The Brandtech Group

Back in 2015 when our CEO and founder David Jones set up The Brandtech Group, his vision that all marketing could be done better, faster and cheaper using technology and AI wasn’t easy for some to understand. Today, it’s a reality for all! ?? New podcast out today, as David talks to the brilliant duo that is Mark Evans and Ritchie Mehta for The Places We'll Go Show series, discussing his journey and how Brandtech is the only company that has been built for this moment, as AI reshapes the marketing landscape. ?? Topics covered: ? How AI is transforming marketing & advertising ? Why brands MUST adapt to AI now ? The role of AI in brand building ? Will AI replace human creativity? ? The future of marketing in 2030 See links to listen in comments! ?? “AI is so much more game changing than anything we’ve ever seen,” says David. “Everything else that the world of marketing has dealt with since the advent of commercial TV has been a vertical. Gen AI is horizontal. There is not a single thing that we use our brains for today that we can’t already do better, faster and cheaper using AI. None of us, even the people using this the most, is even close to 1-2% utilization of Gen AI. That’s going to change completely and fundamentally.” ?? ??

What habits should you adopt to make the biggest, most critical gains from Gen AI in your business? This was the topic of the discussion at the recent prestigious One to One E-Business Retail E-Commerce event in Monaco, where Brandtech Partner Julie Hardy had the honor of joining retail leaders to share her own expert view on how major brands are leveraging Gen AI to leapfrog their competitors. ?? “We see significant business benefits now for those who deploy AI at scale across the value chain. It is not a tomorrow story - not leveraging Gen AI today in marketing can be considered as a strategic mistake.” ?? She was joined by industry leaders, including Anca Marola, Global CDMO of SEPHORA and Philippe de Chanville (pictured below with Julie), co-CEO of ManoMano. And special thanks to Matthieu Stefani for hosting this wonderful panel and Hélo?se Aubert for organizing ??.

5 reasons our end-to-end Gen AI marketing platform Pencil ?? is unique and different. ? It aggregates all the latest and best AI models ? Clients sign one set of terms for full access - and own all the copyright ? Predictive performance of assets pre-flight, with one-click connection to brand’s ad accounts ? Pencil has been in market since 2018, with seven years of learnings already ? Proven in-market not “in theory,” with real case studies and results - with 2 million ads for 5,000+ brands and $2BN+ of media spend through the platform Get in touch to find out more ?? https://www.trypencil.com/

Congrats to our Group company Jellyfish today on the launch of its new AI-powered media in-housing platform - an industry first! Not to mention a new, bold visual identity ?? . Read all about it in Adweek (?? link in comments), along with how Jellyfish is rolling out AI agents to transform marketing. Move faster, smarter, together with Jellyfish!

WINNER! Thrilled that we’ve been named one of Fast Company’s Most Innovative Companies of 2025! ?? ?? We were chosen for “leading the fight against AI bias in marketing,” with the creation of Bias Breaker and the launch of our Responsible Gen AI package - “to set a new standard in the use of AI in advertising and marketing” -https://lnkd.in/eks6XxaT ?? Bias Breaker - a tool integrated into our Gen AI marketing platform Pencil ?? - mitigates bias inherent in AI models to align AI-generated content with brand values and inclusive practices. ?? FastCo also highlighted our recent Gen AI results in our winning entry: “Pencil created 235,000 pieces of Gen AI content in 2024 for three of the world’s top 10 largest global advertisers, which the company says were, on average, made 55% faster, 62% cheaper, and created a 40% media uplift against baselines.” ?? Congratulations to everyone at Brandtech and to all of this year’s winners! Read more about this year’s #FCMostInnovative ?? https://lnkd.in/g-8DtxbK

20 people to follow in 2025 to keep up with the changing marketing landscape, including our own CEO and founder David Jones! Thank you J'ai un pote dans la com ??

“When it comes to AI, the ROI speaks for itself” - great post from Google on their Top 10 truths guiding their teams in 2025. And thanks to Google Media Labs and Joshua Spanier for flagging Pencil as a key tool for leveling up their approach in 2025! From AI agents to the rise of influence and creator partnerships, read Google’s full article below ?? ?? ?? ??

A great week at WFA's Global Marketer Week in Brussels, where our CEO and founder David Jones shared why 2025 is the year of tectonic AI disruption in marketing ??. And super proud that Asmita Dubey from L'Oréal talked about our end-to-end Gen AI marketing platform Pencil ?? on stage. Thanks for the mention!

5 reasons our end-to-end Gen AI marketing platform Pencil ?? is unique and different. ? It aggregates all the latest and best AI models ? Clients sign one set of terms for full access - and own all the copyright ? Predictive performance of assets pre-flight, with one-click connection to brand’s ad accounts ? Pencil has been in market since 2018, with seven years of learnings already ? Proven in-market not “in theory,” with real case studies and results - with 2 million ads for 5,000+ brands and $2BN+ of media spend through the platform Get in touch to find out more ?? https://www.trypencil.com/

“The biggest mistake marketers can make in 2025 is to think Gen AI is something for the future!” Thanks to everyone who joined us and took part in a fantastic AI event we hosted in partnership with Google earlier this month at its London Space in Central St Giles. ? The audience of 200 senior marketers were left in no doubt that Gen AI is creating tectonic marketing disruption, with real in-market insights shared from Diageo, Oatly and Unilever and an in-depth case study of our Gen AI work with Google presented by Tom Adamson. ?? Plus, we saw demos of Google’s astonishing Gen AI video platform Veo 2, our end-to-end Gen AI marketing platform Pencil ??, and the Share of Model? Platform from Group company Jellyfish - which enables marketers to see, react and influence how LLMs recommend their brands - and heard how we’re using AI agents to supercharge marketing teams. ?? This was our third event with Google after they partnered with us in New York and Paris in recent months. Opening proceedings, Google President, EMEA, Debbie W. set the tone: "AI is the most profound platform shift that anyone will experience in our lifetimes. We really see it as a moment that is going to change the way we work, the way we live, the way we experience the world.” ?? Thanks again to all our guest speakers, the awesome creators The Dor Brothers who joined us and shared some of their brilliant Gen AI films (see teasers below!), to Diageo’s Susan Jones, Unilever’s Selina Sykes and Oatly’s?Sarah Sutton.