The Company Advice

Recently, burning with curiosity, The Company Advice hopped into a driverless Waymo cab in San Francisco. As the ride began, the car’s voice guide chimed in with a reminder: “This experience may feel futuristic, but the need to buckle up is always the same.” We often talk about staying ahead of the curve, embracing innovation, and collaborating with tech startups that are shaping the future. But here we were, quite literally in the passenger seat of the next frontier of technology... and yes, buckling up. ... Where are we going with this? ?? Big ideas deserve bold marketing and design strategies. Yet, no matter how fast you're building and scaling, strong fundamentals are key to sustainable growth and your company's survival. It's REALLY hard to balance both for a smooth experience for all-- your team, your investors, and most importantly, your customers. So where did that Waymo ride take us? Straight to an incredible time connecting with the brightest minds at HealthTech Hang and teaching a masterclass on GTM ?? We're here to help startups navigate the fast lane of growth with innovative marketing and design strategies that set you up for long-term success. Ready to take the wheel (not sorry) and drive your brand forward? https://lnkd.in/egWSx37v #PlaybookNicely #StartupAdvice #NiceAdvice

Health tech is evolving rapidly, driven today by: ? AI ? Resilience Our latest blog post distills insights from Bessemer Venture Partners’s 2024 State of Health Tech Report—a must-read for leaders ready to invest in marketing design to boost growth and differentiation. Discover how working with experts (?? checks notes: oh that's us) can amplify your impact.

The Company Advice = UnSnooze button

Sharing #NiceAdvice on marketing new marketing categories is our forte! Thank you to BK-XL for having us lead this session for your accelerator!

Hey friends! Our recent webinar recording, "Series A, B, C: Marketing KPIs to Convince a VC You're Ready to Raise" is ready! Check it out ?

Had a great time chatting with Tony Ca?as, CPCU, MBA, AU, ARM, ARe, AIC, AIS ???? Check out his latest episode, featuring Lubna (Sarwat) Hameed + Marlena Sarunac, where we discussed marketing and design needs for early stage insurtech startups! #PlaybookNicely

Stop looking for design unicorns ???? Start hiring versatile wizards ???? New Nice Advice blog post dropped ? #PlaybookNicely

?? Ready to revolutionize the InsurTech landscape? So are we! Exciting news: our team of dynamic marketers and visionary designers are at Insurtech Insights (right MEOW), and we can’t wait to connect with you! ?? From innovative branding to cutting-edge campaigns, we’re here to elevate your InsurTech venture to new heights. Let’s collaborate to create compelling stories, impactful designs, and strategies that resonate. ?? What we bring to the table: - Strategic Marketing: Tailored campaigns that drive engagement and growth. - Creative Design: Eye-catching visuals that captivate and convert. - Innovative Solutions: Fresh ideas that push the boundaries of what's possible in InsurTech. ?? So let's meet! We can discuss how we can tackle your unique challenges and help your business thrive. Whether you’re a startup looking to make a mark, a broker aiming to enhance client relationships, or a carrier seeking to stay ahead of the curve, we’ve got the expertise and creativity to make it happen. Let’s shape the future of InsurTech together! #InsurTechInsights #MarketingInnovation #DesignExcellence #InsurTechCommunity #MeetUsThere #PlaybookNicely

Not too long ago, I heard a podcast by the legendary?Leah Neaderthal?where I learned the volleyball term of being “in system,” or “out of system.”??? Personally I dropped out of high school volleyball club after I accidentally jammed my finger during practice and had to miss a piano recital that I prepped all semester for-- something that didn't bode so well with my parents ????♀? Anyway, I learned that being “in system” refers to a situation where the team’s initial pass or dig is of high quality, allowing the setter to have all attacking options available, leading to a higher likelihood of scoring a point. Conversely, being "out of system" means the team is unable to execute their planned play due to a poor pass or other disruptions, forcing them into a more improvised and less effective offensive strategy. I thought about how well this applies to startups, particularly in building a marketing strategy. Relatedly, I have RUTHLESSLY been challenging the philosophy of “growth at all costs.” Check out my newest "Nice Advice" to learn more → https://lnkd.in/dtKYgrA2 The Company Advice #PlayBookNicely

A... B... C... do you know what marketing KPIs will convince a VC you're ready to raise your next round? Join a fascinating discussion between Andrea Collins and Marlena Sarunac as they share how to set up insurtech marketing, sales and revenue teams for success with the essential metrics that will impress potential investors and demonstrate your readiness to secure funding. Whether you're aiming for Series A, B, or C, this event will equip you with the knowledge and insights you'll need to set up your strategy for a marketing slam dunk. Don't miss this opportunity to fine-tune your pitch and take your insurtech startup to the next level! Questions we'll cover: → What are the primary marketing KPIs investors look for at the Series A stage? → How does the marketing strategy evolve from Series A to Series B and beyond? → What advanced marketing KPIs are crucial for Series C fundraising? → How do you demonstrate market dominance and competitive advantage? → How do you scope and scale your marketing and content teams to meet the needs of your business, and when should you leverage vendor partners to fill in the gaps?