The Arab Icons

Fahad AlShehri – Strategy & Project Management Leader A results-driven expert in strategy execution and project management, Fahad AlShehri brings extensive experience in leading large-scale initiatives across government and private sectors. With a track record of driving business process re-engineering, performance improvement, and product development, he is recognized for his analytical acumen, stakeholder collaboration, and ability to align projects with broader strategic goals. As General Manager at the Royal Commission for Riyadh City | ?????? ??????? ?????? ??????, Fahad spearheads governance, strategy, and project delivery, ensuring seamless execution of critical urban development initiatives. Previously, as GM of the Initiatives Management Office at the Ministry of Tourism, he played a key role in aligning national tourism strategies with high-impact programs, optimizing execution frameworks, and enhancing decision-making processes for leadership. During his tenure as EPMO Director at Qiddiya, Fahad developed and implemented governance models, performance metrics, and risk management frameworks, ensuring efficient portfolio alignment with Saudi Arabia’s Vision 2030. His leadership at the General Entertainment Authority and HP further solidified his expertise in project governance, digital transformation, and large-scale strategic implementations. Fahad’s strengths lie in program governance, portfolio optimization, and cross-functional leadership, enabling organizations to achieve sustainable growth and operational excellence. His ability to bridge strategy with execution makes him a pivotal force in driving transformative projects. ?? Connect with Fahad AlShehri to explore opportunities in strategic project management, governance, and business transformation. Want to be featured and inspire others? Share your profile with us on WhatsApp at https://wa.link/mqo21s +966561248379 or email us at [email protected]. Let's share your Journey to Lead, Shine & Inspire. #thearabicons #ARABICON #arabmagazine #icon #facebookpost #instapost #linkedinmarketing

Dr. Faisal bin Ayyaf ???? ?? ???? – Mayor of Riyadh | Urban Development & Strategic Planning Leader With a distinguished career in urban planning, infrastructure development, and municipal governance, Dr. Faisal bin Ayyaf serves as the Mayor of Riyadh, spearheading the city’s transformation into a global urban hub. Since his appointment in 2019, he has been instrumental in advancing sustainable city development, enhancing public services, and driving large-scale infrastructure projects that align with Saudi Vision 2030. Dr. bin Ayyaf holds several key leadership positions, including: ? Board Member – Royal Commission for Riyadh City ? Chairman of the Board – Riyadh Infrastructure Projects Center ? Chairman of the Board – Riyadh Development Company ? Chairman of the Board – Remat Al-Riyadh Development Co. His extensive leadership roles underscore his commitment to urban regeneration, economic growth, and smart city innovations that enhance the livability, mobility, and sustainability of Riyadh. A Harvard University graduate with a Master’s in Urban Planning, Dr. bin Ayyaf further pursued a Ph.D. in City & Regional Planning at the University of California, Berkeley, equipping him with a deep academic foundation in urban policy, infrastructure planning, and economic development. His expertise bridges the gap between research-driven urban solutions and real-world implementation, ensuring evidence-based, forward-thinking city planning. Dr. bin Ayyaf continues to lead transformative initiatives that elevate Riyadh’s global positioning, focusing on modernizing city infrastructure, enhancing governance efficiency, and fostering economic diversification. ?? Connect with Dr. Faisal bin Ayyaf to explore opportunities in urban development, infrastructure strategy, and sustainable city planning. Want to be featured and inspire others? Share your profile with us on WhatsApp at https://wa.link/mqo21s +966561248379 or email us at [email protected]. Let's share your Journey to Lead, Shine & Inspire. #thearabicons #ARABICON #arabmagazine #icon #facebookpost #instapost #linkedinmarketing

Ritesh Somani – Director, Amazon Logistics MENA | Supply Chain & E-Commerce Leader With 16 years of extensive experience across consulting and e-commerce, Ritesh Somani is a seasoned leader in supply chain, logistics, and operations strategy. Currently serving as Director of Amazon Logistics (Last Mile) for MENA, he is driving logistics innovation, network expansion, and operational excellence to enhance Amazon’s last-mile delivery capabilities in the region. Prior to this, Ritesh held key leadership positions at Amazon (Souq), overseeing supply chain, direct imports, and 3PL transportation across the Middle East and North Africa. His expertise in end-to-end supply chain management, transportation strategy, and operational efficiencies has been instrumental in optimizing Amazon’s regional fulfillment network. Before joining Amazon, Ritesh was a Principal at Accenture, where he led business development, project delivery, and CXO-level consulting for top-tier clients. His role involved driving digital transformation, optimizing supply chain processes, and managing high-performance teams to deliver strategic impact. Ritesh’s career foundation includes experience in sales, marketing, and software engineering, providing him with a well-rounded understanding of technology, commerce, and operations. His ability to lead large-scale logistics transformations, enhance customer experience, and drive profitability makes him a key player in shaping the future of e-commerce logistics in MENA. ?? Connect with Ritesh Somani to explore collaboration in logistics, supply chain transformation, and e-commerce innovation. Want to be featured and inspire others? Share your profile with us on WhatsApp at https://wa.link/mqo21s +966561248379 or email us at [email protected]. Let's share your Journey to Lead, Shine & Inspire. #thearabicons #ARABICON #arabmagazine #icon #facebookpost #instapost #linkedinmarketing

