A strong brand is more than just a tagline or logo—it has a story. And sometimes, that story includes a bit of rock 'n' roll. ?? Bliss SVP, professional services co-lead AND lead singer, Ken Kerrigan, APR, brought his expertise to The Washington Post, discussing how The Hard Rock Cafe has built a brand that stands the test of time. At The Bliss Group, we know that impactful brands are built at the intersection of strategy and storytelling. From messaging to design, we help companies craft identities that are authentic, memorable, and built to last. Check out Ken's story below! #CorporateBranding #Storytelling #BrandStrategy
Respected corporate reputation strategist and C-suite advisor across multiple industries. Deep in-house and agency experience. Industry thought leader. Award-winning NYU professor and author.
My worlds are colliding. ?? Many of you know me as a corporate communications strategist. ?? Others know me as a professor at New York University. ???? Still others know me as the lead singer in a kick ass rock n' roll band. ???? Today all three came together in a story in The Washington Post on the sustaining brand power of The Hard Rock cafe. Renowned travel columnist Andrea Sachs sought my insights for her feature story on the Hard Rock, where I talk about the power of brand, but also the ethos of rock n' roll. If you're a corporate brand that wants to rock again (or find your ethos) give us a call at The Bliss Group. We can help. And if you just want to get back in touch with your inner rock n roller drop by a Hard Rock cafe - they're everywhere, and they're not going away anytime soon. https://lnkd.in/ePFPjn4u