The Agile Brand? with Greg Kihlstr?m

What a week! Before you head out for the weekend, don't miss these highlights, plus a lot more: ? Optimizely makes big announcements at #Opticon2024 and we feature Kevin Li on the podcast ? Colleen Coulter from Route talks about the post-purchase #customerexperience ? Don't miss announcements from upcoming events like eTail?, HumanX and more!

?? Episode 605: AI Agents are here and marketers need to get ready! ?? What if your AI assistant could do more than generate content? Imagine an #AIagent that works across your entire marketing workflow, enhancing both creativity and productivity—are you ready to transform your marketing team? Recorded live at Opticon 2024 in San Antonio, Texas, we got the opportunity to see a lot of inspiring ideas from some of the world’s leading brands and hear all about Optimizely’s platform and how it enables 1:1 personalization, streamlined content operations, and incorporates the latest #generativeAI features. Host Greg Kihlstrom welcomes Kevin Li, SVP of Product Strategy & Operations at Optimizely. We’ll. We explore the concept of AI agents, their role in enhancing creativity and productivity, and why marketers should be excited about them.

? It's time to hone your organization's agility. ?? Let's focus on how businesses can adapt and evolve by embracing change as a strategic superpower. This is people and insights working together, and acknowledging that change is the only constant. In the latest Priority is Prediction newsletter, we’ll explore how predictive insights help businesses anticipate market changes, how agility enables continuous evolution, and how organizations can foster a culture of constant improvement.

Congrats to The Agile Brand with Greg Kihlstr?m podcast for being a FINALIST in the 2024 Signal Awards for podcast excellence! https://buff.ly/4eJ0lAX We're thrilled for this honor and thank you for your support for the past 6+ years and nearly 600 episodes! #podcast #agilebrand #martech #awards

The latest by Greg Kihlstr?m for CMSWire talks about the 4 types of debt that most organizations are saddled with: Experience, Operational, Technical, and Culture Debt: Tackling Change Management Challenges Through Debt Control #marketingops #technicaldebt #changemanagement #OCM #CX #EX

?? Episode 604: Are you paying enough attention to a critical part of the buyer's journey? ?? While there is much focus on the initial #customerexperience, the post purchase experience doesn’t always get the attention it needs—and deserves—as retailers focus heavily on customer acquisition and getting the sale, but post purchase is the key to building lifelong customer relationships. Today we’re going to talk about how to create a great post-purchase experience, what some of the key elements are, and what retailers need to be thinking about next. Host Greg Kihlstrom welcomes Colleen Coulter, SVP, Customer Success and Experience at Route.

?? B2B Episode 30: ?? Are you missing out on one of the simplest yet most powerful tools for building business relationships? What if a small, personalized gesture could mean more to your clients and colleagues than a raise or promotion? Today we’re exploring the power of gratitude in business. Joining host Greg Kihlstrom to discuss this topic is Brendan Kamm, Co-Founder and CEO of Thnks. We’ll discuss how small, meaningful acts of gratitude can strengthen business relationships, boost morale, and drive long-term success.

Catch Greg Kihlstrom on The Agile Transformation Podcast where he discusses: Continuous improvement of AI & customer experience https://buff.ly/4cmimVt #AI #digitaltransformation #martech #CX

?? Episode 603: What if one of the biggest tech giants in the world was dismantled? ?? With the DOJ’s antitrust decision on Google just days away, are we on the brink of a seismic shift in how we access information and advertise online? Today, we’re exploring the potential breakup of Google and its implications for consumers, advertisers, and publishers. Host Greg Kihlstrom welcomes Steven Read, Chief Product Officer at adMarketplace. We’ll discuss what this historic antitrust case could mean for innovation and competition in the search advertising space.

HumanX is so much more than another conference–it’s a direct flight to the future of AI, and The Agile Brand wants to welcome you aboard! Are you ready to chart your company’s unique AI course? Join us at HumanX on March 10-13, 2025 in Las Vegas to go above and beyond. https://buff.ly/4gdlnJo #AI #events #marketingtechnology #martech