The CPG View The Retail eCommerce Club #ecommerce #digital #omnichannel #strategy #cmo #cdo #ceo #cro #leadership #retailecommerceclub #cpg #privateequity #playtowin