Last week’s election results could be a game changer for how we advertise! Our ceo Maureen Maldari shares how the current climate might shape advertising trends. Take a read to see what she and other marketers think??
There’s always a gap between expectation and reality. But last week’s election result showed that for some marketers, that gap was significantly wider than they’d previously imagined. Creative agency strategists predict that marketers might turn to more cautious, conservative messaging as they try to mend that gap. President-elect Donald Trump won by more than 3.2 million votes. Embracing a shift in U.S. popular culture that preceded the election,?Hollywood studios are playing to the Yellowstone crowd?in its wake, with producers greenlighting a swathe of Westerns and Biblical epics. It’d likely be a mistake for marketers to?hew too closely to faith-and-family messaging simply to appear more conservative now, according to agency strategists that spoke to Digiday. “The industry is probably out of touch to a certain extent,” said Greg Andersen, CEO of Bailey Lauerman, an indie agency in Omaha, Nebraska. “But the industry has also trained marketers and agencies to pursue difference. Difference inherently becomes a niche idea in a mass market.” In this piece by Sam Bradley, we also speak to Jason Sperling of INNOCEAN, James Kirkham, Maureen Maldari of The BAM Connection, Chad Waetzig of Crunch Fitness, and Craig Elimeliah of Code and Theory.