The Center for Generational Kinetics的封面图片
The Center for Generational Kinetics

The Center for Generational Kinetics

学术研究

Austin，Texas 2,400 位关注者

CGK is the #1 Gen Z, Millennials, and generations research, keynote speaking, and strategy firm. Over 700 clients.

关注

关于我们

At The Center for Generational Kinetics (CGK), we bring new insights and practical solutions to solve generational challenges. As the #1 Gen Z, Millennials, and generations research, speaking, and advisory company, we solve the challenge generational differences and emerging trends bring to sales, marketing, management, innovation, and thought leadership. Over 100 clients per year count on us to grow their sales with Millennials and Gen Z, strengthen their workforce across multiple generations, and become research-based thought leaders in their market. For example: We helped a global automaker launch a new car for Millennials which became one of their most successful launches ever. We took a flat-lined CPG brand and grew it 10% in one-quarter in a declining market, and we took a client from last to first in employee retention in less than 6 months. Our strength is applying our unique Generational Context(R) approach and extensive cross-industry expertise to your generational challenges to deliver practical solutions that drive outcomes you can measure. We deliver these results through custom research, advisory relationships, as well as globally acclaimed keynote speaking. Our keynote speakers have received over 1,000 standing ovations from audiences as small as 10 Corporate Board members to 16,000 leaders in an arena. CGK's team has been featured on 60 Minutes, 20/20, The Today Show, The View, The Early Show, The New York Times (cover story!), The Washington Post (Feature Story), The Wall Street Journal, BBC, CNBC, CNN, and over 100 more media outlets. Contact our team to see how we can help you drive measurable results across generations: [email protected] +1 512-259-6877 - Read about our latest Gen Z, Millennials, and generations research here: https://www.GenHQ.com - Watch our acclaimed generations speakers in action at: https://www.GenHQ.com/ The Center for Generational Kinetics: We Unlock The Power of Generations

网站
https://www.GenHQ.com
所属行业
学术研究
规模
11-50 人
总部
Austin，Texas
类型
私人持股
创立
2011
领域
Keynote Presentations、Digital and Retail Consulting、Gen Z Research and Consulting、Millennial Research and Consulting、Generational Keynote Speeches和Global Generational Research

地点

  • 主要

    8733 Shoal Creek Boulevard

    US，Texas，Austin，78757

    获取路线

The Center for Generational Kinetics员工

查看全部员工

动态

  • CGK President Jason Dorsey was on The Today Show and this was a big one! The Today Show helped launch Jason's career 20 years ago. As you may know, many in the Class of 2021 are struggling to find jobs, yet there are significant job openings in the U.S. The mismatch is shared in a very candid way through the personal stories from Gen Z throughout the TV segment. Based on the latest national employment data, it is clear that the Class of 2021 is graduating from college into a much better job market this year vs. last year—dramatically so. But even with a healthier job market, many new Gen Z college graduates report that they are struggling to find work.? Much of this is due to a mismatch between the job openings available now for college graduates and what the graduates want to do or thought they’d be doing. For example, we hear a lot about college graduates wanting to work remotely, yet the jobs that are available may be in-person, or the job openings are outside the career path that the Gen Z graduates had envisioned.? For those in Gen Z who urgently want to find a job, they may need to consider getting a job or launching their career outside of their industry of choice. If they are willing to consider other industries, job roles, or potentially (gulp!) moving to a faster-growing community, there are jobs to be had.? On the flip side, employers are finally realizing that if they want to appeal to Gen Z as employees, they must adapt their traditional recruiting strategies to meet this generation where they are—from posting on TikTok to being more flexible with scheduling. In addition to approaching recruiting differently, employers are often surprised to learn that Gen Z—even though they’re young—is interested in more than just wages or job title, but employee benefits. Yes, employee benefits. I’ve been talking about this for the last few years.? Gen Z saw firsthand how the Great Recession impacted their parents. As a result, Gen Z is interested in getting on solid financial footing as soon as possible. In some cases, we’re even finding that great employee benefits are more important than a “cool” job or work perks. These desired benefits range from retirement matching to pet insurance. Interest in retirement and insurance might seem unusual given the youthfulness of Gen Z, but it aligns with the research we’ve been leading about the generation for many years in our State of Gen Z? study.? Without question, the pandemic has put a new lens on how Gen Z thinks about their future, from education and living arrangements to work and personal finances. One key first step for Gen Z will be navigating their entry into the workforce as they seek to expand their independence as emerging adults and trendsetters. As you can imagine, this is an exciting time for our work studying Gen Z! #GenZ #JobMarket #HiringManagers #JobOpenings #ClassOf2021 #FinancialWellness #PlanningForTheFuture #Trends #MarketResearch

相似主页

查看职位