Azzam AlAzzam – Strategic Business Leader | Deputy CEO Office Manager at Royal Commission for Riyadh City | ?????? ??????? ?????? ?????? With over seven years of diverse experience, Azzam AlAzzam is a results-driven business leader known for driving sustainable growth, operational excellence, and strategic transformation. Currently serving as the Deputy CEO Office Manager at the Royal Commission for Riyadh City (RCRC), he plays a pivotal role in facilitating executive decision-making, optimizing operations, and ensuring seamless business execution at a national level. Previously, Azzam has led executive offices in high-profile organizations, including the Ministry of Tourism of Saudi Arabia, where he managed key initiatives in Air Connectivity and International Affairs, and the Tourism Development Fund, where he streamlined strategic processes to drive Saudi Arabia’s tourism vision forward. His experience in portfolio management at Tharawat Holding Company further refined his expertise in investment strategy, financial oversight, and business growth. Azzam is highly skilled in business strategy, sales & marketing, financial planning, and organizational leadership. His ability to analyze performance data, identify trends, and drive innovation has been instrumental in achieving sustainable profitability and operational efficiency. A natural leader with a keen entrepreneurial mindset, he excels in managing high-pressure environments, coordinating multiple projects, and delivering impactful results. With a commitment to excellence, creativity, and dynamic leadership, Azzam continues to make a significant impact in shaping organizational success and driving economic development. ?? Connect with Azzam AlAzzam to explore opportunities in business strategy, leadership, and transformational growth. Want to be featured and inspire others? Share your profile with us on WhatsApp at https://wa.link/mqo21s +966561248379 or email us at [email protected]. Let's share your Journey to Lead, Shine & Inspire. #thearabicons #ARABICON #arabmagazine #icon #facebookpost #instapost #linkedinmarketing

Majid Mufti – Visionary Investment Leader | CEO at NEOM Investment Fund (NIF) With a distinguished career spanning over two decades, Majid Mufti is a pioneering leader in investment strategy, venture capital, and energy sector transformation. As the Chief Executive Officer of NEOM Investment Fund (NIF), he spearheads strategic investments that shape the future of NEOM, driving economic diversification and global partnerships. Majid also serves as Vice Chairman of Saudi Venture Capital Company (SVC), where he plays a pivotal role in fostering entrepreneurship, enabling high-growth startups, and enhancing Saudi Arabia’s venture capital ecosystem. Before leading NEOM’s investment strategy, Majid was the CEO of Saudi Aramco Energy Ventures, overseeing global venture capital investments in cutting-edge energy technologies. His leadership extended to Saudi Aramco’s Upstream Transactions division, where he directed joint ventures, M&A, and strategic partnerships, and served as a Corporate Strategy Consultant, shaping long-term business models for one of the world’s largest energy companies. A visionary investor and strategist, Majid Mufti is dedicated to shaping the future of innovation, sustainable investments, and economic development in the region and beyond. ?? Connect with Majid Mufti to discuss investment opportunities, venture capital, and strategic partnerships. Want to be featured and inspire others? Share your profile with us on WhatsApp at https://wa.link/mqo21s +966561248379 or email us at [email protected]. Let's share your Journey to Lead, Shine & Inspire. #thearabicons #ARABICON #arabmagazine #icon #facebookpost #instapost #linkedinmarketing

