Working on this brand and collaborating with the amazing Port team was an honor. The opportunity to explore all that the Port means to our region was truly inspiring, as was the challenge of centering the brand around a concept that reflects their mission: Move with Purpose. We'll have our full project case study up on?our website soon!
I'm excited to share the release of the Port of Portland's new brand identity. Our team has been working on how to represent the shift that we made at the Port to focus more on people and values. That move is represented in “confluence,” or coming together. It represents the confluence of our two major rivers, but also the tens of thousands of people who come together every day to fulfill the Port’s shared vision. The change is not just about updating our logo and signs, but is a symbol of a much bigger change. Over the past three years, we’ve been building a new mission and new ways of partnering with communities across our region to create opportunity, access, and progress. You can check out more of it here: https://lnkd.in/gV_2iH7g Kudos and thanks to the whole team who made it happen!