The Bliss Group

Election season can make getting into the news with non-political insights very challenging. But for B2B organizations, this period is also an opportunity to refine communication strategies and ensure they are reaching the right decision-makers.? \So, how can B2B brands break through the noise during this busy time? Our media team has a few tips: ??? ???????? ???????????????? ?????????????????? ????????????????????, ?????????????????????? ???? ??????. It's important to carefully vet opportunities, especially from top-tier outlets that tend to be more news-of-the-day-driven. This doesn't mean that you need to decline these opportunities, but make sure that they allow spokespeople to deliver messaging consistent with their company’s brand. ??? ?????????????? ???? ?????? ???????????? ???? ?????? ???????????????????????? ???????????????? ???????????? ???????????????????? ?????? ????????????????????. Whether an organization opts to remain neutral or engage directly with political stories, consider initiating strategic media outreach on topics spokespeople feel comfortable about. This helps you remain proactive while guiding the narrative in the right direction. ??? ?????????? ?????????? ???????? ?????????????????? ???? ?????????????????????? ?????????? ????????. When you come across a deeply reported article, take a moment to send a quick, genuine note: “I really enjoyed your piece on XYZ.” Thoughtful compliments with no strings attached go a long way in strengthening relationships. Navigating a crowded news cycle is challenging, but with the right insights and strategies, it’s still possible to make a significant impact. #MediaTips #MediaStrategy #PublicRelations #B2B?

After nearly 50 years in business, Bliss continues to be a leader in the marketing communications industry by challenging the status quo. Innovation is at our core, and for us, that means continuously developing new solutions to meet evolving challenges.?? ? Bliss CEO Cortney Stapleton shares her top tips for accelerating innovation in today’s Bliss Blog.?? ? Click here to read more: https://bit.ly/3CvbZ4w #Innovation #Technology #PublicRelations #Marketing #Communications?

Join us in celebrating Garrett Goodman’s first Blissaversary! This past year, Garrett has played a vital role within our healthcare practice group. His ability to translate industry trends into actionable insights and shape narratives that resonate with stakeholders has been invaluable. We’re excited for what’s next—thank you, Garrett! #WorkAnniversary #EmployeeAppreciation #MediaRelations #Communications?

Content marketing has never been more dynamic. Far beyond just blogs, today’s strategies encompass a wide range of content types—from social media and email campaigns to engaging videos and more—to ensure you’re engaging your audience where it matters most.?? ? Consider these quick tips to build a well-rounded content strategy that converts and engages your audience:?? ? ?? Go Beyond Blogs: Break down complex topics in fresh ways with content like infographics, video, and carousel posts to appeal to different audience preferences.?? ? ?? Customize for Each Channel: Not every piece of content performs equally well across platforms. Adapt your messaging, format, and visuals based on the unique characteristics of each channel.? ? ?? Measure and Refine: Regularly evaluate what's working and what’s not to continuously improve engagements and results.?? ? ?? Engage with Purpose: Craft content that doesn’t just inform, but caters to your audience’s specific needs, interests, and behaviors.?? ? Building a content strategy that truly engages and converts requires understanding your audience, diversifying your approach, and continuously refining your tactics. By following these steps, you’re setting your brand up to make a meaningful impact and drive real results.? ? #ContentStrategy #ContentMarketing #Marketing #Communications??

Congratulations on your one-year Blissaversary, Karena Chazin! As a healthcare paid media specialist on our digital media team, Karena has elevated her client’s digital campaigns with strategic optimizations and deep knowledge of advertising platforms.?? ? We’re so grateful to have you on the team!? ? #WorkAnniversary #EmployeeAppreciation #PaidMedia #DigitalMedia??

Stepping into your first job post-college can feel like taking the field as a rookie in the World Series.?Choosing the right industry, company, and position to launch your career is key to setting yourself up for success. ? ? Much like baseball, public relations is a field that values teamwork—everyone contributes their unique strengths, and the results reflect the combined effort. Grace Whittam’s time with Bliss has shown her how PR lets new professionals make a big impact early on. For recent or upcoming grads, or those exploring new and exciting career paths, learn more about PR from Grace here: https://bit.ly/4enoKeF #WorldSeries #PR #Communications #EntryLevel #PublicRelations?

We have plenty of reasons to be hopeful about the fight against climate change after last night’s panel discussion with Women in Cleantech and Sustainability on the topic. Amanda Kanaga, Emily Adams, Alison Branco, Meredith McDermott, Danielle Holly, and emily porro shared a few powerful insights on how we can continue striving towards a greener tomorrow:? ? ???? Success often begins with aligning ourselves with people who believe in our vision. By connecting with key voices, we amplify our message and reach.? ? ?? Staying the course isn’t always easy, but perseverance—especially in times of challenge—sets the stage for meaningful impact. Let’s be committed to our purpose, no matter what.? ? ?? Tailoring our approach based on our audience’s needs and values allows us to inspire hope and engage authentically.? ? Thank you to everyone who attended the event in our NYC office!? ? #ClimateChange #Sustainability #Cleantech??

The Bliss Group’s very own Janice Miller has been named to Qwoted’s Top 100 in PR list!?? ? The Qwoted 100 honors PR professionals who blend strategic insights with proactive media engagement to tell the most compelling stories in the media. At Bliss, we use data-driven tools to uncover high-quality media opportunities and foster impactful relationships. This recognition reflects our team’s commitment to delivering client stories that resonate deeply with their audiences and the media alike.? ? #Qwoted100 #DataDriven #PR #StoryTelling #MediaRelations

At a time when journalists are under attack and newsroom budgets are being cut, events like the Columbia University - Graduate School of Journalism’s Knight-Bagehot Fellowship Awards Dinner remind us why continuing to support journalists is so important. At The Bliss Group, we stand with our colleagues in the industry and look forward to celebrating the 50th anniversary of this incredible program next year!? ? For a behind the scenes look at this year’s event, read our latest Bliss Blog here: https://bit.ly/4hAuyUT? ? #Blog #Fundraising #Journalism?

This past Friday, The Bliss Group celebrated the conclusion of our?first annual Generative AI in Marketing & PR Innovation Challenge! We welcomed the bright minds from NYU School of Professional Studies to our NYC office, where the five final teams showcased their generative AI solutions to our panel of industry experts.? ? Congratulations to the winning team, creators of Viralyze, on their well-deserved victory! Their AI-driven tool continuously scans different data sources to identify emerging market trends and consumer behavior. We’re excited to continue supporting them through mentorships and opportunities within The Bliss Group!? ? Each team’s pitch was bold and forward thinking, exemplifying the direction PR and marketing industry is headed. We’re honored to support the next generation of talent as they take on real-world challenges. The future of our industry has never looked brighter.? ? Thank you to all of the participating teams, event organizers, and judges for your hard work!? ? #InnovationChallenge #GenerativeAI #GenAI #NYU #GraduateStudent?