Marwan Aridi – Sales & Marketing Leader | Quality & Compliance Expert A dynamic and results-driven professional, Marwan Aridi brings over 15 years of expertise in sales, marketing, business development, and quality management across diverse industries, including certification, inspection, real estate, and international trade. With a strong background in driving revenue growth, strategic planning, and operational excellence, he has successfully led high-performing teams and built long-term client relationships. As Manager of Marketing & Sales – Industry & Facilities at Bureau Veritas Group, Marwan spearheads business development, market expansion, and client engagement strategies in the UAE. He is responsible for mentoring teams, identifying new business opportunities, and ensuring the company’s growth in certification, inspection, and training services. Previously, as Certification Manager at Bureau Veritas, he managed quality certification programs, compliance strategies, and process improvement initiatives for seven years. His leadership ensured operational efficiency, client satisfaction, and adherence to international quality standards. Marwan’s expertise extends to operations management, having served as Operations Manager at Bureau Veritas, where he optimized internal workflows, improved service delivery, and strengthened key business functions. Additionally, his tenure as Business Development Executive & QMS Auditor allowed him to develop strategic partnerships, conduct quality audits, and support organizations in achieving compliance with ISO standards across multiple industries. Beyond the certification sector, Marwan has also excelled in real estate as a Senior Property Consultant at The Land – UAE and DAMAC Properties, where he built strong client networks, drove sales growth, and provided expert market insights to high-net-worth clients. His ability to develop and execute strategic sales plans has been a key factor in his continued success. With a proven track record in marketing, sales, quality assurance, and business development, Marwan is a versatile leader committed to delivering excellence and driving sustainable business growth. ?? Connect with Marwan Aridi to explore collaborations in sales strategy, quality management, and business expansion. Want to be featured and inspire others? Share your profile with us on WhatsApp at https://wa.link/mqo21s +966561248379 or email us at [email protected]. Let's share your Journey to Lead, Shine & Inspire. #thearabicons #ARABICON #arabmagazine #icon #facebookpost #instapost #linkedinmarketing

Fidele Obeid – Quality Assurance & Compliance Leader A results-driven Quality Assurance expert, Fidele Obeid brings over 17 years of experience in quality management, compliance, and auditing across the pharmaceutical, healthcare, and corporate sectors. She specializes in quality control, risk management, regulatory compliance, and process optimization, ensuring operational excellence and adherence to international standards. As Director of Quality Assurance at Iqarus, Fidele leads the development and execution of quality management systems, internal audits, and compliance programs, enhancing efficiency, accountability, and customer satisfaction. She ensures seamless implementation of ISO 9001:2015, ISO 27001:2013, and HSSE programs while overseeing risk management and patient safety initiatives across multiple projects in Dubai and beyond. Previously, as Lead Quality Auditor at DQS, she conducted ISO 9001:2015 audits across various industries, including pharmaceuticals, healthcare, IT services, and government entities. Her expertise in process auditing, KPI analysis, and quality risk management has significantly contributed to improving organizations’ QMS frameworks and compliance strategies. In her 13-year tenure as Head of Quality Control at Benta Pharma Industries, Fidele played a key role in optimizing laboratory workflows, ensuring GMP and GLP compliance, and spearheading cost-saving initiatives. She also collaborated with regulatory bodies and multinational clients such as Sanofi Aventis on tech transfer projects, solidifying her reputation as a strategic leader in pharmaceutical quality control. Beyond corporate leadership, Fidele has contributed to academia as a Lecturer at Lebanese University, developing and teaching courses on Quality Control and Pharmaceutical Microbiology. Her passion for knowledge-sharing extends to consulting on laboratory design, regulatory documentation, and compliance training for healthcare and pharmaceutical institutions. A certified Quality Manager, Lead Auditor, and Risk Management Specialist, Fidele is committed to driving continuous improvement, enhancing operational efficiency, and ensuring organizations meet the highest quality and regulatory standards. ?? Connect with Fidele Obeid to explore collaborations in quality assurance, compliance, and regulatory excellence. Want to be featured and inspire others? Share your profile with us on WhatsApp at https://wa.link/mqo21s +966561248379 or email us at [email protected]. Let's share your Journey to Lead, Shine & Inspire. #thearabicons #ARABICON #arabmagazine #icon #facebookpost #instapost #linkedinmarketing

