The Bonita Project

I really need to step up my LinkedIn game ?? Even though the year has had a bit of a bumpy start, The Bonita Project has been part of some incredible activations – starting with a big announcement... ?? We're now supporting L'Oréal Paris with some of their multicultural initiatives this year. A full circle moment, as this exact beauty brand was the first I ever had a chance to work on when I stepped into this industry 14 years ago. If you had asked me seven years ago, when I was launching this company, if I'd be here, I wouldn't have been so sure. Managing this business has been quite a journey, with its ups and downs, but it's been incredibly fulfilling to see it grow and build such a beautiful community of supporters online and offline. It's only Q1, and we've already made some incredible and impactful noise, including: * Our first surprise serenade stunt at influencers' doorsteps amplifying an up and coming artist, Dariel Amant (recap: https://lnkd.in/ebbVwjnY) * Executing a beautiful and thoughtful mailer to celebrate Black History Month * Hosting our first-ever networking mixer in Philly, opening doors and connections, all with the intention of giving back to the community. Shout out to Temple PRSSA's chapter for supporting our ongoing #BonitaAmplifies initiative. I wanted to give a heartfelt shoutout to my small but mighty team: Natalie Rodriguez Kassandra Vargas Ivonne M. and our most recent hire, Bryan Hernandez Let this be a reminder to all my fellow small agency owners: when one door closes, another one opens. In these tough times, let's remember that purposeful action is the key to overcoming challenges and finding our way forward. Here's to more Dani posts on LinkedIn! ?? #thebonitaproject #latinaentrepreneur #agencylife

Thank you The Bonita Project for hosting Bonita Amplifies x L'Oréal dinner! This was such a beautiful event that celebrated amazing black creatives! & shout out to the restaurant being black owned! Aliya which is located in Hotel Indigo Williamsburg Brooklyn food was DELICIOUS! Special thanks to the founder of Bonita— Danielle Alvarez who put all this together! ????

In the spirit of International Women's Day, I want to celebrate the incredible women I worked with last month. The Bonita Project partnered with Temple's Public Relations Student Society of America (PRSSA) chapter to commemorate the third annual networking mixer during Black History Month. My committee and I helped invite local influencers and learned how to pitch to student media along the way! It was so fun working with The Bonita Team to bring an inclusive space for creatives in Philadelphia. Thanks to Honeysuckle, L'Oreal, and beauty sponsors, I enjoyed meeting guests at the glam station and throughout the night! I loved hearing Nicol and Cory's story of launching OCOA - Curly Hair Care for girls finding confidence in their curls. I remember a time when I was struggling to find the right products for my hair. Plus Poppi popped out again at a PRSSA collaboration ?? Thank you to The Bonita Team for involving us in the promotion of this initiative. Amazing connections were made in a city that hopes to see more events like this.

A beautiful night celebrating #BlackHistoryMonth with The Bonita Project in Philly ???? It was so great to connect with amazing creators, publicists and talented Black creatives in our City. Thank you to the entire Bonita Project team for bringing Bonita Amplifies mixer to Philly and including us in the event. The venue and food by @honeysuckle_restaurant was exquisite, the vibes and drinks were spectacular and the music by @_woahnelliee was 10/10. Until next time city of brotherly love ?? #OcoaBeauty #Community #Philly

Last night, I had the pleasure of attending the Bonita Amplifies Networking Mixer, an event dedicated to amplifying and connecting with Black creatives in Philly. Being surrounded by so many talented creators and visionaries was truly empowering, and I walked away with connections that I will cherish. Shoutout to The Bonita Project for bringing this event to Philadelphia — it's so important to have spaces like this to celebrate and support BIPOC creatives. Representation, recognition, and opportunities matter, and events like this show just how impactful community can be. And a huge thank you to Kassandra Vargas for the invitation! It was such a pleasure meeting you and connecting in person. Here’s to more opportunities to connect, create, and celebrate together! ??

?? Calling all Philly-based industry colleagues! ?? The Bonita Project is bringing our Bonita Amplifies networking mixer to Philly next week (Go Eagles!), and we'd love to extend an invite to our industry peers. This is an invite-only event that connects Black creatives with industry folks, including press, talent reps, brands, and more. Now more than ever, amidst industry DE&I shifts, our mission to champion representation remains steadfast. We're committed to providing Black and Brown creators with the recognition and opportunities they deserve. Want to learn more or get involved? (We're open to sponsors!) Email us at [email protected] for our deck. #TheyNotLikeUs? Dani #phillycreatives #bipoccreators #networkingmixers #philadelphia https://lnkd.in/ej63C3cm

We're thrilled to announce that our 2nd annual Bonita Amplifies Latinx Creator Fund is now accepting applications! ?? As part of our commitment to supporting BIPOC and LGBTQIA+ creators, we're offering a $1,200 cash grant to one emerging Latinx creator. ?? ?? Who can apply?? - Latinx creators of any niche who are 18+ and reside in the United States - Have 5,000+ followers on Instagram or TikTok? - Creators who are not signed to any talent management - Are active with posting content on their primary social channel ??? Applications close December 15th at 11:59 p.m. PST Check out all the application details and more on our site below! ???? #BonitaAmplifies #TheBonitaProject #LatinxCreators #CreatorFund #CreatorGrant #SupportLatinxCreatives #CallingLatinxCreators

Last week we closed out Hispanic Heritage Month with a SUYO Pisco dinner celebrating Hispanics in the creative industries. Such an honor to be in the room with many of the pioneers of change who are helping shape our future. Thanks to Authentic Hospitality for hosting us at Bar Calico, everyone who joined us in our celebration, and Dine with Dez for bringing us all together. Todos Somos, Somos Uno. We Are All, We Are One. !Salud! ?? JUANA BURGA Danielle Alvarez The Bonita Project Gustavo Rivera Eduardo Holguín Martinez phillipe Blond Ashley Chaparro Andrea Loret de Mola Ramses Rubio Katherine G. Mendoza Bryan Hernandez Luis Fernandez Desmond Sam Martin Landgreve Isaiah L. Sergeant Kaitlin Prince Andres Ortiz Chenoa McCaster Elanna Wright Ian Leggett

On October 3rd, The Bonita Project executed its #BonitaAmplifiesProgram in Austin, Texas!?In celebration of?Latinx and?Hispanic Heritage Month, The Bonita Project hosted a vibrant networking mixer,?an evening focused on building connections and creating opportunities for collaboration.?The?event provided a platform for Latinx students, content creators, and?emerging?talent from Austin?to share ideas, showcase their work, and foster professional relationships. We had the pleasure of?partnering?with The Bonita Project?to celebrate our culture and amplify diverse voices within the public relations industry. Our collaboration allowed us to contribute to an initiative that not only highlighted the richness of Latinx heritage but also emphasized the importance of?representation?and inclusivity?in?media and communications.?The evening was a true testament to the power of community,?networking, and cultural pride, and we look forward to continued partnerships in the future. Thank you to The Bonita Project and everyone who attended for making this event a success. Your passion and dedication to uplifting our culture?are?what make moments like this truly special.

Feeling so grateful to Urban Decay Cosmetics The Bonita Project and mrbbaby for inviting me to celebrate Hispanic Heritage Month at such an amazing event!???? It was incredible to see the vibrant community, culture, and stories brought to life. As a Latina myself I am honored to have been a part of this event and I am excited to continue celebrating our heritage and beauty together!?? #urbandecay#hispanicheritagemonth#latinacreator#ugccreator