The Brandtech Group

We are extremely proud to have been Niantic, Inc.'s first external investor back in 2015. It has been a wonderful and very exciting journey - congratulations to John Hanke and all the Niantic teams on reaching this new chapter.

“We believe that generative AI will profoundly transform marketing and we are working hard to help our clients make the most of it.” Brandtech Partner Julie Hardy ?? was speaking to The Media Leader FR in Monaco this week, where she outlined why Gen AI is at heart of all of Brandtech’s strategic decisions, with journalist Fran?ois Quairel, and our role as a pioneer and leader in Gen AI marketing. ?? “Generative AI is a tremendous catalyst for creativity. It doesn't replace creatives, but it allows them to explore concepts more quickly without constraints of budgetary feasibility, to test variations, and optimize messages based on audiences and performance. ?? “One of the best examples is our Pencil ?? Pro platform, which covers the entire value chain from content and advertising creation, based on data insights. This allows brands to assess performance of assets in real time and adapt their campaigns based on the data - and with refined relevance.” Read the full interview in French ???? here ?? https://lnkd.in/eX9ffSFm

I was delighted to meet with Fran?ois Quairel yesterday during the One to One E-Business in Monaco. He interviewed me on the impact of #GenAI in #marketing. Here is a summary in English: ?? Why AI is Redefining Marketing ?? The rise of generative AI is not just a trend—it’s a revolution that will redefine how brands engage with consumers. At The Brandtech Group, we’ve embraced AI from the start, and the impact is undeniable: ?? Productivity Gains – AI-powered content creation has led to a 55% efficiency boost, 62% cost reduction, and 40% performance increase for brands leveraging our Pencil platform. ?? Creativity, Supercharged – AI isn’t replacing creativity—it’s enhancing it. By enabling rapid ideation, testing, and optimization, AI allows marketers to break free from budget constraints and craft data-driven, high-performing campaigns. ? First Movers Win – With AI adoption still under 2% in brand content production, companies that act now will gain a significant competitive edge. The future belongs to those who integrate AI strategically and seamlessly. ?? A Transformation as Big as the Internet – Just as brands needed to optimize for Google, they now must prepare for AI-powered search and conversational interfaces. Tomorrow’s marketing leaders will master this new "Share of Model" dynamic ?? From Experimentation to Scale – We’ve identified three phases: ?? 2023: Exploration & testing ?? 2024: Structured use cases ?? 2025-2027: Full-scale integration AI is here to stay. The question is: will your brand lead or follow? #MarketingInnovation #GenerativeAI #Brandtech #FutureOfMarketing #AITransformation Jellyfish OLIVER Agency Pencil ?? The Media Leader UK The Media Leader US Caroline Saslawsky

Congratulations to OLIVER Agency UK CEO Amina Folarin and Brandtech’s Gen AI Business Manager Amy Arnell on winning Campaign UK’s Inspiring Women Awards last night! ?? ???? Amina won two of the most prestigious awards of the night - Visionary Business Leader for “integrating AI and human creativity to drive business growth and foster an inclusive culture” -https://lnkd.in/eD7qQwwZ And CEO of the Year for “demonstrating transformative leadership by integrating advanced AI technology and human creativity to redefine success in modern marketing” - https://lnkd.in/eS_i2aqk ?? Amy won the Rising to the Top in Technology award, recognizing leaders in the making, as judges noted her “expertise in Gen AI integration across internal operations and client interactions” - https://lnkd.in/eK3PZZwJ Incredibly proud of these brilliant women - as well as Brandtech’s Rebecca Sykes and Jellyfish’s Stephanie Parry who were both finalists - and to all the inspiring women in the room last night! See all the winners here ?? https://lnkd.in/eTX4vHzs As one of the panelists on stage summed up: “Let’s all raise each other up!” ?? ??

How to write your own Responsible AI policy in 9 steps! 9?? As this is an essential stage in every organization's AI journey, we wanted to share our nine-point plan to help guide you with a structured approach to crafting your own Responsible Gen AI policy, covering key areas such as fairness, transparency, data privacy, and accountability. ?? “Gen AI is leading to the greatest marketing revolution we've ever seen,” says Brandtech Partner and Head of Emerging Tech Rebecca Sykes. “We must all make sure that we play our part in creating a marketing landscape where AI unlocks a reach for something better, versus throwing out commitments to inclusivity, authenticity, and trust.” Read the full article and more detailed plan here in The Drum ?? https://lnkd.in/evQxuNye ?? DM us to find out more.

