Bulletproof Marketer

Social media is evolving fast, and if you’re still winging it, you’re already behind. Timing impacts reach, #AI is revolutionizing targeting, and Instagram is doubling down on creator tools. Here's what you need to know about new social media strategy tools this week! ?? ?? Timing matters, but there’s no universal formula. What works on Instagram won’t on X, and algorithms shift fast. Hootsuite’s guide reveals key insights: ? X sees engagement spikes at 6 AM ?? Instagram thrives in the afternoon ?? LinkedIn performs well all day, not just with the morning coffee crowd ?? LinkedIn’s new #AI-driven Predictive Audiences update takes ad targeting to the next level—focusing on the right people, not just more people. The result? Less wasted spending, better engagement, and higher-intent leads. ?? Instagram is launching Edits, a new #AI-powered video editing app to rival CapCut. With green screen tools, overlays, transitions, and up to 10-minute videos, it’s built for creators. As TikTok’s future wavers, marketers should tap into Instagram-native content now. If you want stories like these in your inbox, plus tips on marketing strategy and stellar brand campaigns, sign up for The Bulletproof Marketer here >>> bit.ly/43nbjJR #TheBulletproofMarketer #MarketingNewsletter #MarketingTrends #SocialMediaTrends #SocialMediaMarketing #Instagram #LinkedIn #X #Hootsuite #CapCut

Social platforms are focused on giving creators and marketers better tools to track performance and reach the right audiences. ?? Reddit, Inc., Instagram, and X are all making moves to boost engagement, cut the guesswork, and help content land where it matters most. Here’s what’s new: ?? Reddit just leveled up its marketing tools with new post insights showing reach, views, and engagement stats. Now you can stop guessing about post performance! Plus, new Community Suggestions help you find the best subreddits for your content. Smarter targeting, less wasted effort. ?? Instagram released more advice on creating successful Reels: ? Post your video on every platform simultaneously ? Always upload in high-resolution ? Respond to comments ASAP ? Publish when your audience is online ? Avoid engagement bait, long videos, and watermarks, or risk tanking your reach. The algorithm keeps shifting, but these tips might give your Reels a real shot! ?? X is doubling down on community within Communities, making it easier to track trends and engagement with new sorting tools. See what’s hot by day, week, or year, and manage all your Community posts in one spot. More focus, less noise. Finally, an update that makes sense! If you want stories like these in your inbox, plus tips on marketing strategy and stellar brand campaigns, sign up for The Bulletproof Marketer here >>> bit.ly/43nbjJR #TheBulletproofMarketer #MarketingNewsletter #MarketingTrends #SocialMediaTrends #SocialMediaMarketing #Threads #ChatGPT #BlueSky

While Facebook struggles, Instagram is thriving! ? Meta's golden child has new features rolling out and its CEO is sharing new insights into the Reels algorithm to help marketers get more views. Here's what you might have missed this week ?? ? Instagram is testing an exciting new AI feature: DM task-assignment. This could help marketers easily automate responses, follow up sooner, and stay more engaged with their audience. Let’s see if it’s rolled out app-wide and supports automating all DMs! ??? Meta is reportedly planning a standalone Reels app to rival TikTok! CEO Adam Mosseri allegedly floated the idea to his team this week, seeing TikTok's U.S. troubles as an opportunity. Meta is also launching "Edits," a CapCut-like video editor, and offering cash bonuses to attract creators. Whether this will challenge TikTok or end up as another failed app is still unclear. ?? Instagram's Adam Mosseri clarified that longer videos are NOT penalized in the algorithm. The platform measures both the percentage and total watch time, so creators won’t lose reach just because viewers don't watch all the way through. Marketers should focus on creating engaging content, not video length, as even partial views can boost reach. If you want these stories in your inbox, plus tips on marketing strategy and the latest brand campaign successes, sign up for The Bulletproof Marketer here >>> bit.ly/3Q7tmMn #TheBulletproofMarketer #MarketingNewsletter #MarketingTrends #SocialMediaTrends #SocialMediaMarketing?