The Business Advisory

Businesses become complex and difficult to scale when the business owner strays further and further away from the FUNDAMENTALS. You don’t need to track 100 different things to be “successful,” you just need to keep a pulse on the RIGHT things... That being said, here are 3 key metrics to track if you want to drive growth and profits in 2025: 1?? Your ideal customer count. Reverse engineer your revenue goal and average program price point to uncover how many customers you need at any given time. You can’t outsell your churn, so focusing on new client acquisition means nothing if you aren’t retaining those clients on the backend. This forces you to put EQUAL emphasis on both acquisition and retention. If you can get this one thing working, not only will you run a wildly profitable business, but a peaceful business with happy team members and happy clients who grow the business for you through renewals, referrals, and upsells. 2?? Daily sales. This is fueled by a ruthless focus on 3 things - building a dream 1000 list of potential clients that your sales/marketing team is in rapport with, call bookings, and daily miracle hour focused on outbound activity. 3?? The “5 Buckets.” A healthy weekly sales breakdown consists of not only NEW client acquisition, but past client reactivations, referrals, renewals, and upsells. Keep it unbelievably simple and watch your business grow. For more secrets to building an unstoppable, productive and profitable team, comment PODCAST for a ?? to episode 1081 of The Kelly Roach Show.

Even as you hire the best of the best — your championship team will have a season of struggle. They will go through seasons of winter and summer. Seasons of planting without the ability to immediately harvest the fruits of their labor. Seasons of reset and recalibration. Seasons of slip back. It won’t stay winter forever — but it will if you aren’t addressing root cause at every level. Your million dollar tip of the day? ???? If you want to stop running into the same challenges over and over again, you need to stop treating the SYMPTOM and start solving the PROBLEM. ???? Take the wheel and don’t be afraid to get involved. ???? Ask your team “why” AT LEAST 3 times when something doesn’t go as planned. ???? Often times it’s not the strategy it’s ineffective execution of the strategy ???? Remember that if they knew how to solve the problem it would probably already be solved (your team doesn’t want to suck, so dig deeper to help them uncover the real reason they aren’t seeing results).

What you THINK is saving you money or you believe is the work-around solution to avoid hiring a full-time staff member is actually allowing money to pour out of your business. Many entrepreneurs have the idea that outsourcing work to part-time contractors is the right move, and that those contractors should be fully committed and invested in the success of the business. However, you can only (and SHOULD only) expect the level of commitment from an employee that YOU as the leader are willing to make to that person. If your commitment falls in the realm of spending a few hundred bucks a month for them to work a few hours for you, why would you expect them to invest their heart, soul, and mind into your business? This problem – inequity of commitment – is the real root and heartbeat of the quicksand hell of a duct-taped team. You simply cannot fail to invest and then rely on a hope and a prayer that you’ll have an unstoppable team. Thoughts?

Here’s the truth: Your business can only grow as far as your team will take you. If your team isn’t lifting you up, they’re holding you back. That’s a tough reality to face, but it’s one we've mastered. In her new audiobook, “Bigger Than You”, our founder Kelly Roach, CEO digs deep into what it really takes to build a team that fuels growth, not burnout. Kelly built her business to 8 figures with no outside funding, and now she leads 5 additional companies in tandem with The Business Advisory. Companies operate and serve dozens of clients, all without her direct involvement in every bit of the day to day. Kelly knows firsthand how to create a team that not only scales the business, but gives you back your time and helps you scale exponentially, so you can increase your freedom AND profitability. Her insights in “Bigger Than You” really hit home if you’re ready to stop micromanaging and let your team actually lead. Plus- this audiobook comes with 6 new chapters on hiring and team-building AND access to her Leadership Vault with 20+ hours of tools and templates. Think of it as your own hiring and training toolkit – without having to hire a consultant. “Bigger Than You” really is everything you need to let go and watch your business thrive. Comment “FREEDOM” and we'll send you the link to grab your copy!

It’s official: Join us in March 2025 to kick off our first Legacy Experience of the year! We are headed to the luxurious Seagate Resort in Delray Beach with The Advance Innovation Society and Kelly Roach International for 3 days of deep-dive optimization around leadership, marketing and sales strategies for scale – with opportunities for networking, strategic planning with your team and ours, and real-time implementation. Care to join? Comment INFO and our team will send the details your way! #leadershipevents #floridabusinessevents #businessmastermind . . . . . Kha?ry Varre Heidi Frost Kaylan Wetzel Amber Mahan Kate Jaramillo Krista Cerminaro Kelly Roach, CEO Danielle Cevallos Ty Richardson, PhD

What Kha?ry Varre advises CEOs to look for when interviewing potential new team members! Khairy is the director of our Legacy Leaders Collective, and advises our $1M+ clients on building self-led, scalable, and one day SELLABLE organizations. Her advice? Chances are, if someone has stuck to something for a long time — whether it’s a sport, a marriage, a hobby — they have a sense of resilience that proves they can overcome any challenge thrown their way… even when things get really hard. What do you look for when hiring new team members? What are some interview questions to ask that you recommend? Share below!

Tonight kicks off day 1 of 4 with our clients for our final in-person retreat of 2024! We are bringing together 55 leaders + team members across industries for a culmination of sales and marketing strategy, agility and peak performance training, with a focus on life integration. Our in-person events combine cutting-edge training, implementation, collaboration and strategic focus time to support high powered business owners and teams to build thriving, self-sustaining organizations. Comment to get on our waitlist and be the first to know dates and details for our 2025 schedule!

Talent development is one of the most important measures of success in Fortune 500 companies, yet for entrepreneurs — it’s an afterthought. It’s seen as more of a burden than a catalyst to growth, and we’re here to change that narrative. Because what can be done alone pales in comparison to what can be done TOGETHER. People are your #1 asset — don’t forget that.

3 questions to ask yourself when you’re stuck in a standstill…. 1?? If your performance continues exactly as it is today — what position will that put your company in 12 months from today? 2?? If you could change ONE thing or do ONE thing differently (that is in YOUR control) to transform results, what should that one thing be? 3?? What barrier do you need to remove so that you can take action? Then, ask them again but replace YOU with the best person on your team. 1?? If Sally’s performance continues exactly as it is today — what position will that put your company in 12 months from today? 2?? If Sally could change ONE thing or do ONE thing differently (that is in her control) to transform results, what should that one thing be? 3?? What barrier do YOU need to remove or give Sally permission to remove, so that she can take action? Now... make it happen. You got this!

Leaders: want to avoid major mistakes in the hiring process? #1: Ensure you have a detailed standard operating procedure in place to avoid hiring pitfalls {such as a video application process to filter out candidates, reference checks, etc.} #2: Stick to pre-determined interview questions and DON'T just "let the conversation flow naturally." By not asking the right critical questions, you might miss out on KEY information that would otherwise raise a red flag. #3: Hire executors BEFORE you hire leadership roles. This ensures a culture fit and actual capability to get the job done, versus teaching and directing others in theory. True leaders SHOULD be willing to roll up their sleeves and get the job done no matter their title! For more tips on mastering the recruiting and hiring process, check out Kelly Roach, CEO's guide on episode 1040 of The Kelly Roach Show. Link in comments!