Honoured to be a part of the fantastic Boots inhousing team and so grateful for Pete’s insights, one of the most informed and brilliant marketers there is.

Join us on Wednesday 12th March for a virtual event where we will offer a free session packed with Gen AI advice and training, alongside EqualReach. AI is reshaping the future of work. But who is being left behind? As EqualReach explains, talent is everywhere, but opportunity is not - which is why they work to ensure displaced communities globally can access dignified work and future-proof their careers. This isn’t just about AI - it’s about equipping refugee talent with the skills to thrive in a rapidly evolving digital landscape, helping people future-proof their careers and unlock new opportunities. Join us on Wednesday, 12th March at 2:00 PM GMT for an exclusive session with our Gen AI Creative Director James Dow and Gen AI Business Manager Amy Arnell, where they’ll break down: ? How AI is revolutionising marketing & content creation ? Practical AI tools that can enhance your work right now ? The future of AI-driven skills & careers ? Exploring AI's Potential to Foster Inclusive Opportunities Event Details: ?? When? Wednesday 12th March, 2:00 PM GMT ?? Where? Online – join from anywhere! ?? Register here: https://lnkd.in/esPqvscx ??Share this with someone who could benefit! Let’s build a future where no one gets left behind.

This year’s International Women’s Day theme is “Accelerate Action,” so we asked some of the brilliant women who shared their expertise with us at a Gen AI event we co-hosted with Google this week for their views. ♀? More than half the speakers at the event were women, including three brilliant brand marketers – a ratio which reflects our approach to business. More than half of the Partners at The Brandtech Group are women, along with many, many senior execs across the Group. We know from experience that diverse teams are much more successful. ?Accelerating action comes in many forms: we can call out stereotypes, challenge discrimination, question bias, celebrate women's success, and so much more. Thanks to these inspiring role models for their insights: Sarah Sutton, Yarden Dor, Natasha Wallace, Rhiannon D., Amy Arnell, Ciara Schoenauer and Rebecca Sykes. ??

So glad you could join us Aline Santos Farhat! It was a great crowd!

Another fantastic event! Thank you to the 200+ marketers who joined us at Google Central St Giles for the third event we have hosted with Google – in ???? Paris, ???? New York and this time in ???? London, where it was standing-room only again! The event was called, “The biggest mistake marketers can make in 2025 is to think Gen AI is something for the future,” and we spent the afternoon showing the audience why Gen AI is creating tectonic marketing disruption. The afternoon underscored the deep and multi-faceted partnership between Google and Brandtech and it was wonderful to see Google?President, EMEA, Debbie W. kick off proceedings. "AI is the most profound platform shift that anyone will experience in our lifetimes. We really see it as a moment that is going to change the way we work, the way we live, the way we experience the world,” she said. ?? Huge thank you to the marketers who came along to share their tangible experience working with Gen AI?- Diageo Chief Digital Officer Susan Jones, Unilever Beauty & Wellbeing VP & Head of Digital Marketing & Social First Selina Sykes, and Oatly Global Media & Brand Partnerships Director?Sarah Sutton. ?? And it was awesome to have some of the most accomplished Gen AI creators working today, The Dor Brothers, on stage to have a chat with our founder and CEO?David Jones - and give us a preview of their latest film! ?? Special thanks to everyone who made it such an incredible event, including: Google’s Tom Adamson, Flavia Straccini, Abigail Long Melissa Milgate and Peter Giles, Jellyfish’s?Natasha Wallace,?Jack Smyth and Rhiannon D., Pencil ??’s?Will Hanschell, OLIVER Agency's Richard Stainer and Brandtech’s?Rebecca Sykes,?Amy Arnell,?Ciara Schoenauer,?Louise Jack,?Rapha?lle Daoglio,?Eden Sanderson,?Lizzie Matcham and?Rachel Barnes. Lots more detail to come soon! ??