A good creative process, which is typically more about discipline than "brainstorming," is important to delivering strong content on an ongoing basis. Obviously creating on-target, persuasive content is vital but so is energizing and preserving the team that brings it to life.
Years ago, I worked with gamers to build large-scale touch-screen interactives. It was a great process, which to me, was like moving "beyond video" to create gamified experiences that told great stories and also garnered direct engagement from users.
I was exposed to Agile Methodology, which allows game developers to adapt with agility to ever-changing needs in game development. It's far more agile than video production.
One thing I especially liked in this formal methodology was the insistence on 'face-to-face meetings as the most efficient and effective form of communication with a development (or production or client) team.'
I couldn't agree more. A five- or ten-minute face-to-face chat (on Zoom or in person) can replace a half dozen emails that may be misconstrued or worse, lead to wrong turns or ill will. Getting face-to-face with teammates or clients prompts us to listen, be heard, read body language, and smile. I love that this modern methodology adopted this old-school technique. It certainly works.
And, with good creatives, magic is typically made when 2-3 brains come together. It's also faster too. When engaging with clients in this way, creativity and facts flow in both directions. That's also important.
Email has its place but if you're seeking greater efficiency on your projects, set up quick Zoom meetings or FaceTime calls. They are not intrusive but effective, and there's joy there too. And, if you do try to adopt this method, reference the gaming industry. It'll make you seem cool and modern, and not old school.
As a lifelong strategist and creative, I believe in strong work but I value relationships above all. And, this face-to-face method - above all - works wonders to preserve relationships when practiced collaboratively.
And, if you're having a bad hair day, just wear a hat.
#creativeprocess #agilemethodology
