The #CDP market is fraught with confusion and misrepresentation. It’s no wonder CDPs don’t live up to the hype. So how do you fix the mess the CDP market has become? First, we must start by fixing the definition. Here’s Elana Anderson’s take, Allant Group’s Technology Review Board Chair, on how to do that. #CustomerDataPlatform #Data https://lnkd.in/dBcHQRQD
关于我们
Allant’s?Customer Data Orchestration Platform accelerates profitable growth and reduces costs by?revolutionizing the process of transforming data into customer insights with unparalleled flexibility?and speed. By seamlessly integrating your customer data with the market’s largest composed?dataset, our platform empowers you to discover breakthrough customer insights that drive?innovative business decisions and activities faster than you could ever imagine. Allant?Group, the premier provider of data enrichment and customer insights activation for all the?moments that matter, is a privately held company headquartered in the Chicago area, serving?clients across North America. For more information, visit our website at?https://www.allantgroup.com.
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https://www.allantgroup.com
Allant Group的外部链接
- 所属行业
- 营销服务
- 规模
- 51-200 人
- 总部
- Downers Grove，IL
- 类型
- 私人持股
- 领域
- Database Solutions、Specialty Consumer & Business Data、Digital Solutions、Data Processing and Integration、Profiling & Modeling、Analysis & Reporting、data append、predictive analytics、customer life cycle、customer analytics、time to value、consumer data、campaign management、Customer data、Data orchestration和Data Platform
地点
Allant Group员工
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Ed Kuderna
Authentic Leader
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Michael Harrison
Growth Strategy Consultant, M&A Advisor, and Board Member
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Elana Anderson
Go-To-Market Advisor | Operating Advisor | Independent Board Director
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Tim Suther
Senior Executive | Advisor | Board Member | Driving Value Through Data, Analytics, and Technology | Transformation and Change Leader | Product and…
动态
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ICYMI - Great article from Elana Anderson, Allant Group's Tech Review Board Chair - The CDP market is fraught with confusion and misrepresentation. Here's the first step in how we fix it... Have a read. We'd love to know what you think! (Thanks Mike Giambattista TheCustomer for posting it)
How do you fix the mess the CDP market has become? First, we must start by fixing the definition. Here’s Elana Anderson,?Allant’s?Technology Review Board Chair, on how to do that. https://lnkd.in/efSrTReQ #CDP
Rethinking the Customer Data Platform
thecustomer.net
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Discounts and special offers might be great to get customers in the door; but it's not a sustainable practice for growth. Here’s how organizations can break the reliance on sales by enriching their data and find success with #premiumization. https://lnkd.in/g9USGd3F #BrandLoyalty #CustomerEngagement #CustomerLoyalty
Premiumization: How You Can Enrich Your Data to Rely Less on Discounts and Vouchers?
https://allantgroup.com
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As marketers work to promote authenticity and relatability in their content, they should consider tapping into their own audiences for the “holy grail” of content. Here are the benefits and tips for using User-Generated Content in your #marketingstrategy. https://lnkd.in/gEQPk7j9 #AudienceContent
The Power of User-Generated Content: Harnessing the Creative Force of Your Audience?
https://allantgroup.com
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Why are we so excited to announce our partnership with Triadex Services? Not only do they have a rich history of driving growth for multi-unit businesses, this partnership advance their hyperlocal marketing solutions by optimizing #campaignstrategies, improving #targeting accuracy, and driving even higher #conversion rates across multiple channels! Many thanks goes out to Greg Mesaros, Charles Howley, Stephen Farr-Jones, and Nikkie Freeman https://lnkd.in/ga9wpepK Michael Fisher Ed.D.
Triadex Services Partners with Allant Group to Drive Greater Results in AI/ML-Powered Marketing Initiatives??
https://allantgroup.com
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How do you turn satisfied one-time customers into loyal repeat purchasers? With a #customerloyalty strategy, brands can build a customer base full of happy, loyal individuals. Here’s how we can help... https://lnkd.in/g3xFMBRy #BrandLoyalty #CustomerDataOrchestration #data
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We are very excited to announce we've partnered with Speedeon to add their best-in-class life event #data to our Audience Attribute Marketplace. This gives Allant Group clients the ability to further improve their #firstpartydata enrichment strategies with access to pre-mover, new mover, prenatal, new baby, newly engaged, newly married, and newly single signals for more than 50 million individuals every year. #AudienceEngagement #CustomerEngagement #cookieless https://lnkd.in/gwixYMc3
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Here's how organizations can take a #datadriven approach to #seasonalmarketing to capitalize on key sales periods by targeting the right audience with the right product at the right time.? https://bit.ly/3Jc5Rym #DataAnalysis
Maximizing Customer Engagement Through Seasonal Data Analysis???
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Here’s how marketers can streamline lead management and deliver better customer journeys by linking their #CRM with #marketingautomation. https://lnkd.in/gChUWgAJ #LeadGen
Integrating CRM Systems with Marketing Automation: Streamlining Lead Management??????
https://allantgroup.com
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Having a #dataorganization process can be the missing element to unlocking a wealth of value and #customerinsights that are at the finger tips of many marketers. Here's how to lay the groundwork for detailed analytics to inform better decision-making. https://lnkd.in/gB5Vu--w #Data
How can a Customer Data Orchestration Platform help with Data Organization??????
https://allantgroup.com