The Brand Inside

As Dale Carnegie said, “People work for money but go the extra mile for recognition, praise, and rewards.” When employees feel appreciated, they don’t just perform better; they take ownership of their work, innovate more, and stay committed for the long term.? #employeeappreciation #behaviourchange #staffrecognition https://lnkd.in/exKhfatb

Modern African companies are making an effort to appreciate the value of diversity. But there’s a tendency to look for the easily visible signs of difference - ethnicity, gender, sexuality, or mobility - rather than the true diversity that lies within people. #diversityandinclusion #neurodiversity #differentbrains https://lnkd.in/d5cAyVSQ

A classic marketing objective is to build brand awareness – especially for new launches. But this simply can’t happen unless the target audience’s attention is grabbed first. The word ‘Attention’ is defined as ‘the concentration of awareness on some phenomenon to the exclusion of other stimuli’. #audienceattention #clearcommunication #targetedcommunication https://lnkd.in/dzjS4qza

Traditionally, onboarding relies on a ‘push’ approach—providing structured training, policies, and processes for new hires to absorb. However, a more effective method is to create ‘pull’- encouraging employees to take the initiative, seek out knowledge, and actively engage with the organisation’s culture. #staffonboarding #effectiveonboarding #organisationalcuture https://lnkd.in/d3tC4gGQ

Ghosting - the act of cutting off communication without warning - has long been a feature of personal relationships, particularly in the digital age. But what was once confined to dating apps and social circles has now infiltrated the workplace. #ghosting #communicationbreakdown #organisationalculture https://lnkd.in/dHwwhhfh

In the bustling control centre of our brains, there exists a powerful region that governs much of how we experience life - the limbic brain. Often referred to as our "emotional brain," it plays a pivotal role in shaping our feelings, influencing our behaviours, and even dictating our physical responses. #thelimbicbrain #emotionalintelligence #emotionalreactions https://lnkd.in/d9MVMzNA

It’s easy to become set in your ways. Deciding that the way you see the world, do your work, or even relax at weekends is fine the way it is. But your brain is anything but fixed in its ways. #neuroplasticity #newhabits #newyearresolutions https://lnkd.in/djru-B5m

We interact with brands in numerous ways. As customers we’re on the receiving end of a plethora of messages. So, it’s very frustrating when it takes a huge amount of effort to actually understand what a brand’s advertising, for instance, is really about. #effectiveadvertising #effectivecustomercare #branding https://lnkd.in/dstqX64t

Why does the subconscious mind lean so naturally toward negativity? To understand this, we need to explore how the neurological wiring of our brains shapes our psychological identities. Unfortunately, this wiring often tilts toward the negative, leading to outcomes like low self-esteem or an inherently pessimistic outlook. #thesubsconsciousmind #negativeconditioning #theamygdala https://lnkd.in/dZAxi3PD

As you stand on the threshold of 2025, use reflection to enhance your potential for growth and happiness in the year to come. #yearendreflections #introspection #newyearresolutions https://lnkd.in/dZZnPcjF