The Bluebird Group

The Bluebird Group has furthered our expertise within the Grocery industry with acquisition of Select Brands! Bluebird remains committed to building a company that is driven by data and led by experts. There is no better example of this in the Kroger and Harris Teeter space than Select Brands. John DeMotte and his team are well positioned to bring their full-service, omni-channel strategies to current and future Bluebird Grocery clients. With this acquisition, we now have a team that fully understands: ??The Kroger and Harris Teeter buying process and expectations ??The power of Kroger’s 84.51° data and how to activate it ??Kroger Precision Marketing as an Retail Media tool to drive growth ??How critical world-class talent and analytics is to growing brands Today is an exciting day for both groups - if you will allow for us to share more, please reach out to us at [email protected]. Link to press release: https://lnkd.in/g3rnbv5t

Have you seen?Amazon’s?answer to Temu and SHEIN yet? On Wednesday, they released (in the US) “Amazon Haul,” a shopping section of its app and site that features?a selection of goods priced under $20, “with most under $10” and some as low as $1. Will this work for Amazon?

With increased competitiveness this holiday season in retail media, the easy way is to throw more money at your problem. The Bluebird difference is that you'll never hear us default to saying "you need to spend more money" to get better results. However, margins are already thin and we know how brands need to save wherever they can. What you get from us is a promise to make your budget work the best way it possibly can. We do the tough work so there is no wasted ad spend. We asked this question to Anna Bever and Tony Hall on retail media team "What if I can't increase my ad spend for surprise ecommerce events? What are other things I can do to gain additional visibility and traffic?" Here is their advice:

Amazon may not have physical stores to shop, but this year they've launched a?Virtual Holiday Shop—a virtual shopping experience that uses immersive 3D technology to help shoppers feel inspired and discover new products.

Target has lowered the price of its?Thanksgiving meal. At around?$20, it is?$5?less than last year's offering.?To make the deal even better: starting tomorrow through Nov 16, all?members?of the?Target?Circle 360?paid program can select?one?frozen pizza and redeem it for free at checkout when using same-day delivery. Here's what's in Target's Thanksgiving meal for $20:

Retailers are in full holiday sales mode! The first wave of Black Friday deals at Walmart starts today online. On the Walmart home page, a countdown timer for early access is displayed prominently across the screen for Walmart+ members. Walmart’s Black Friday Deals Events and Membership Perks Walmart is capitalizing on its Walmart+ membership by offering exclusive early access to Black Friday deals, a three-hour window ahead of the general public. This approach reflects Walmart’s broader strategy of driving loyalty through perks, making its membership appealing to deal-seeking consumers willing to invest in early access to discounts.

Make your PDP to Speak to Ingredient-Conscious Shoppers In the past, Product Detail Pages (PDPs) often focused on the basics—showing the ingredient label and little else. But today’s shoppers are more informed and mindful about what goes into the products they buy, especially when it comes to feeding their families. Here’s a best-in-class example from?Marzetti Simply Avocado Green Goddess Dressing -?specifically call out the ingredients and benefits that matter most to ingredient-conscious shoppers. Highlighting key selling points like: ??50 Calories per serving ??Only 1g of Sugar ??Simple, Real Ingredients By making these important details clear and easy to find, Marzetti is helping shoppers feel confident about choosing products that fit their family’s needs and preferences. Whether it’s a different flavor, variation, or complementary product, they inspire shoppers to explore more and find the right fit for their lifestyle. ?

How do Walmart and Target's holiday promotion strategies stack up? Both retailers have crafted well-aligned, yet different approaches to meet the demands of a shifting consumer landscape. Whether shoppers opt for Walmart’s consistent value or Target’s exclusive finds and savings, each retailer has a well-positioned strategy to capture consumer attention in the unique economic context of 2024.

Last Thursday, in conjunction with Target and key brand partners, The Bluebird Group co-hosted a Grocery Innovation Summit focused on bringing industry altering brands to the Target guest. We spent the afternoon hearing from Target leadership, CEOs of top food brands and Bluebird executives Christopher Cummings (Partner) and Brandon Gatzke (Senior Vice President, Insights) as they discussed the state of the grocery guest and the use of macro data to unlock new sales opportunities for Target. Other highlights included: ?? An audience of 100+ Target merchant leaders and brand representatives ?? A multi-faceted day combining panel Q&A sessions, brand + merchant breakouts and opportunities to sample various new product innovations ?? A 60+ minute discussion by Bluebird and SPINS on the power of new-age data and its role in enhancing the product selection process ?? An inspiring talk by Target SVP John Conlin on the state of Grocery at Target ?? A post-event happy hour at the Bluebird office for engaging conversations among retail professionals, brand representatives, and the Bluebird team Bluebird remains committed to leading from the front within the Grocery ecosystem. We want to support emerging and established brands with the right analytical approaches to win at retail. We couldn’t have brought this to life without the incredible support of the Target team, including Ryan J. Pandl and Michael Maher. Your partnership is invaluable, and we appreciate you and the entire team for dedicating an full afternoon to share your insights. We look forward to our next Newness Summit!

Are you leveraging retail media to drive comprehensive business growth? This question touches the core of a retail media revolution that’s been quietly transforming the way successful brands operate over the past year. It’s no longer enough to simply optimize for ROAS or basic ad metrics. Retail media is now a strategic engine that fuels long-term business success. At Bluebird, we’ve been working closely with leading brands to redefine the purpose of retail media. It’s more than a tool for boosting short-term sales—it’s a way to achieve your most critical business goals, whether you’re competing at Walmart, Target, Amazon, or any other major retailer.