The Campus Agency

The latest episode of The Campus Insider podcast is here, and we’re diving into a topic every marketer needs to pay attention to: Loyalty Programs and Why Gen Z Wants More. ?? Gen Z isn’t satisfied with the traditional “points-for-discounts” approach. They’re looking for personalization, exclusive experiences, and values-driven rewards that reflect who they are. In this episode, we explore: ? Why the old loyalty models are falling short ? What Gen Z really wants from loyalty programs ? How brands like Starbucks, Crumbl, REI, and The North Face are leading the way If you’re looking to reimagine your loyalty program to connect authentically with this dynamic generation, this episode is for you. ?? Tune in now: https://lnkd.in/gG9CH8yB Don’t forget to share your thoughts in the comments! What’s your favorite loyalty program? ?? #GenZMarketing #LoyaltyPrograms #MarketingTrends #Podcast

Check out the latest episode of The Campus Insider as we look at what coffee can teach us about multi-generational marketing!

Influencer marketing has become a game-changer for brands seeking rapid growth. Yet, many businesses struggle to harness its full potential. Did you know that?80% of marketers now consider influencers crucial to their social media strategy? If you’re looking to tap into this powerful marketing channel, you’re in the right place. This article will reveal five proven influencer marketing strategies that can ignite explosive growth for your brand. #influencermarketing #genzmarketing #collegebrandmarketing

We love getting the opportunity to work with talented students like Joey Blair on our client campaigns!

Check Out Our Latest Post: What Comes After Generation Z: Understanding Generation Alpha - https://lnkd.in/ex5p9aD5 Ever wondered what comes next after Generation Z? As we watch Gen Z enter adulthood, a new cohort is already making waves. Meet Generation Alpha – the first group born entirely in the 21st century. These digital natives are reshaping our world. By 2025, Gen Alpha will number almost 2 billion, making them the largest generation in history. They’re growing up with AI, smart devices, and climate change as everyday realities. This blog post will explore Gen Alpha’s unique traits, challenges, and potential impact on society. Ready for a glimpse into the future? Key Takeaways What Comes After Generation Z:…

The 'E.L.F. Up!' experience allows players aged 13+ to purchase E.L.F. products through a Walmart-powered virtual kiosk in Roblox. A big move in targeting Gen Alpha: E.L.F. Cosmetics & Roblox Partner to Target Gen Alpha - https://lnkd.in/eMfytndv

What do you think, will AI-generated content enhance or hurt the marketing industry, and creative roles? The Debate Over the Future of Marketing: Toys ‘R’ Us Releases First All-AI Generated Ad - https://lnkd.in/eByH6ETB In a groundbreaking move, Toys “R” Us has released the first-ever brand film created with OpenAI’s Sora technology. This minute-long ad, titled “The Origin of Toys ‘R’ Us,” depicts a young Charles Lazarus, founder of Toys “R” Us, dreaming of a magical toy store with Geoffrey the Giraffe, the brand’s mascot. This innovative step has sparked a heated debate over the future of marketing and the role of artificial intelligence in creative industries. Top 5 Key Takeaways Toys ‘R’ Us Releases First All-AI Generated Ad Toys “R” Us recently made headlines with its all-AI generated ad, “The Origin of Toys…

We are excited to announce the launch of "The Campus Insider" the podcast where we dive into the dynamic world of college and Gen Z brand marketing. Each 10-minute episode will be packed with insights, trends, and strategies to help you effectively reach and engage the Gen Z audience. Join us as we explore the latest in campus culture, influencer marketing, social media trends, and innovative event strategies, whether you're a brand marketer, campus influencer, or simply curious about the evolving landscape of college marketing. We hope you enjoy! Listen here! https://lnkd.in/ebzHhydS

Check Out Our Latest Post: What Are The Biggest Problems With Experiential Marketing? And How To Solve Them - https://lnkd.in/e4Y3xfNK Are you finding it hard to make your brand’s events memorable and engaging? Many marketers face challenges in experiential marketing, such as collecting actionable data and creating a seamless consumer experience. But what are the biggest problems with experiential marketing, and how can you solve them?? Our blog post explores these common problems and provides practical solutions. You’ll discover efficient ways to plan, budget, automate operations, refine audience targeting, and unify your team for better outcomes.

Check Out Our Latest Post: 6 Innovative Gen Z Marketing Campaigns To Inspire Your Strategy - https://lnkd.in/eWSHssPf Trying to catch the eye of Generation Z can feel like a moving target for marketers. Brands often struggle to stay relevant and engaging to this digitally savvy and value-driven audience. One key fact stands out in addressing this challenge: Gen Z values authenticity and brands that stand by their words with actions. In this…