The Agile Brand? with Greg Kihlstr?m

?? Data democratization. ?? Data literacy. There are tangible benefits when #marketers are empowered to gain deeper insights more quickly and easily. In the latest House of the Customer newsletter, I look at how a solid understanding of data allows marketers to actively contribute to data goals, enhance cross-functional teamwork, and maximize overall impact. #dataliteracy #marketing #martech #datademocratization

?? B2B Episode 31: To be truly successful with AI, capturing data is only the beginning. ?? You need to understand and contextualize in terms of your business it to truly harness the power of artificial intelligence and get real returns. Today, we’re going to talk about going beyond the hype of AI to get real, tangible results and unlock benefits that approaching data in the right way can enable. Joining host Greg Kihlstrom to discuss this topic is Emily He, CMO at Gong.

It’s a good time to be a consumer #marketing leader. Despite crazy-high prices for everything from food to flights, consumer sentiment is strong, and inflation expectations for the next year are the lowest they’ve been in three years. Read more from the CMO Roundtable Roundup – #B2C Edition by Ceres Talent here:

?? How do you know if your marketing efforts are driving real business outcomes? Imagine tying every experiment, campaign, and variant to metrics that truly matter. ?? Today, we’re exploring the power of connecting marketing and experimentation to business outcomes through data warehouse native analytics. This episode was recorded live at Opticon 2024 in San Antonio, TX. Host Greg Kihlstrom welcomes Vijay Ganesan, Co-Founder and CEO of NetSpring, now part of Optimizely. #martech #analytics #datawarehouse #marketing

If your business utilizes a subscription model, you've likely been using Churn Rate (CR) as a key measurement. If you're considering such a model, here's a refresher on how Churn Rate is calculated, why it's so important, and more. Read this week's Martechipedia newsletter for more details.

What a week! Before you head out for the weekend, don't miss these highlights, plus a lot more: ? Optimizely makes big announcements at #Opticon2024 and we feature Kevin Li on the podcast ? Colleen Coulter from Route talks about the post-purchase #customerexperience ? Don't miss announcements from upcoming events like eTail?, HumanX and more!

?? Episode 605: AI Agents are here and marketers need to get ready! ?? What if your AI assistant could do more than generate content? Imagine an #AIagent that works across your entire marketing workflow, enhancing both creativity and productivity—are you ready to transform your marketing team? Recorded live at Opticon 2024 in San Antonio, Texas, we got the opportunity to see a lot of inspiring ideas from some of the world’s leading brands and hear all about Optimizely’s platform and how it enables 1:1 personalization, streamlined content operations, and incorporates the latest #generativeAI features. Host Greg Kihlstrom welcomes Kevin Li, SVP of Product Strategy & Operations at Optimizely. We’ll. We explore the concept of AI agents, their role in enhancing creativity and productivity, and why marketers should be excited about them.

? It's time to hone your organization's agility. ?? Let's focus on how businesses can adapt and evolve by embracing change as a strategic superpower. This is people and insights working together, and acknowledging that change is the only constant. In the latest Priority is Prediction newsletter, we’ll explore how predictive insights help businesses anticipate market changes, how agility enables continuous evolution, and how organizations can foster a culture of constant improvement.

Congrats to The Agile Brand with Greg Kihlstr?m podcast for being a FINALIST in the 2024 Signal Awards for podcast excellence! https://buff.ly/4eJ0lAX We're thrilled for this honor and thank you for your support for the past 6+ years and nearly 600 episodes! #podcast #agilebrand #martech #awards

The latest by Greg Kihlstr?m for CMSWire talks about the 4 types of debt that most organizations are saddled with: Experience, Operational, Technical, and Culture Debt: Tackling Change Management Challenges Through Debt Control #marketingops #technicaldebt #changemanagement #OCM #CX #EX