The Buddy Group

We are beyond honored to take home two Addy Awards from the American Advertising Federation Orange County! ?? ???????? – Creativity with a Conscience (Corporate Social Responsibility: Sales & Marketing - Brand Elements) ?? ???????????? – PJ Trailers: PJ for a Cause (Film, Video & Sound: Branded Content & Entertainment Campaign) A huge thank you to Addys OC for recognizing the passion, creativity, and hard work behind these projects. It’s always rewarding to see our work celebrated, but what makes this even more special is the impact behind these campaigns: ???????????????????? ???????? ?? ???????????????????? was about harnessing the power of creativity to drive sustainability and social good. ???? ?????? ?? ?????????? captured authentic, people-driven stories of local organizations making a real difference in their communities. We’re incredibly proud of these projects, and it means the world to see them recognized. Want to learn more? ?????????? ?????? ?????? c?????? s???????????? ????????! https://lnkd.in/eeR5N2FH #AddysOC #CreativityWithAConscience #PJForACause #StorydrivenBusiness #TheBuddyGroup

Proud to partner with Adeia to highlight their game-changing imaging technology! ??? It was a pleasure bringing this one to life. Check out the video to see how Adeia is redefining photography with effortless, intelligent innovation. ??

We had a blast bringing the #DonateOpportunity campaign to life with ShopGoodwill.com! Through three humor-filled videos, we helped tell the story of how parting with old stuff can create new opportunities for others. Proud to be part of this mission—check out the campaign and see how your donations make a difference!

Yesterday, MasterBrand, Inc. announced their Q4 and FY2024 financial results, and we’re honored to have played a role in bringing their story to life through animation. At The Buddy Group, we believe that great stories deserve great storytelling—in this case, turning their quarterly infographic into an engaging animation. Seeing their continued growth and momentum makes it all the more rewarding. A big congratulations to the team at Masterbrand on an incredible year! #Storydriven #InvestorRelations #TheBuddyGroup

?? We're excited to share our updated case study on the #CreateOpportunity campaign for ShopGoodwill.com! Our work shows how giving items a second life can create meaningful opportunities for individuals and communities alike. Through sustainable practices, authentic storytelling, and collaboration with inspiring artists like Ben Young and Clara Woods, we’ve crafted a campaign that empowers people to make a positive impact. Explore how we're using the power of storytelling to support the circular economy and bring smiles to faces everywhere. Check out the full case study to learn more! https://lnkd.in/eeR5N2FH #ShopGoodwill #Sustainability #SocialImpact #Storydriven #TheBuddyGroup

Honoring Our Veterans Today, we pause to honor and thank the brave men and women who have served our country. Your courage, dedication, and sacrifices have shaped our nation and preserved our freedoms. As a company, we deeply appreciate the values veterans bring to the workplace—integrity, teamwork, resilience, and a commitment to serving others. We’re grateful for our veterans and military families, both within our team and in our community. This Veterans Day, let's recognize and celebrate their incredible contributions and offer our heartfelt gratitude for their service. Thank you for your unwavering commitment. #VeteransDay #ThankYouVeterans

A huge thank you to The Buddy Group for supporting the Worldwide Golf brand!

Over the years, we’ve captured a ton of fun behind-the-scenes moments from projects we've worked on. We’re excited to kick off a new series showcasing the magic behind the camera, offering a glimpse into how we do what we do and the fun we have along the way. Today's spotlight???? A special project for?ShopGoodwill.com, where we brought to life the journey of an item, from donation to second chances and new beginnings. It’s a story about more than just objects—it’s about the people and purpose behind them. In the first image, one of our team members works with our child actor, guiding her through her first big shot—receiving a new camera and capturing her first photos. The second shot follows the same character, now an adult, as she prepares to donate the camera. Finally, we set up for a shot in ShopGoodwill.com’s E-Commerce Warehouse, following one of their incredible team members at the listing station as they prepare the item to find its next home. This was an absolute joy to create, and we can’t wait to share even more moments with you in the weeks ahead. Stay tuned! Check out the full video here! - https://lnkd.in/edfZTbwK #storydriven #thebuddygroup #shopgoodwill.com

? Excited to share another success story: Worldwide Golf ? We helped Worldwide Golf reinvigorate their brand while maintaining the unique identities of nearly 20 endorser brands. With a Storydriven strategy, we developed the tagline "Get There", creating a full-scale campaign that resonates with golfers today and tomorrow. The result? A brand rebuild that’s empowering communities and driving Worldwide Golf’s growth as a leading name in the golf industry. Learn more in the full case study here! https://lnkd.in/eeR5N2FH #WorldwideGolf #GetThere #BrandStrategy #StorydrivenMarketing #TheBuddyGroup

2024 has been a roller coaster for most public companies but Storydriven businessss that stay true to their North Star are thriving. Here’s a great example.