Baha'a Al Basheer – Banking & SME Financing Leader A results-driven banking professional with extensive expertise in commercial banking, SME financing, and strategic business development, Baha’a Al Basheer has built a distinguished career spanning over 25 years in the financial sector. Currently serving as the Regional Head of Business Banking / Commercial & SME for Central, Eastern, and Western regions at Emirates NBD, he is responsible for driving growth, optimizing client portfolios, and fostering sustainable financial solutions for businesses across Saudi Arabia. Previously, Baha’a spent over 18 years at Arab National Bank, where he played a pivotal role in shaping the Commercial Banking Division. As Senior Team Leader, he led high-performing teams, expanded lending portfolios, and championed the transition of commercial banking operations to be predominantly Shariah-compliant. His strategic approach to client acquisition, credit facility structuring, and market penetration positioned the division among the top-performing banking units in the region. With earlier experience at Bank of Jordan and Arab Bank, Baha’a has developed deep expertise in corporate credit, risk assessment, and financial advisory services. His ability to identify emerging market opportunities, cultivate strong client relationships, and drive profitability has solidified his reputation as a trusted leader in business banking. ?? Connect with Baha’a Al Basheer to explore opportunities in commercial banking, SME financing, and strategic business growth. Want to be featured and inspire others? Share your profile with us on WhatsApp at https://wa.link/mqo21s +966561248379 or email us at [email protected]. Let's share your Journey to Lead, Shine & Inspire. #thearabicons #ARABICON #arabmagazine #icon #facebookpost #instapost #linkedinmarketing

Nancy Nouaimeh – Continuous Improvement & Organizational Excellence Leader With over 25 years of experience spanning diverse sectors such as food, healthcare, education, and construction, Nancy Nouaimeh is a transformative leader dedicated to fostering a culture of excellence and continuous improvement. As the founder of XcelliUm (UAE), the first affiliate of the Shingo Institute in the MEA region, and XcelleratE CaaS (Ireland), Nancy helps organizations across the globe achieve sustainable transformation through knowledge transfer and culture-driven strategies. Nancy's expertise lies in delivering strategic operational objectives, leading cultural transformations, and enhancing service quality. Her key skills include: Culture and Leadership Development Strategic Planning and Performance Management Total Quality Management & Operational Excellence (Shingo Model, OEF, EFQM) Continuous Improvement and ISO Standards Change and Project Management As the Head of Consulting at IPMO Advisory AG, Nancy brings her experience in consulting, innovation, and advisory services, working with clients worldwide to implement effective and scalable improvements. She also serves as an Associate Academician with the International Academy for Quality (IAQ), sharing her vast knowledge and experience in the field of quality and organizational excellence. A passionate advocate for sustainability and social innovation, Nancy is an active speaker at national and international conferences, providing thought leadership on fostering smart enterprises and achieving organizational excellence. Nancy excels in fast-paced, collaborative environments, leveraging her expertise to drive change and help organizations achieve measurable, long-term success. ?? Connect with Nancy Nouaimeh to explore opportunities for transforming your organization through continuous improvement and excellence-driven strategies. Want to be featured and inspire others? Share your profile with us on WhatsApp at https://wa.link/mqo21s +966561248379 or email us at [email protected]. Let's share your Journey to Lead, Shine & Inspire. #thearabicons #ARABICON #arabmagazine #icon #facebookpost #instapost #linkedinmarketing

Rayan Fayez – Deputy CEO at NEOM | Board Leader | Vision 2030 Advocate Rayan Fayez is a distinguished executive with a proven track record in corporate leadership, financial services, and large-scale economic transformation projects. As the Deputy CEO of NEOM, he plays a critical role in driving one of the world’s most ambitious giga-projects, contributing to Saudi Arabia’s Vision 2030 by shaping the future of sustainable urban development and innovation. Previously, Rayan served as the Managing Director & CEO of Banque Saudi Fransi (BSF), where he led strategic transformations, strengthened financial performance, and enhanced governance frameworks. His leadership continues at BSF as a Board Member, ensuring long-term growth and resilience in the financial sector. In addition to his executive roles, Rayan is deeply involved in the Kingdom’s economic and cultural development through multiple board memberships, including: ?? Vice Chairman of AlUla Development Company (DevCo) – Spearheading the sustainable development of one of Saudi Arabia’s most historic and touristic sites. ?? Board Member of King Salman Park Foundation & Sports Boulevard Foundation – Supporting large-scale urban and cultural initiatives to enhance Saudi Arabia’s livability and global appeal. With extensive experience in investment, banking, and corporate governance, Rayan is a key figure in Saudi Arabia’s transformation journey, contributing to the Kingdom’s sustainable economic diversification and global competitiveness. ?? Connect with Rayan Fayez for insights on strategic leadership, investment, and economic development. Want to be featured and inspire others? Share your profile with us on WhatsApp at https://wa.link/mqo21s +966561248379 or email us at [email protected]. Let's share your Journey to Lead, Shine & Inspire. #thearabicons #ARABICON #arabmagazine #icon #facebookpost #instapost #linkedinmarketing