The Consultancy Group LLC

We’re beyond thrilled to celebrate the launch of openRxiv—a milestone moment for open science! It’s been an honor for The Consultancy Group to partner with the openRxiv team on PR and communications for this launch, and we couldn’t be more grateful for the collaboration. With openRxiv, the future of bioRxiv & medRxiv is brighter than ever. This independent nonprofit ensures that researchers worldwide can share discoveries rapidly, openly, and without barriers—ensuring that communications move at the speed of science. Why this matters: ?? Faster Sharing – No more waiting on traditional publishing timelines ?? Free Access – Open science for all, no paywalls ?? Transparency – A researcher-led approach to scientific communication Science never stands still, and neither should the way we share it. openRxiv is here to sustain and grow the future of preprints, empowering researchers to communicate breakthroughs in real-time. Congratulations to the openRxiv team on this incredible achievement! We’re proud to have played a part in sharing this story with the world. ?? Read all about the launch: https://lnkd.in/eCNx99u6 #openRxiv #OpenScience #Preprints #bioRxiv #medRxiv #GlobalScience #ScienceForAll #PR #communications #tcgllc #pressrelease

The latest insights from Activision Blizzard Media confirm what we’ve been saying—in-game advertising is THE place to be. With 99% viewability rates, AI-driven placements, and cross-platform engagement, brands can now connect with players like never before. Missed our deep dive on this? Check out the link in comments ??. Then check out Activision’s latest take on what’s next in gaming ads: https://lnkd.in/gRakzsfb #GamingAds #InGameAdvertising #MarketingTrends #BrandEngagement #LevelUp #AIInMarketing #TCGLLC

Trending topic! In one of our past blog posts, we broke down why integrating your brand into gaming is a next-level marketing move. Fast forward to today, and it's more relevant than ever! With AI-driven ads, immersive experiences, and a booming global gaming audience, the opportunity to engage players in meaningful ways has never been greater. Ready to level up? Read the full blog here ?? https://lnkd.in/g2PnJm5a #InGameAdvertising #MarketingStrategy #GamingIndustry #BrandEngagement #TCGLLC

Tough times test brands like never before. Economic downturns, global crises, societal changes, and rapid industry shifts can shake consumer trust—but the right PR strategy can help you stay resilient. ?? Did you know 63% of people trust businesses more than other institutions to provide stability in uncertain times? That trust is an opportunity—but only if you communicate effectively. Here’s how brands can build credibility and navigate PR challenges: ? Stay true to your core values so your messaging remains consistent and authentic ? Be proactive, not reactive—a clear crisis communication plan saves time and trust ? Showcase impact, not just words—highlight the ways your brand supports communities and adapts to change ? Empower employees as brand advocates to reinforce trust from within ? Engage the media the right way—journalists value personalized, insightful pitches Our latest blog shares data-driven strategies to help you protect and strengthen your brand, even in challenging times. Check it out at the link below. How has your brand handled PR challenges? Let’s start a conversation in the comments. #PublicRelations #BrandReputation #CrisisCommunications #PRStrategy #MediaRelations #BrandTrust

Love is in the air… and so is the power of social media! Over 60% of people buy a Valentine’s Day gift after seeing it on social media—is your brand capturing their hearts (and carts)? From irresistible campaigns to scroll-stopping content, we help businesses turn likes into love and views into value. Let’s make your brand their perfect match! ??? Happy Valentine's Day! #ValentinesDayMarketing #SocialMediaSuccess #BrandLove #MarketingThatWorks #marketingagency #valentinesday #socialmediacampaigns

?? Join us tomorrow at #AITalk! ?? How can organisations focus AI investments to drive innovation and unlock new opportunities? ??? We’ll explore: ?? Focusing AI investments to drive innovation and unlock new opportunities ?? Using AI tools to facilitate and spur collaboration and innovation between teams ?? Measuring the value of AI-driven innovation Kevin Craine welcomes industry leaders: - Krishnan Chandrasekharan (TOGAF 9 Certified), Associate Director, IT Architect, IQVIA - Jamie Grabert, President/Co-Founder, The Consultancy Group LLC - Rakesh Sharma, Director - Cloud, Apps, Data and AI Solution Sales, Kyndryl ?? Tuesday, 11 Feb 2025 ?? 4 PM UK | 11 AM ET Don't miss this chance to sharpen your #AI strategy! See you there. ?? https://lnkd.in/dWUTKwfu #AIInnovation #ArtificialIntelligence

Friday Fun Fact: The Power of “Free”!?? Did you know the most powerful word in advertising is… drumroll please… FREE? ?? Yep, studies show that adding “free” to downloadable content titles can increase downloads by 30-50%! ?? That means more eyes on your white papers, case studies, and ebooks—without spending a dime. So, if you're giving away valuable insights, make sure your audience knows it’s FREE. Because let’s be honest, who doesn’t love a good freebie? ?? #FridayFunFact #MarketingMagic #ConsultingInsights #BusinessGrowth #AdvertisingTips #TCGLLC #marketingagency

Exciting News! Our Co-Founder, Jamie Grabert, will be a featured speaker on Business Reporter's AI Talk, discussing "Accelerating Organizational Creativity and Innovation with AI." Tune in on February 11, 2025, at 4:00 PM GMT/8:00 AM PT to gain insights on leveraging AI to drive innovation and collaboration within your organization. The panel will explore: ? Focusing AI investments to drive innovation and unlock new opportunities ? Using AI tools to facilitate and spur collaboration and innovation between teams ? Measuring the value of AI-driven innovation Don't miss this opportunity to learn from industry leaders! ?? Register now to secure your spot: https://lnkd.in/gyA-eu87 #AI #Innovation #Creativity #BusinessGrowth #TCGLLC #AITalk #BusinessReporter https://lnkd.in/gViETRjS

B2B buyer behavior is evolving, with decision-makers taking longer to make purchases, relying heavily on independent research, and engaging with sales teams later in the process. Marketers must prioritize data-driven, value-focused content that aligns with buyers’ needs and preferences to stay competitive. This article from Marketing Charts context to the latest B2B trends, including: ?? Increased Purchase Timelines: A majority of B2B executives report that their purchase timelines have lengthened compared to the previous year. ?? Delayed Engagement with Salespeople: B2B buyers engage with sales representatives later in the purchasing process, often after conducting extensive independent research. ?? Preference for Data-Driven Content: Buyers favor content that includes research and data, considering it more shareable and memorable. ?? Challenges in Identifying Target Audiences: B2B marketers face difficulty identifying and targeting the right audiences for their campaigns. ?? Emphasis on Anticipating Trends: Marketers are proactively using artificial intelligence and machine learning to predict changes in customer behaviors. Where does your organization stand in terms of leveraging digital channels and creating value-driven content for B2B audiences? Are you finding that these trends align with your own customer engagement strategies? #marketingstrategy #contentstrategy #tcgllc #MarketingData

?? Did you know that 83% of users prefer authentic, relatable content over high-production posts? While many companies and producers think they need perfectly curated feeds, it's the real stories that make an impact. ??? Pair that with the fact that 78% of marketers are seeing positive ROI from social media, and it's clear: authenticity drives results. ???? Let’s keep it real—because real works. ?? #SocialMediaStrategy #AuthenticMarketing #ROI #tcgllc #Marketing