Vox 360

We're often asked: What is purposeful marketing and why should small businesses use it? Instead of giving you '3 reasons why'; we're doing a breakdown of Nisolo's marketing efforts - a company that is building a community around their product and doing so successfully by staying true to their purpose. Nisolo is a footwear and accessories brand focused on ethical fashion. They prioritise fair wages, safe working conditions, and sustainable production practices. They showcase their USP through their branding and marketing efforts. This is why you see them highlight their: ? Ethical Manufacturing Campaigns: Emphasis is on transparency in their supply chain, showcasing the artisans who craft their products and ensuring fair trade practices. ?? Sustainability Initiatives: Nisolo is committed to offsetting 100% of their carbon emissions through environmental projects, and this is highlighted in their marketing. ?? Social Impact Reports: Regular reports on their website detail the social and environmental impact of their business, fostering trust and loyalty among customers. Results: Nisolo’s strategy has built a dedicated customer base that values ethical consumption and sustainability, helping them stand out in the fashion industry. If you liked this breakdown, go here to read more about purposeful marketing: https://rb.gy/x14hmw #purposefulmarketing #contentmarketing

An average person spends 2 hours and 20 mins online, everyday! As a business, if you aren't meeting your future customers where they are -i.e: inside their phones ?? , you're missing out on potential sales & revenue. To ensure you're connecting with your audience, here are some things you can do to navigate the digital landscape: - Create & maintain a responsive, easy to use website [desktop & mobile version] - Create & maintain a social media presence [You don't need to be on every platform, just the ones that work for your business] - Focus on creating & executing a marketing strategy that achieves business goals [paid and organic] - Hire an expert, fractional marketer or agency, depending on your budget and needs to execute the strategy Whilst some businesses look at this as an added expense, even a slight annoyance, creating a robust brand online is an exercise that helps you showcase your expertise and builds web authority. How do you invest in building your business brand? #contentmarketing #digitalmarketing

Do small businesses need agencies to supercharge their marketing efforts? While there is no right or wrong answer here, it comes down to two fundamental questions. Does the business have a specific goal they're working towards? Do they (realistically) have the capacity and resources to achieve those goals? A lot of business owners are strapped for time, do not have the expertise or desire to keep up with marketing trends and find out (after a lot of frustration) that all the AI tools in the world can't help them market their products. In such cases, it's usually wise to get an expert in and give them the freedom they need to help your business shine. Not all businesses need agencies, but they might need experts (freelancers, fractional CMOs) who will provide the guidance and expertise without the prohibitive costs that usually comes with running an agency. If you're on the fence about hiring external help for marketing, don't hesitate to reach out at [email protected]

In 2011, Patagonia created a marketing campaign that held a certain shock value. They ran a full page ad in the New York Times on Black Friday, telling people, ‘Don’t Buy this Jacket’. Early on, Patagonia used purposeful marketing to amplify its vision and mission. And it showed us how a company could be guided by a purpose greater than pure profit. When a company employs purposeful marketing to relay their commitment to a cause, they highlight the values they stand for and send a powerful message to their community about why they do what they do. Unlike traditional marketing, which focuses on short-term gains and high-volume sales, purposeful marketing aims for long-term relationships built on trust and shared values. If you'd like to read more about purposeful marketing, check out the blog here: https://rb.gy/x14hmw #purposefulmarketing #contentmarketing #advertising

Marketing, when done right, is one of the few business functions that pays for itself. Think about it - accounting, HR, legal, administration - they're all black holes when it comes to return on investments. Despite this, most business owners shy away from spending money on marketing their businesses. Unfortunately, a lot of them get stuck with high agency costs and poor execution of strategies - which almost always impacts their experience & ROI. As a business owner, focus on getting the following right: ? Crafting a brand identity: What does your brand do and why does it do that? Answer some of these questions to craft a compelling identity for your brand. ? Stay consistent: Consistency in your brand image is crucial. Stick to the same fonts, colours, logos to ensure your brand has a cohesive online presence. Too many brands have died a slow and painful death because there is no clear recall value in their marketing materials. ? Find customers who will pay: If your service or product serves a need, you'll find customers who will pay. But you'll need to first find them and then stay current so they'll be able to reach out to you when they're ready to buy. Sometimes the highest returns on investment come from doing the simple things well over a long period of time. #marketingforsmallbusiness #branding #marketingstrategy