The Colab

Congrats to Carbon Direct!

?? Our latest newsletter is a must read for all of you PR pros out there. ?? We featured Ana Lockerbie, senior producer at BBC News, and she schooled us on how to craft a pitch that will actually be read *and* well-received. (Those things are not mutually exclusive, you know ?? ) ?? It's a two-minute read! Get after it.

Lampshades, low attendance, and Las Vegas sans luster? What does it all mean? ?? ? ?? Our latest newsletter covers all-things Black Hat . You're really missing out if you're not subscribed. Just sayin'. https://lnkd.in/gBk2BJr7

#clientcoverage: Traders are concerned profit expectations for companies that are involved in AI are too high and that capital spending is running far ahead of returns. ?? Our client, Daniel, CEO of The Futurum Group, explains that there are many additional factors at play: “We’ve seen money flow out of Big Tech, mostly I think because they have had an incredible run-up, and that of course gave room for a little bit of a sell-off... Sector rotation, continued economic uncertainty, elections, geopolitics, and concerns around China” had all contributed to NVIDIA's fall. Read the full story in Financial Times:

?? NOAA predicts?an 85% chance of an above-normal season of hurricane activity, with a likelihood of 4-7 major hurricanes. ?? ?? With this in mind, anyone in the auto industry knows that it's time to batten down the hatches. ? Our client, Vick Kuzmenko, EVP at ACERTUS, lists the key actions that auto industry leaders can take to prepare for hurricane season so you can stay calm in the storm. ? Thank you for the feature MOTOR Information Systems! #clientcoverage

#clientcoverage: From developing AI systems to counter drone attacks against the US (??), to creating a computer vision program for Microsoft's HoloLens, our clients Peter Morales and Alex Showalter-Bucher are very impressive. Their newest venture, Code Metal, has recently raised $16.5 million to bring #AI software to hardware such as drones, sensors, and robots. ?? ? Thank you to Aaron Pressman at Boston Globe Media for covering this booming startup + technology. Read more here:

?? Holy cow! Who else is fully invested in this week's Ballerina Farm back-and-forth? ?? Lucky you, we're covering all-things BF PR in our Saturday newsletter. ?? Subscribe here for the goods: https://lnkd.in/gV-7ihs5 #ballerinafarm #prtrends #entrepreneurship

Communication ?? Collaboration ?? Care These three things are what our client, Marie Unger, CEO of Emergenetics International, says are KEY to engaging employees through unpredictable times (aka, our new normal). Intentionality and investment in people is always the way forward, considering "...employees are our number one resource. They're the ones who are going to help us get through it." Thank you Nick Rockel and Fortune for the opportunity to weigh in here. #clientcoverage

We KNOW you've been waiting for it... ?? The Colab [exclusive] and [under embargo] merch just dropped! ?? https://colabswag.com/ As a gift to our newsletter subscribers, you'll receive a discount code for our LTO merch in your inboxes on Saturday! Don't miss out ??♀? ?? ?? SUBSCRIBE HERE: https://lnkd.in/gV-7ihs5

Q: Is having more EV public charging infrastructure a want or a need? ?? ?? A: Our client, Trent Broberg ??, CEO at ACERTUS, maintains that public charging infrastructure, in it's current demand, is more of a "want." "For consumers, most of their charging will be done at home. It's similar for fleets that “control the charging in a more confined space rather than the public market... I believe that fleets are less impacted [by public charging infrastructure], because typically, they're either in-sourcing the charging abilities or they're outsourcing it to a specific vendor... They're not using those public chargers much." Thank you to Jade Brasher + FleetOwner for including us! #clientcoverage