The Big Brand Theory

I’ve been using The Big Brand Theory as Notice Me(dia)’s public diary. Sharing never-before-read stories, philosophies and thoughts. Straight from my brain to your inbox, weekly. Give it a read: https://lnkd.in/gVuMS4Ht

This one’s interesting, I promise. A week ago, I announced a pivot in our weekly newsletter, The Big Brand Theory. Till this day, we’ve been releasing weekly deep dives into the internet’s most notable CEO-lebrities. AKA executives with MASSIVE personal brands. After breaking down dozens of blueprints and the “secret sauce” behind these personas, we decided to take similar direction with our own. The Big Brand theory will now take shape into Notice Me(dia)’s personal journal — sharing essays, thoughts, stories and behind-the-scenes, closed-door thoughts. This week, I’m publishing my first essay in collaboration with ?? Mivin Mathew. We break down the different dimensions to writing. This one’s deep. It’ll be sent out at 10am EST. Subscribe here: thebigbrandtheory.xyz

You’ve probably seen his art, but have no clue who he is. Smashing records — his art pieces selling for millions ($). Yet, he’s never revealed his identify. Now how does this tie into your personal brand? We break down exactly that in this week’s newsletter edition: https://lnkd.in/gTNeHgxh

Every founder should have an online presence. A platform to unite all like-minded partners / investors / fans. Yet 99.99% don’t know where to start — which is why we created an Encyclopedia for personal branding. Breaking down how the top 1% founders built + leveraged their brands. We share allllllll the “secret sauce” ?? Thebigbrandtheory.xyz

Look, you don’t HAVE to build your personal brand from scratch. You can “steal” and leverage others’. Our recent newsletter issue broke down how this absolute savage of a founder, Andrew Wilkinson did exactly that. (Link in comments):

The #1 performance coach in the world. The highest-paid public speaker of all time. He built a business empire doing 7 billion dollars in revenue. The man who trains the top 1% of the top 1%. It’s not secret that Tony Robbins has one of the most powerful personal brands. We broke down his “secret sauce” in our newsletter. You don’t wonna miss this one … https://lnkd.in/ghJ-sm8D

Her personal brand is built off the backbone of her MASSIVE audience - (which she quite literally bought) ... This week's newsletter issue broke down *exactly* how Codie Sanchez acquired her audience, milks it into a multi-7 figure / year business, and how you can replicate her game plan. (hint: we reveal her "secret sauce") Link in comments:

Oprah Winfrey is a household name. One of the biggest personal brands in the world. I know her. You know her. Everyone knows her. We broke down how she built + leveraged her personal brand (link in comments):

He founded Europe's fastest-growing social marketing agency, Sold it (￡￡￡), Hosts one of the most listened entrepreneurship podcasts in the world, Featured as a 'Dragon' on UK's Dragon's Den. His "secret sauce"? We revealed it all in this week's newsletter issue - Breaking down how Steven Barlett built and leveraged his *personal brand* (Teaser: it's EXTREMELY unconventional) link in comments

You probably know this guy. And if you don’t, you should. Jake Karls and the Midday Squares crew are taking on the chocolate industry’s giants: Hershey’s, Mars … Their weapon? Storytelling. We broke down their playbook in this week’s newsletter issue (take a look in the comments):