The Advertising Forum

?? The Advertising Forum: Currency ?? In this series of The Advertising Forum, sponsored by Comscore, Inc., we bring together industry leaders to discuss the future of currency in advertising. Each episode features expert insights on how currency is defined, innovated, and evolving as the industry continues to grow. ?? Episode Lineup: ?? Ep. 1 – Karen Babcock (Comcast Advertising) & Drew Kane (Mediaocean) ?? Ep. 2 – Cara Lewis (dentsu) ?? Ep. 3 – Molly Seymour (Ford Motor Company) ?? Ep. 4 – Jackelyn Keller (Comscore, Inc.) Episode one drops tomorrow. -AdTechGod ??

What is currency, really? ?? In advertising, it’s all about measuring impressions that drive value. But not all currency is accredited, and that’s shaking up the industry. ??? In our new series with The Advertising Forum, we’re breaking down the shifts in the currency ecosystem and what they mean for the future of ad buying. ?? Catch the first episode with Comcast Advertising’s Karen Babcock and Mediaocean's Drew Kane:?https://lnkd.in/gUPd8Sww #Advertising #MediaMeasurement #AdTech #Marketing #Streaming #CTV #Podcast #TheAdvertisingForum #Comscore

?? MIAMI, WE’RE COMING IN HOT! ?? ?? Sun, sand, and straight-up AdTech wisdom - welcome to Preach on the Beach ????? ?? April 2025 | Miami No stiff boardrooms. No endless PowerPoints. Just real talk, real insights, and real connections. All with an ocean view. ?? The biggest minds in the biz, unplugged and unfiltered. ??? AdTech, marketing, and media-like you’ve never seen before. ?? Because the best ideas happen where the WiFi is weak. Get ready to soak up the sun and the knowledge—more details dropping soon! #PreachOnTheBeach Marketecture Media | The Advertising Forum | AdTechGod ?? | Ad Tech Explained | The Refresh

?? MAJOR ANNOUNCEMENT COMING ?? March 17th. Marketecture Live. NYC. I’ll be on stage with Ari Paparo, Grant Parker and AdTechGod ?? (maybe) to unveil the new branding for Flashtalking by Mediaocean + Innovid. So who is ATG? People ask me all the time. Here’s my response. #WISEWORDS

?? The Future of Ad Measurement: Currency, Challenges & Innovation ?? In this episode of The Advertising Forum sponsored by Comscore, Inc., Karen Babcock (Comcast Advertising) and Drew Kane (Mediaocean) discuss the evolution of currency in advertising. They dive into the complexities of measurement, operational challenges for publishers and advertisers, and the need for consistency across various metrics. The conversation also highlights innovation in ad measurement and the shifting landscape of media transactions. We discuss: ? The challenges of measuring ad performance across platforms ? The need for standardized metrics in the industry ? Operational hurdles for publishers and advertisers ? How innovation is shaping the future of ad currency

?? The Future of Ad Measurement: Currency, Challenges & Innovation ?? In this episode of The Advertising Forum sponsored by Comscore, Inc., Karen Babcock (Comcast Advertising) and Drew Kane (Mediaocean) discuss the evolution of currency in advertising. They dive into the complexities of measurement, operational challenges for publishers and advertisers, and the need for consistency across various metrics. The conversation also highlights innovation in ad measurement and the shifting landscape of media transactions. We discuss: ? The challenges of measuring ad performance across platforms ? The need for standardized metrics in the industry ? Operational hurdles for publishers and advertisers ? How innovation is shaping the future of ad currency

Some Saturday memes… Sometimes laughter helps.

?? Revolutionizing SMB Advertising: The Vibe Story ?? In our latest episode sponsored by Vibe.co, we sat down with Arthur ?? Querou and Franck Tetzlaff, the founders of Vibe, to explore how they’re reshaping TV advertising for SMBs. Their journey is all about simplicity, accessibility, and innovation, making it easier for small and mid-sized businesses to break into the ad space. Arthur and Franck share: ? The biggest misconceptions about SMB advertising ? How user-friendly tech is changing the game ? The key metrics that define campaign success ? Vibe’s bold vision for the future of SMB marketing With more SMBs looking to scale through TV ads Vibe is there to help.

?? Revolutionizing SMB Advertising: The Vibe Story ?? In our latest episode sponsored by Vibe.co, we sat down with Arthur ?? Querou and Franck Tetzlaff, the founders of Vibe, to explore how they’re reshaping TV advertising for SMBs. Their journey is all about simplicity, accessibility, and innovation, making it easier for small and mid-sized businesses to break into the ad space. Arthur and Franck share: ? The biggest misconceptions about SMB advertising ? How user-friendly tech is changing the game ? The key metrics that define campaign success ? Vibe’s bold vision for the future of SMB marketing With more SMBs looking to scale through TV ads Vibe is there to help.

"Hey, Jeremy, it’s been a bit quiet on the OhHello.ai ?? front… what gives?" After months of gathering YOUR feedback, and listening to the problems, from hundreds of mentor-mentee sessions, I shut my ?? and used my ???? to build a solution that business leaders, their motivated teams, and empathetic mentors NEED. Please say "OhHello" to the new OhHello.ai—we’re open for business! We’re transforming mentorship for the modern workplace. Sign up, reach out --> let’s get you and your teams on the platform!